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How Mobile CRM Will Reshape the CRM Industry
Trends for the future of mobile CRM and their implications for our industry
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Bill Harrison
CEO and Founder, Epicom Corporation@epicomcorp
www.epicom.com
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Current Mobile Landscape
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Global Internet Device Sales
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Global Smartphone Penetration Forecast
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Smartphone Usage Upside
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Tablet Sales Forecast
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iPad vs. iPhone vs. iPod Shipments
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Technology Adoption
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% of Traffic From Mobile Devices
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50%Mobile
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Implications
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Mobile CRM
Is
The Future OfCRM
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Relative Device Sizes
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CRM Device Characteristics
Personal Computer Smartphone/Tablet
User Interface Web Browser Purpose Built Apps
Navigation Mouse Touchscreen
Information Entry Keyboard Keyboard/Audio/Video
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Predictions
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Facebook Timeline
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3,000 New Timeline Apps Launched in 2012*
January February0
500
1000
1500
2000
2500
*Source: Facebook. March 12,2012
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Angry Birds
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The Weather
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Corporate App Store
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Concluding Thoughts
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Who Will Dominate the Third Generation of CRM?
?Client-Server Web Based Mobile CRM
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04/08/2023 ©2012 SugarCRM Inc. All rights reserved. 26
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