How Audience Targeting & Store Visits Tracking
Are Evolving the Franchise Marketing Landscape
Joshua AllenSenior Director of Marketing
Targeting: The Old Way
The Shift to Mobile
Source: Javelin
The Shift to Mobile
Targeting: The More Recent Way
The Shift to Personalization
The Customer Journey
Targeting: The Audience Way
Targeting: The Audience Way
Source: Google
Meet Your Audience Where They Are
Source: Google
Digital Video
Source: Google Data, 2018
Digital Out-of-Home
KPI: The Customer Visit
Source: Google Data
Google Store Visits
Source: Google
Facebook Store Visits
Source: Facebook
Foursquare + Placed
Source: https://enterprise.foursquare.com/intersections/article/foursquare-to-acquire-placed-from-snap-inc-to-deepen-its-location-technology-platform/
Online-to-Offline Conversions
Better Data, Better KPIs
The Opportunity
Source: Google
The Future Is Now