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InstagramPresented by Bryan Srabian
Social West 2013@Srabe on Twitter
@SrabeGram on Instagram
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What is Instagram
130 Million Active UsersTotal Photos shared 16 BillionDaily Users 7.3 MillionAvg Number of IG pix posted daily 40
MillionAvg Number of Pix per user 40
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Who’s on Instagram
According to PEW, Instagram resonates more with Millennials than any other Social Network
28 % of U.S. internet users aged 18 to 29
14 % of those aged 30 to 49
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Stats and Trends about Instagram
41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 (source: Simply Measured)
59% of brands have presence on Instagram, up 9% from Q4 2012 (source: Simply Measured)
17% of teens say Instagram is the most important social network, up from 12% in 2012 (source: Piper Jaffray)
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Millennials lead the way
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@SFGiants on Instagram
Started 2012
294,000 +
Has become the face of our brand and an important channel to our fans
Engagement leads to affinity leads to sales
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Behind the Scenes
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Contests & Promotions
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Letting your Fans Tell the Story
Sharing your Fans Pix with your community
Fan “TakeOver”Your Fans are Your Brand
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Tie in your Campaign
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@Starbucks
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@RedBull
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@Nike
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@LuLuLemon
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@KobeBryant
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Instagram on Video
•Take up to 15 seconds of Video
•Ability to upload videos is a game changer
•Start thinking of 15 second video stories that can easily be shared on Facebook via Instagram
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Best Practices
Sharing on Facebook/TWLearn to use #HashtagsLearn THE #HashtagsTag People/BrandsEngage with fansMeasure Themes - #TBT #POTD
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Own your Content
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@Cafe
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ROInstagram
Promoting Retail Promotions
Sponsored Content
Contests to drive traffic to your website
Your fans tagging your products become visual testimonials
The new Postcard
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Promote Your Personality
As more users flock to Instagram, the more powerful of a social media marketing asset the service will become for brands of any size.