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Neil Patel, co-founder at KISSmetrics
How to Increase your Revenue with Affiliate Marketing !April 2014
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Dan McGaw - KISSmetrics - @danielmcgaw !Dan is the Director of Marketing at KISSmetrics, where he get’s the opportunity to help the best marketers in the world measure their marketing and business efforts. Prior to KISSmetrics, Dan was VP of growth at Code School, where he helped the company grow to over 500k users and $400k+ in monthly revenue.
Neil Patel - KISSmetrics - @neilpatel !Neil Patel is a serial entrepreneur, angel investor and digital marketing specialist. He co-founded Crazy Egg and KISSmetrics, and he has spoken at over 100 web marketing conferences.
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Doing Business on the Web for 11 Years
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@danielmcgaw #KISSwebinar
Join Dan on Twi"er
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@neilpatel #KISSwebinar
Join Neil on Twi"er
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1 Foundation of Affiliate Marketing
2 Turning Advocates into Marketers
3 Affiliate Marketing for SaaS
Today we will cover
4 Measuring Your Performance
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WATCH WEBINAR RECORDING NOW
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Foundation of Affiliate Marketing
1
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Can be thought of as outsourced marketing
What is Affiliate Marketing?
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How it Works
Affiliate is assigned a tracking URL
Affiliate markets your company
Customers or leads are acquired
Affiliate receives a commission
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Affiliate uses a tracking code
Installs a tracking URL on their website or ad
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Affiliate markets your company
Affiliate markets your company
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Customers or leads are acquired
Visitor purchases product or signs up
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Affiliate receives a commission
Affiliate receives a commission
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Affiliates vs Referrals
Referral programs are for customers
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Affiliates
Anyone can be an affiliate
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Advantages
• Pay only for results
• Can be more cost effective
• Affiliates may be be"er at creating copy & reaching segments
• You know your cost per acquisition
• You almost never lose money
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Drawbacks
• You don’t control the message
• Lead quality may not be as good
• If mismanaged your traffic may come from an unreputable source. This could also make your brand look bad.
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LOG IN WITH GOOGLE
Start Your Free KISSmetrics Trial
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Turning Advocates into Marketers
2
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Finding Good Affiliates
The ones passionate about your product may be the best affiliates.
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HasOffers
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Creating an Offer for Affiliates
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View Pending Affiliates
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Implications for SaaS
3
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Begin A$er Product/Market Fit
Should be done when you’re at a steady state
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Price point
Affiliates need a high price point
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Be Sure Your Site Converts
Affiliates want to work with websites that convert
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Figure out affiliate pay
Are affiliates paid one time or recurring?
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THANK YOU
Neil Patel Co-Founder
@neilpatel
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Questions?
Neil Patel Co-Founder KISSmetrics
@neilpatel
Dan McGaw Director of Marketing
KISSmetrics @danielmcgaw