Download - How AI is Changing Marketing as You Knew It
MARKETING OPTIMIZATION MUST BE ABLE TO TAKE
ADVANTAGE OF DEVELOPMENTS IN NETWORK SCIENCE
AND AI, IN ORDER FOR MARKETERS TO KEEP UP
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COMPETITOR
COMPETITOR
NOW, MARKETERS CAN KNOW THE MOST POWERFUL TRAFFIC SOURCES, RANKED IN ORDER, WITH THE HIGHEST PROPENSITY TO DRIVE YOUR REVENUE
EXAMPLE TAKEAWAY
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NUMBER 2
The complexity of data sources and cross-channel marketing make statistically rigorous attribution a necessity
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NUMBER 2
Attribution will rely on rigorous
statistical methods rather than
heuristic dashboard reporting tools
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THE BUTTERFLY EFFECT: EVEN MINOR CHANGES IN YOUR MARKET CAN HAVE A MAJOR RIPPLE EFFECT
EXAMPLE TAKEAWAY
NUMBER 2
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NUMBER 3
Spending on search and display campaigns provides risk and return
properties that are very similar to investing in the stock market
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Marketers will make ‘investments’ based on sound statistical
principles and money management techniques, rather than the
current heuristics, which have been equivalent to gambling
NUMBER 3
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DECISIONS WILL BE MADE TAKING INTO ACCOUNT EXPECTED GAINS, RATHER
THAN BLIND EXPECTATIONS
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Marketers review and make changes to marketing campaigns based on anomalies, but
most activity is done algorithmically
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NUMBER 4
EXAMPLE TAKEAWAY
MARKETERS AND AI WORK WORK TOGETHER TO ACHIEVE BUSINESS AND REVENUE GOALS
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DemandJump shows marketers where to focus their online marketing spend to drive the greatest revenue growth. We use artificial intelligence to analyze the path to purchase of consumers up to three steps before they reach a marketer’s site — or a competitors’ site. This provides an unbiased view of the greatest sources of traffic and revenue across all digital channels so marketers can decide how to invest their time and budget with purpose and precision to maximize ROI.
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