Download - Houston Web Design Local Search Marketing
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Local Search Marketing
- Presented by Siva Yenneti
Local Business Lead generation & Brand Recognition
2 3/1/2012
“You can't attract today’s customers with yesterday's methods & still be in business tomorrow”
Marketing 101
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We specialize in creating integrated and user friendly Websites with high lead generation and conversion rate to increase sales and bottom line.
Our Value Proposition
FUNCTIONAL WEBSITE + LOCAL MARKETING =
SUCCESS
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Traffic + Conversion
If you build it, will they come?
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After all, they can’t check out your profile, opt-in to your list, register for your event, contact you, or buy from you if they never
get to your website in the first place!
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Have you spread the word out?
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10 ways to Market
0. Traditional Marketing
1. Networking 2. Local Marketing 3. Content Optimization 4. Social Media Marketing 5. SEO – Link Building 6. Pay Per Click 7. Email Marketing 8. Referral Marketing 9. Partnerships & Affiliations
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All Roads Lead to Rome
Location, Location, Location
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Search is • Location based • Mobile based • Social
They know what you need
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Search is personalized • Browsing history • Previous search history • Social interactions • Click-throughs • Geographic location
Do you know? People see different search results
for the same keywords.
Are you on the map?
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Geo-tagging is LIVE search • Check-ins • Google places • Site reviews • Local directories
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Think before you Act
Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets
Start somewhere
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Measure & Improve
1. Traffic Sources 2. Impressions 3. Social Reach 4. Active Users 5. Mentions 6. Unique Visitors 7. Page Views 8. Subscribers
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Local Search Facts
• 71% of all online searches are related to local businesses – Google • 84% of local consumers follow up with a call or an email after the search – TMP/Comscore • 67% of users start with online local search than looking in Yellow Pages – Comscore • 58% of users search for local businesses with an intent to buy • 51% of consumers use a location in their search Ex: ‘Chiropractor in Houston’ • Consumer reviews are important for local search ranking – Google • Sites optimized for Mobile have better Search Optimization – Google • Time spent by users on your website matters for Search Optimization – Google
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Connect with us
facebook.com/itvibes
itvibes.com
(281) 636 4616
