![Page 1: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/1.jpg)
@AjAntonicello
With Email Marketing
How to Achieve 4300% ROI
![Page 2: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/2.jpg)
@AjAntonicello
![Page 3: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/3.jpg)
@AjAntonicello
![Page 4: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/4.jpg)
@AjAntonicello
A Facebook “Like” is equivalent to an Email
“Opt-in”
![Page 5: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/5.jpg)
![Page 6: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/6.jpg)
![Page 7: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/7.jpg)
![Page 8: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/8.jpg)
![Page 9: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/9.jpg)
@AjAntonicello
Email Marketing Is here to stay
![Page 10: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/10.jpg)
@AjAntonicello
![Page 11: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/11.jpg)
@AjAntonicello
of adults in the U.S. check email first thing in the
morning(Ezanga 2014)
58%
![Page 12: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/12.jpg)
yields, on average, 4300% return on investment for business and brands across the United States.
Email Marketing
(Direct Marketing Association (DMA) 2016 Statistical Fact Book)
![Page 13: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/13.jpg)
@AjAntonicello
Email Marketing is also the most effective, and least difficult digital marketing tactic available to Marketers.
(Ascend2 2014)
![Page 14: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/14.jpg)
@AjAntonicello
70% of US Consumers say email is their preferred method of communication from businesses. (MarketingSherpa)
![Page 15: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/15.jpg)
@AjAntonicello
How come not everyone who is utilizing email is
seeing a 4300% ROI?
![Page 16: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/16.jpg)
@AjAntonicello
What works is Value Exchange
![Page 17: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/17.jpg)
Determine Your Customer Journey
STEP ONE
![Page 18: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/18.jpg)
@AjAntonicello
Trying to be everything for everyone means that you’re nothing to no one.
![Page 19: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/19.jpg)
@AjAntonicello
Modern email marketing is best described as ‘Email Nurturing.’
Modern email marketing is best described as ‘Email Nurturing.’
It’s all about delivering the right content to the right person, at the right time.
![Page 20: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/20.jpg)
@AjAntonicello
Maximize Your Email Marketing Spend
1 Define your target market.
2 How do they interact?
3 How do you plan to reach them –
directly, indirectly, word-of-mouth?
![Page 21: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/21.jpg)
@AjAntonicello
Where do you believe your revenue will come from in the next 24 months?
The unaware -people or
businesses that have no idea who you are
today
The aware – people or
businesses that know of you today but are
not a customer
The active -people or
businesses that have already
purchased from you
![Page 22: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/22.jpg)
The ultimate goal of your marketing strategy is to make the unaware aware,
drive the aware to become active, and get the active to return on a regular basis.
![Page 23: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/23.jpg)
![Page 24: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/24.jpg)
@AjAntonicello
Email marketing and dating
relationships both begin at the infatuation stage.
![Page 25: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/25.jpg)
@AjAntonicello
Build a Highly Effective Email List
STEP TWO
![Page 26: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/26.jpg)
@AjAntonicello
Ascend2’s 2015 Email List Growth Strategy named “website access” (aka form-based registration) as the
best way to build a list.
![Page 27: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/27.jpg)
@AjAntonicello
Pop-up Forms can increase opt-in rates by 1000%!
![Page 28: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/28.jpg)
@AjAntonicello
What if pop-ups aren’t your thing?
![Page 29: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/29.jpg)
@AjAntonicello
Content downloads
also are one of the only
methods where it is generally acceptable to ask for more
than a name and email address
![Page 30: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/30.jpg)
@AjAntonicello
Most people don’t want to spend more than a few seconds filling out a form, so keep it short and sweet.
![Page 31: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/31.jpg)
@AjAntonicello
Using Social Media
List Growth
Don’t be afraid to go out-of-the-box with your social media email list growth strategy.
![Page 32: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/32.jpg)
What about Purchased Lists?
![Page 33: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/33.jpg)
@AjAntonicello
![Page 34: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/34.jpg)
@AjAntonicello
Of doing email the right way
Tertiary Benefits
![Page 35: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/35.jpg)
@AjAntonicello
Customer loyalty can also be built through your email marketing strategy when you communicate your desire to continue the
relationship with your customers after they make a purchase.
![Page 36: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/36.jpg)
@AjAntonicello
Loyalty results in more frequent purchases, higher purchases per
transaction, and other benefits that aren’t even tied to the cost of the email
you sent.
