Download - How to catch the curator's eye
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Kit Seeborg | WebVisions PDX 2012
PICK ME!CaTCHinG THE CUr aTOr’S EYE
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The curator is an editor who sorts through the content to find the information
relevant to a company and/or its audience. Curators are not content creators. and this
is where the challenge lies for thought leadership.
Scott GillumForbes Jan. 6, 2012
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CONTENT DESIGN CONTEXT
SELECT!
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Originality
Typography
layoutColor
length Error-Free
StyleimagesText
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SlideShare Home Page
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Pinterest - DiY Curation
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CaTCH THE CUraTOr’S EYE...HOW TO
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1Make your content easy to find
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2Follow trends
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“Top Trends” lists = Curation Candy
http://trendwatching.com/briefing
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3avoid the echo chamber
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4Create bite-sized versions
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What the curator sees...
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anatomy of the Perfect landing Page
PUNCHY!5Choose your title wisely
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Jenny twitter ppt final v.2
NOT SO MUCH
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6Tell us a little bit about yourself
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7Make your content easy to share
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easy to share
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CaTCH THE CUraTOr’S EYE...HOW TO1 Make content easy to find2 Understand trends3 no echo chamber4 include a bite-sized version5 Choose your title wisely6 Tell us about yourself7 Make it easy to share
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THANK YOU!Kit Seeborg
[email protected]@zsazsa @slideshare@bumpertunes
Slidedeck designed by DaviD CranDall [email protected]