Download - How Analytics Can Help Your Business Grow
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HOW ANALYTICS CAN HELP YOUR BUSINESS GROW?Dr. PHILLIP LAW
Head of Analytics
THREE PILLARS OF DIGITAL INVESTMENT
1. MARKETING PERFORMANCE 2. BRAND BUILDING 3. FUTURE PROOFINGImproving conversion rates Creating digital driven experience
Better numbers & ROI Higher brand affinity & higher engagement
Staying ahead of the curve & competition
Pioneering digital marketing
#DAU16
CUSTOMER INSTRUCTIONS
1. Who Should Own Analytics?2.Customer Journey
3. Think Small not Big, and keep Going
Where was Analytics Born?
FINANCEMARKETINGTECH
Tech Marketing Finance
INTEGRATED APPROACH
FINANCE
MARKETING
TECH
SWEET SPOT
Customer Journey
“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”John Wanamaker
Traffic
DataSales
INTERNET
#DAU16
WHAT IS ATTRIBUTION?
Fair Allocation of
Credit
CUSTOMER
EXPERIENCE/ENGAGEMENT MICRO-EXPERIENCE
#DAU16
INTERNET
3.FUTURE PROOFING
Think Small Not Big, and Keep Going
#DAU16
MEN’S HIGH JUMP RECORD
IT ALL STARTS WITH YOUR CUSTOMERS #DAU16
WHEN IS ANALYTICS IMPORTANT?
A) ALL THE TIME
B) WHEN WE START LOSING MONEY (OR NOT MAKING AS MUCH)
yourfavouritestory.com