SOCIAL GRADUATESAUCKLAND UNIVERSITY OF TECHNOLOGY
17th September 2014Chris South
94% OF RECRUITERS USE OR PLAN TO USE SOCIAL MEDIA AS PART OF THEIR RECRUITMENT EFFORTS
SOCIAL MEDIA IN THE EMPLOYMENT SECTOR
42% OF EMPLOYERS HAVE RECONSIDERED A CANDIDATE BASED ON CONTENT VIEWED ON A SOCIAL PROFILE
NEGATIVE SOCIAL MEDIA
ETIQUETTE
SOCIAL NETWORKS
ON AVERAGE IT TAKES 6 MONTHS TO SETUP A STRONG PERSONAL BRAND AND PROFESSIONAL NETWORK
TIMING
• Findable• Complete• Networked• Credible• Contactable
CHARACTERISTICS OF A STRONG SOCIAL PROFILE
ONLY 36% OF ALL JOB SEEKERS ARE ACTIVE ON LINKEDIN
MAKING SOCIAL WORK
STUDENTS SHOULD PROACTIVELY USE SOCIAL MEDIA TO FIND JOB OPPORTUNITIES
REFINED DOOR KNOCKING
GROWING THEIR NETWORK
EXISTING• Import email contacts
• Connect with other students and family
• Share connections across networks
NEW• Follow new people on Twitter and Google+
• Utilise LinkedIn Groups to find like-minded people
• Join industry groups or associations and connect with other members
RESEARCHING WHO TO CONTACT
WHO TO CONTACT• Use LinkedIn and job boards to find employers who already employ
people with a similar skill set
• Identify the most relevant contacts within that business
ENQUIRING ABOUT OPPORTUNITIES
BEFORE ENQUIRING• Use social media to identify mutual connections for possible referrals
• Personalise their message using research from both the company and contact’s online background
• Establish warm relationships, using social sites such as Twitter
PROCESS• Phone
• Email follow up, with resume and links to social media
• Visit with resume or personal brand business cards
• Always ask for referrals not just an opportunity
• It is essential that students understand the basics of social media
• As a minimum they should ensure their personal profiles are private
• Be mindful of network etiquette
• Select the right social mix for their profession
• Link all social sites to LinkedIn
• Start early
• Ensure each profile is strong
• Be proactive using Refined Door Knocking techniques
• Grow existing and new networks
• Research who to contact
• Personalise all communication
• Track progress
SUMMARY
