HOW SOCIAL MEDIA
HAS CHANGED THE
MEDIA LANDSCAPE
IN THE PAST SIX
YEARS
LAYOUT
How it has changed
What this means
Example
MEDIA MORE ACCESSIBLE
Cost
Barriers
Simple
For Everyone
Increased Competition
Harder to Get Noticed
Made the World Smaller
INTERACTION
Two way conversation
Accessible
Symmetrical
Easier to engage
Honesty Holds Greater
Importance
NEWS TRAVEL FASTER
Worldwide news in seconds
News no Longer Breaks it
Tweets
React Quicker
Clear Concise Integrated
Messages
Honesty
INCREASED
‘EARNED MEDIA’
Greater opportunities to talk
about Products/Services
Product/Service Reviews
Product/Service Needs to
Deliver
Gauge Reputation
MEDIA LANDSCAPE
BEFORE
MEDIA LANDSCAPE
TODAY
KEY POINTS
Accessible
Interaction
News Travels Faster
Increased Earned Media
NOT FOR EVERYBODY
Thanks For Listening
Any Questions?
