![Page 1: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/1.jpg)
How to Analyze Landing Pages in One Hour Using Google Analytics
@conversionxl @contentverve
![Page 2: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/2.jpg)
1. Conduct Research
2. Form/Validate
Hypotheses
3. Create
Treatment
4. Conduct
Experiment
5. Analyze
Experiment Data
6. Conduct
Follow-Up Experiment
![Page 3: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/3.jpg)
1. Conduct Research
2. Form/Validate
Hypotheses
3. Create
Treatment
4. Conduct
Experiment
5. Analyze
Experiment Data
6. Conduct
Follow-Up Experiment
![Page 4: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/4.jpg)
1. Conduct Research
2. Form/Validate
Hypotheses
3. Create
Treatment
4. Conduct
Experiment
5. Analyze
Experiment Data
6. Conduct
Follow-Up Experiment
![Page 5: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/5.jpg)
![Page 6: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/6.jpg)
Qualitative research Quantitive research Vs
@conversionxl @contentverve
![Page 7: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/7.jpg)
Qualitative research Quantitive research Vs
@conversionxl @contentverve
Quantitive research
“What?” and “where?”
Users are leaving the LP without
filling out the form
![Page 8: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/8.jpg)
Qualitative research Quantitive research Vs
@conversionxl @contentverve
Quantitive research
“What?” and “where?”
Users are leaving the LP without
filling out the form
Qualitative research
“WHY?”
Users distrust your landing page
because it Doesn’t look legit
![Page 9: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/9.jpg)
Qualitative research Quantitive research Vs
@conversionxl @contentverve
Quantitive research
“What?” and “where?”
Users are leaving the LP without
filling out the form
![Page 10: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/10.jpg)
1. Walkthrough - empathy & understanding
2. Quantitive research - what? & where?
3. Qualitative research - Why?
@conversionxl @contentverve
Rough research process outline
![Page 11: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/11.jpg)
Looking for landing pages
to optimizeVs
Looking for insight on a specific
landing page
@conversionxl @contentverve
![Page 12: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/12.jpg)
Looking for landing pages
to optimizeVs
Looking for insight on a specific
landing page
@conversionxl @contentverve
![Page 13: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/13.jpg)
Aagaard’s CUSTOM LPO REPORT
@conversionxl @contentverve
https://tinyurl.com/yacx8lc4
![Page 14: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/14.jpg)
@conversionxl @contentverve
![Page 15: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/15.jpg)
@conversionxl @contentverve
![Page 16: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/16.jpg)
@conversionxl @contentverve
![Page 17: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/17.jpg)
@conversionxl @contentverve
![Page 18: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/18.jpg)
@conversionxl @contentverve
![Page 19: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/19.jpg)
@conversionxl @contentverve
![Page 20: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/20.jpg)
@conversionxl @contentverve
![Page 21: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/21.jpg)
@conversionxl @contentverve
Time spend = 10 minutes
![Page 22: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/22.jpg)
@conversionxl @contentverve
Overall Landing page performance
Overall Device performance
Overall browser performance
Traffic, conversion rate, transactions, bounce rate
Source, Second page, Exit page, Gender, Age
Potential bugs
Time spend = 10 minutes
Insight gained:
![Page 23: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/23.jpg)
Looking for landing pages
to optimizeVs
Looking for insight on a specific
landing page
@conversionxl @contentverve
![Page 24: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/24.jpg)
@conversionxl @contentverve
![Page 25: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/25.jpg)
Audience
@conversionxl @contentverve
![Page 26: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/26.jpg)
@conversionxl @contentverve
![Page 27: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/27.jpg)
@conversionxl @contentverve
![Page 28: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/28.jpg)
@conversionxl @contentverve
![Page 29: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/29.jpg)
@conversionxl @contentverve
![Page 30: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/30.jpg)
@conversionxl @contentverve
![Page 31: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/31.jpg)
@conversionxl @contentverve
![Page 32: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/32.jpg)
@conversionxl @contentverve
![Page 33: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/33.jpg)
Acquisition
@conversionxl @contentverve
![Page 34: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/34.jpg)
@conversionxl @contentverve
![Page 35: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/35.jpg)
@conversionxl @contentverve
![Page 36: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/36.jpg)
@conversionxl @contentverve
![Page 37: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/37.jpg)
@conversionxl @contentverve
![Page 38: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/38.jpg)
Behaviour
@conversionxl @contentverve
![Page 39: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/39.jpg)
@conversionxl @contentverve
![Page 40: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/40.jpg)
@conversionxl @contentverve
![Page 41: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/41.jpg)
@conversionxl @contentverve
![Page 42: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/42.jpg)
Time spend = 1 hour (tops)
@conversionxl @contentverve
Overall Landing page performance
Overall Device performance
Overall browser performance
Traffic, conversion rate, transactions, bounce rate
Source, Second page, Exit page, Gender, Age
Potential bugs
![Page 43: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/43.jpg)
1. Walkthrough - empathy & understanding
2. Quantitive research - what? & where?
3. Qualitative research - Why?
@conversionxl @contentverve
![Page 44: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/44.jpg)
Aagaard’s CUSTOM LPO REPORT
@conversionxl @contentverve
https://tinyurl.com/yacx8lc4
![Page 45: How to Analyze Landing Pages in One Hour Using Google ...€¦ · One Hour Using Google Analytics @conversionxl @contentverve. 1. Conduct Research 2. Form/Validate Hypotheses 3. Create](https://reader030.vdocuments.us/reader030/viewer/2022040620/5f30d22460b9bc3e3840f80b/html5/thumbnails/45.jpg)
@conversionxl @contentverve
https://bit.ly/2JjGld7
LPO Course - 8 lessons - 4 weeks - starting June 5thhttps://conversionxl.com/institute/