Download - How to build a personal brand
Be Remarkable: Building Your Personal Brand
How to stand out in a crowded market place by Lorena Diaz
TODAY’S SESSION
Understand what makes you unique
Establish your reputation
Make social media your best friend
Understand what makes you unique
BE OUTSTANDING!
Find out what you are passionate about
What do you want to achieve?
Differentiation--why are you exceptional?
THE GOLDEN CIRCLE
START WITH THE WHY
DIFFERENT IS GOOD!
Be memorable
Who is your target audience?
Why should they care about you?
WHAT IS YOUR PURPLE COW?
Establish your reputation
STRIVE FOR EXCELLENCE!
Reputation, consistency and trust
Find opportunities to build your brand
Don’t be scared, now--the importance of
taking risks
SOME PEOPLE WILL ALWAYS HATE YOU
BE VIGILANT!
Become aware--learning to listen
Positioning your brand
Who can you collaborate with?
Make social media your best friend
MORE ON LISTENING!
Have a conversation with your target
audience
Communicating value
Channels for conversations
EVEN MORE ON LISTENING!
Your turn to talk
Who is listening to you
Finding those that have your worldview What do you
have to say for yourself?
BUILD A BRAND COMMUNITY Mission
• We ride with our customers and apply this deep
connection in every market we serve to create
superior value for all of our stakeholders
Objectives
• We fulfill dreams inspired by the many roads of the
world by providing extraordinary motorcycles and
customer experiences. We fuel the passion for freedom
in our customers to express their own individuality.
Tattoos!
MORE ON THE CONVERTED! WTF are worldviews
The best answer: TARGET MARKETING
The second best answer: TARGET MARKETING