how do you stack up?benchmark your online marketing performance in 30 minutes
budget allocation
email marketing
paid search
media buys
conversion rates
agenda
increasing marketing budget in 2010?
Source: Econsultancy & ExactTarget
increasing digital marketing budget in 2010?
Source: Econsultancy & ExactTarget
okay, by how much?
Source: Econsultancy & ExactTarget
average increase in digital marketing budget is 17%
what % of budget is digital?
Source: Econsultancy & ExactTarget
average = 24%
most effective tactics?
Source: eMarketer
where will you spend more?
Source: eMarketer
2009 SEO budget
Source: SEMPO & EngineReady
12.3% of site visits
email marketing math
Source: Bronto
deliverability
Source: Bronto
open rates
Source: Bronto
click through rates (unique clicks/delivered)
Source: Bronto
B2B email newsletter CTRs
Source: Lyris HQ
{ }5% 15%
B2C promotion email CTRs
Source: Lyris HQ
{ }2% 12%
segmented (B2B & B2C) CTRs
Source: Lyris HQ
{ }10% 20%
more on this in a sec…
trigger based email (B2B & B2C) CTRs
Source: Lyris HQ
{ }15% 50%
unsubscribe rates
Source: MailChimp
{ }.11% .74%media and
publishing
social networks and
online communities
when you segment
Source: MailChimp
14.44%above average
open rate
14.99%above average
click through rate
paid search – search vs. content
Source: Google
paid search – average CTR
Source: AccuraCast
1
2
3
4
5
6
7
8
average
9
10
7.94%
5.00%
2.47%
1.96%
0.90%
0.81%
0.91%
0.74%
0.75%
0.20%
3.16%
paid search – average CTR
Source: AccuraCast & Fireclick
1
2
3
4
5
6
7
8
average
9
10
7.94%
5.00%
2.47%
1.96%
0.90%
0.81%
0.91%
0.74%
0.75%
0.20%
3.16%
average conversion rate
3.15%
paid search - retail
Source: Engine Ready
average order value
$117.06percentage
of site visits
19.8%average
conversion rate
2.03%
media buys (display) lift search
Source: Specific Media
Source: Specific Media
media buys (display) lift search
media buy performance
Source: DoubleClick
CTR correlated with creative size
Source: DoubleClick
video completion rates
Source: DoubleClick
facebook advertising
Source: eBoost Consulting
{ }.01% .05%CTRs
{ }$0.01 $0.19eCPM
{ }$0.05 $0.25CPC
wouldn’t it be nice…
Source: Marketing Charts
Now back down to earth
Source: Fireclick
Now back down to earth
Source: Fireclick
