Download - How to campaign using social media
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Using Social Media For Using Social Media For Cost Effective Cost Effective Campaigning Campaigning
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What is Social Media?
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Hearing Unheard Voices
Who are we?
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HUV Website
• Showcasing Best Practice • Campaigning Tools
www.ukyouthhearingunheardvoices.org
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HUV Social
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Quick Thinking
What is campaigning; and why is it important to involve young people
in it?
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Accessible Timetables Campaign
http://www.ukyouthhearingunheardvoices.org/smartweb/campaigns/campaign-spotlight/2
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Discussion
In your groups discuss why you think social
media is so popular with young people – what is
it that makes it so appealing?
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Why Is Social Media Appealing….
• Facebook– Easy to use– Can upload and tag pictures, and see friends pictures– Find friends– Keep in touch with people who don’t live near– Play games
• YouTube– Listen to and watch music tracks and videos– Can see emotions in videos – Can comment on videos– Can upload home videos and stuff from your phone
• Twitter– Look at what the celebrities are doing – gossip– Can contact celebs
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Campaigning through Facebook
Save LGYM Campaign
• Strategy to raise awareness of the threat of LGYM being closed– Groups created quickly– Safety features customised to allow for anonymity
• 800 supporters in less than 5 days – Young people can quickly join, invite their friends
family to join. – ‘Snowball’ effect
• Organised a public meeting • Over 100 young people left testimonials and
messages of support, which clearly showed how the group is valued.
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Campaigning Through Twitter
Top Tweet tips1. Direct your followers to a website/blog where they can get
more info about your campaign2. Twitter search for people relevant to your campaign and
follow them. Be careful who you follow – tweeters may judge you by who you follow
3. Engage in conversations through @replies, 4. Look for potential people to partner up with who have the
same campaign aims: re-tweet their updates, get them to re-tweet yours etc…
5. Create a #hashtag for your campaign, which will allow your campaign to be easily searched for throughout the whole of twitter
6. Don’t tweet for the sake of an update – keep it relevant, and original, catch peoples eye’s!
7. Be creative – update through pictures, videos, Twitpic and Twitvid will liven up your tweets.
8. Download a desktop client e.g. Tweetdeck. It will bring your newsfeed, @replies and search all into one place
9. To be successful keep in honest and transparent.
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Youtube
http://www.youtube.com/user/antibullyingkids#p/a/u/0/ROfqH4rRETY
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Any Questions?
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Thank You for listening !