Transcript
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How Facebook changed the way we live our lives and do
business
Clo Willaerts
13 October 2010
Kinepolis, Brussels
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About.me/clo
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The Social Network
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Everyone is on Facebook
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Time sink
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Identity
“On the internet, nobody knows you’re a dog”
(Peter Steiner, 1993 The New Yorker)
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Alter Ego: gamers and their avatars (2007, Robbie Cooper)
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Alter Ego: gamers and their avatars (2007, Robbie Cooper)
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Sharing
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Privacy
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“Like”
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Mobile
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Trigger
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Catching a lead in mid-air
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T-shirt brands
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Fans
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Discounts & promotions
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Product innovation
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Poking
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