Transcript
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How can government organizations be heard?
Karin KaseEstonia
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Rule no 1: Be where your audiences are
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4 770 000 00046%
144 x8
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Rule no 2: Make your 8 seconds count
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Rule no 3: Tell people what to do
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1561 texts1034 fake
17 hours of work
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Rule no 4: “This is how we’ve always done it!”
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Rule no 5: Be authentic
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Source: BuzzFeed
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72 organizations
600 million – 1 billion
20 m RT France
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Anti-fake websites EUvsDisinfo Snopes.com thatsfake.com
Browser extensions fakenewsai.com bsdetector.tech fake news alert
Other useful tools Google CrossCheck FB flagging spyonweb
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1. Be where your audiences are2. Make your 8 seconds count3. Tell people what to do4. Forget how you’ve always done it5. Be authentic6. Be quick7. Educate
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