Strategy
A service to read and discover digital books that works on any device
reading discovery any device mobile
Product
ePUB Upload Process
Dropbox
FTP (aggregators, publishers)
ONIX
24s editor
ePUBs ePUBs ePUBs Content
• ePub standardization • Metadata management • Image resizing • Categorization (if available in metadata) • Tag cloud • Author metadata • International Pricing • Geoconstraints
• QA • Manual categorization when required • Profile pages
• ePUB content encryption and split
Scaling · International Pipeline
10 Projects
@justohidalgo
Ongoing
Italy (carrier)
US (carrier)
Brazil
LATAM (others)
internet.org (40-50 countries)
Deployed (10)
Spain (2011)
Mexico (2013)
Russia (2014, Beeline)
Guatemala (2014, Tigo)
Colombia (2014, Tigo)
Argentina (2014, Personal)
Colombia (2015, internet.org)
Guatemala (2015, internet.org)
Germany (2015, carrier)
Spain (2015, carrier)
Publishers and distributors spread over Europe and America… continuous negotiations to increase the catalogue further.
2000+ PUBLISHERS
6 LANGUAGES
200,000+ BOOKS
Scaling · Publishing Content
* Edition languages* Multi pricing (service and editions)* Same edition from multiple sources* Author/publisher profiles in different languages* VAT and taxation laws* Sales report formats for publishers
Img source: https://www.flickr.com/photos/racchio/4018109868
Scaling · Current Status
• 2 major aggregators using it in US and Germany
• Minor changes required, custom code for each of them
• Others mentioned interest in deployment during 2015
• We hope to switch about 50% of our sales reports to EDItX during 2015
Growth · Next Steps
100K’s
Paying subscribers
Germany, USA, UK, Brazil, ...
Key Countries2015
Bestselling
Key Publishers
Millions
Books
• Automatic reporting and payment
• Automatic reporting: deployed last week
• Currently, we have to use a few different sales report formats. Would love to use just ONE!!!
Img source: https://www.flickr.com/photos/juhansonin/5135576565
EDItX · Next Steps
• Subscription services
• Usage of EDItX focused on “sales”
• What’s a “sale” in a subscription service?
• Glossary/term definition should be updated for existing and upcoming business models
• How does this affect taxation among publishers, retailers and users?
EDItX · Next Steps
• Could EDItX be useful for BI?
• We store everything in secure databases => apply Data Science / BI from there
• But if EDItX-based BI solutions appear... (http://www.bic.org.uk/files/pdfs/110830%20dsr%20guidelines%20final%20rev.pdf)
Img source: https://www.flickr.com/photos/wonderlane/8228954110
EDItX · Next Steps
BusinessConsolidation of carrier projectsScaling in D2CIncreasing revenue in B2B
Markets and ContentUK, France, Germany, Italy, Spain, Mexico, Brazil, US
ProductDevices, ebook formatsUsers as Digital LibrariansEducation-related capabilities
Goal for 2015: Worldwide Leader in eBook Subscription Services
Justo HidalgoCo-founder, Business Development
@justohidalgo
www.24symbols.com
Thank you