Download - How May I Help You?
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Russell Deich Cindy JaromSteve Dyrdahl Christian LangeMatt Hull Kelly Lyndon
How May I Help You?
Delivering quality customer service in retail stores.
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• Improved shopping experience• Understanding customer behavior• Improved customer loyalty
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Value
Problem• Poor customer service• Customer retention
Solution• Efficient customer traffic• Immediate customer service• Analytics
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Indoor PositioningSystem
In-Store Wifi
Retail Database- Mapping Data
- Coupons- Recommendations
- Consumer data
Solution
Ruggedized Tablet- Secure attachment- Bar code scanner
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Competition
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• Several failed products 3-5 years ago
• Economic downturn• Hardware too expensive• Poor market acceptance
What has changed?• Economy on the rebound, retailers looking to increase sales• Commercial tablet hardware drives down cost• Increased consumer technology adoption
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Solution Offering Typical 100 Unit Installation
System Installation & Setup $55k per store Product Mapping Hardware
Annual Service Contract $60k per store Hardware Maintenance Store Traffic & Sales Analytics
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Market Opportunity & Rollout Plan• Phase 1: Early Adopter Trial
− Direct Sales− Mid-Tier Retailers− 3 Trial Stores
• Phase 2: Full Solution Rollout− Value Adders Resellers Channel− Mid and Top-Tier Retailers
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Five Year Projection
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2012 2013 2014 2015 2016
$(2,000)
$-
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
Cash Revenue EBIT
thou
sand
s
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Funding Plan• Phase 1: Early Adopter Trial
− $1.5 M− 1 year
• Phase 2: Full Solution Rollout− $3 M− 2 years
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Questions?
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Five Year Projection (backup)
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2012 2013 2014 2015 2016
Stores Added 0 20 30 50 50
Stores Under Contract 0 5 35 85 130
Revenue $ - $ 1,400 $ 3,750 $ 7,850 $ 10,550
COGS $ - $ 563 $ 955 $ 1,698 $ 1,878
Operating Expenses $ 969 $ 1,953 $ 2,069 $ 2,278 $ 2,390
EBIT $ (969) $ (1,116) $ 726 $ 3,874 $ 6,282
Funding $ 1,500 $ 3,000 $ - $ - $ -
Cash $ 531 $ 2,415 $ 3,141 $ 7,015 $ 13,296