![Page 37: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/37.jpg)
@AjAntonicello
Start an Autoresponder Welcome Series
STEP THREE
![Page 38: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/38.jpg)
@AjAntonicello
Relevant emails drive 18x more revenue than broadcast emails
(Jupiter Research, 2016)
![Page 39: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/39.jpg)
@AjAntonicello
A recent study from Return Path found that welcome emails don’t just boost click-through rates. They kick up the revenue,
too.
![Page 40: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/40.jpg)
@AjAntonicello
An Autoresponder Welcome Email is a series of email content that gets delivered every time someone subscribes to your
email list.
![Page 41: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/41.jpg)
@AjAntonicello
Work Off a Plan
STEP FOUR
![Page 42: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/42.jpg)
@AjAntonicello
41% of companies surveyed pointed to lack of an effective strategy as the most challenging obstacle to email
marketing success.(Ascend2, 2016)
![Page 43: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/43.jpg)
@AjAntonicello
Don’t automatically assume that you know what your customers or audience want to hear about.
![Page 44: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/44.jpg)
If a plumber can provide value in their email marketing strategy, then you can, too!
![Page 45: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/45.jpg)
Make Sure Your Email Content Is Not About You
STEP FIVE
![Page 46: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/46.jpg)
@AjAntonicello
Remember these three questions when creating highly valuable content:
1. What does your subscriber need? 2. What are their main problems that you can help solve? 3. How can you be of service?
![Page 47: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/47.jpg)
@AjAntonicello
Use Targeted List Segmentation & Message Personalization
STEP SIX
![Page 48: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/48.jpg)
@AjAntonicello
A 2015 Lyris study found that 39% of marketers who segmented their email
lists experienced higher open rates, 28% experienced lower unsubscribe
rates, and 24% experienced better deliverability and greater revenue.
![Page 49: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/49.jpg)
@AjAntonicello
For the beginners out there, don’t overcomplicate your segmenting strategy.
![Page 50: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/50.jpg)
@AjAntonicello
There is no “perfect” sending frequency that will apply to everyone on your list
![Page 51: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/51.jpg)
@AjAntonicello
The average shopping cart abandonment rate is 67%
![Page 52: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/52.jpg)
@AjAntonicello
![Page 53: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/53.jpg)
@AjAntonicello
Utilize Responsive Design
STEP SEVEN
![Page 54: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/54.jpg)
@AjAntonicello
Act-on more than doubled their own CTR with responsive email and significantly increased the number of sales-ready leads
(SLRs) generated.
![Page 55: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/55.jpg)
Optimize Transactional Emails
STEP EIGHT
![Page 56: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/56.jpg)
@AjAntonicello
The click rate for transactional emails is 42% higher than the click
rate for a newsletter.
(Vero, 2016)
![Page 57: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/57.jpg)
@AjAntonicello
Amazon Is the King of Personalized Transaction Emails
![Page 58: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/58.jpg)
@AjAntonicello
ABABT – Always Be A/B Testing
STEP NINE
![Page 59: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/59.jpg)
What should you test?1. Call to Action Button2. Subject Lines3. Send Time4. Images5. Content6. Placement
![Page 60: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/60.jpg)
@AjAntonicello
Always Include a Call-To-Action
STEP TEN
![Page 61: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/61.jpg)
@AjAntonicello
Calls to action actually make the top of the list for most effective ways to
increase click-through rates by 65%
(Ascend2, 2016)
![Page 62: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/62.jpg)
![Page 63: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/63.jpg)
@AjAntonicello
![Page 64: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/64.jpg)
@AjAntonicello
Track, Measure and Improve
STEP ELEVEN
“Give me a stock clerk with a goal and I’ll give you a man who will make history. Give me a man with no goals and I’ll give you a stock clerk.” ~ J.C. Penney
![Page 65: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/65.jpg)
@AjAntonicello
According to research from the Direct Marketing Association, 60%
of consumers have made a purchase due to an email marketing
campaign.(Direct Marketing Association)
![Page 66: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/66.jpg)
@AjAntonicello
SIX KPI’s To Consistently Track
1.Conversion Rate2.List Growth3.Unsubs4.Engagement5.Open Rate6.CTR
![Page 67: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/67.jpg)
![Page 68: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/68.jpg)
@AjAntonicello
DO NOT take on a relationship with more than one person at the same time.
![Page 69: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/69.jpg)
Email me at [email protected] for a free eBook of today’s
presentation
www.delivra.com@AjAntonicello
Anthony Antonicello
![Page 70: How to achieve 4300% ROI with email marketing](https://reader035.vdocuments.us/reader035/viewer/2022062523/58f014a11a28ab9e448b46c1/html5/thumbnails/70.jpg)
@AjAntonicello
THANK YOU!