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Social Influencer ActivationA fun, multi-platform campaign designed to engage millennials on Vine,
Instagram and Twitter.
THE SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
PopShorts helps brands tell engaging
stories on social media.
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NBC’s Objective
To help The Voice engage millennials
on the emerging social platforms Vine
and Instagram, and to help launch
the #VoiceTailgate, the social media
pre-show to The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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Influencer StrategyWe had two full-time social correspondents, and 6 guest social stars.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Social Correspondents
KC James
(3.4MM followers)
Los Angeles, CA
Jessica Cook
(550k followers)
Los Angeles, CA
Guest Stars – Combined following of 12.5MBrittany Furlan, Jay Walker, Ry Doon, 80Fitz, Matt Cutshall, Vincent Marcus.
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Our ApproachWe came up with a 3-part social strategy:
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Step 1: Promote Step 2: Engage Step 3: Retain
Create highly engaging content with the artists to generate buzz and awareness for The Voice leading up to the shows.
Enhance the viewer experience with behind-the-scenes content, live from the set of The Voice.
Keep viewers engaged each week in-between shows.
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PromoteCreate highly engaging content with the artists to generate buzz
and awareness for The Voice leading up to the shows.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
![Page 7: How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-Show, the #VoiceTailgate](https://reader031.vdocuments.us/reader031/viewer/2022030304/587780441a28abc85f8b55e3/html5/thumbnails/7.jpg)
PromoteCreate highly engaging content with the artists to generate buzz
and awareness for The Voice leading up to the shows.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
![Page 8: How NBC's The Voice Used Social Influencers to Launch Their Social Media Pre-Show, the #VoiceTailgate](https://reader031.vdocuments.us/reader031/viewer/2022030304/587780441a28abc85f8b55e3/html5/thumbnails/8.jpg)
EngageEnhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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EngageEnhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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EngageEnhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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EngageEnhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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EngageEnhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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EngageEnhance the viewer experience with behind-the-scenes content,
live from the set of The Voice.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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RetainKeep viewers engaged each week in-between shows.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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RetainKeep viewers engaged each week in-between shows.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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Instagram and TwitterEngaging millennials across multiple social platforms.
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
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Results
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Campaign KPIs: Reach, Engagement, Vine Followers
KPI
Vine Follower Growth: +40,260
Reach on Vine: 84.8M
Hashtag Mentions (on Vine): 3,500+
Reach on Instagram (added value): 7.3M
Reach on Twitter (added value): 3M
Total Social Engagements: 1,183,426(likes, comments, revines, retweets, favorites etc.)
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Thanks for joining us!
THE #1 SOCIAL MEDIA INFLUENCER CREATIVE AGENCY
Adam Gausepohl
Twitter: @adamgausepohl
E-mail: [email protected]
Ry Doon
Twitter: @rydoon
Jessica Cook:
Twitter: @jessicamcook