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Image credit: Eli Blevis
Re-conceptualizing Fashion in Sustainable HCI
Yue Pan1, David Roedl1, John C. Thomas2 & Eli Blevis1
1. Indiana University Bloomington, IN, USA 2. IBM T.J. Watson Research, NY, USA
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fashion influences the way we use all kinds of material goods
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predisposition fashion • in outwear
Image credit: flicker by brianjmatis
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Image credit: pinterest@shoes
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Image credit: flicker@anthony
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Image credit: flicker@sucelloleiloes
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Image credit: flicker@Emilie Smart
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Image credit: flicker@anthony
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Image credit: flicker@Beach House
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Image credit: flicker@Celeste Perry, flicker@sucelloleiloes
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Image credit: wordpress@Wei Zhou
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fashion digital devices are increasingly valued for their visual appearance and the ability to communicate meanings of taste, lifestyle, status, and belonging to community
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problem space: eWaste
Image credit: Yue Pan
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research question 1: how does fashion shape everyday consumption practices of personal computing devices?
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research question 2: is there a way to utilize fashion in design to facilitate sustainable practices?
Image credit: Yue Pan
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outline background interviews fashion factors design implications
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outline background interviews fashion factors design implications
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related work digital consumption and sustainability extending product lifetime through attachment e.g. Odom, Pierce, Stolterman, & Blevis (2009) Verbeek (2005): functionality, symbolism, and material aesthetics
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Image credit : by Randy Periert
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Image credit: Hongyuan Jiang
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related work fashion and mobile technology Fortunati (2005) Katz and Sugiyama (2006) Julin and Zhang (2010)
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In
Sassatelli, R., Consumer Culture: History, Theory and Politics (1st ed.) 2007
Kawamura, Y. Fashion-ology: an introduction to fashion studies. 2005
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In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
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In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
Simmel (1957), Barthes (1967)
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In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
McCracken (1990)
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In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
Veblen (1899)
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In
patina fashion conspicuous consumption style
stability newness exclusivity originality
Sassatelli, R., (2007) Consumer Culture: History, Theory and Politics
Bourdieu (1984), Douglas & Isherwood (1996), McCracken (1990)
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outline exploration interviews fashion factors design implications
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interview interview 30 consumers age range 20s to 60s 16 males, 14 females
female male
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interview
13 12
3 2
United States
China India Korea
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interview
21
5 4
grad student faculty designer
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interview interview questions:
• digital devices • motivation • awareness • definition of fashion
in public places & homes
Image credit: Yue Pan
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outline background interview fashion factor design implication
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fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style
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fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style
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newness vs. patina example: monthly changed cell phone
Image credit: Yue Pan
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newness vs. patina example: cell phone as LV
Image credit: Yue Pan
“ When the Motorola K1m first came out in 2005, I purchased one right away. I know how my friends were jealous of me at that time because they see how fashionable I am. In digital world K1m was like Louis Vuitton… But no one uses it nowadays and it has been laid in my storage for quite a while. ”
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newness vs. patina
I like collect old stuff. I like to pick them up from flea markets thrift stores garage sales. …Because in a lot of stuff you see potential, especially those ancient stuff. A lot of people see old stuff as junk, and therefore they just cast it aside which is fine. But honestly I would rather use things in the trash instead of going to buy what Apple has because we need to use what’s in the trash.
example: use what’s in the trash
“
” Image credit: Yue Pan
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fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style
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conspicuous consumption vs. functionality example: the case before the iPad!
Image credit: Yue Pan
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conspicuous consumption vs. functionality example: Mum’s Vivienne Tam Netbook
Image credit: flikcer@Pierre Lecourt
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fashion factors newness vs. patina conspicuous consumption vs. functionality imitation vs. individual style
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imitation vs. individual style example: can’t be the one without MacBook
I have my Lenovo for four years and it still works fine with me. But I got my new MacBook after I went to graduate school. Because everyone else around me has one and I feel like I (am) behind the trend and kinda being disconnected if I don’t have that.
“
” Image credit: Yue Pan
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imitation vs. individual style example: Blackberry makes me outdated
All of my friends around me have an iPhone and I really don’t want to carry a Blackberry, which makes me feel myself look weird and outdated.
“ ”
Image credit: Yue Pan
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imitation vs. individual style example: I decide what I use.
I consider myself a person with my own taste. I decide what I wear and what I use…. Although everyone around has an iPhone or stuff like that, I don’t, I just don’t fall in the Apple trap…I know exactly what I need and Android can give me all these, that’s why I have it.
“
” Image credit: Yue Pan
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imitation vs. individual style example: special iphone case.
I treasure my iPhone even more after I got this case from my friend. I feel it becomes very unique and special at this point and I feel proud of having this since there are only five of them in the world… I don’t want to change my phone [to iPhone 4] because this case only fits iPhone 3, and I would love to keep it as long as I can
“
” Image credit: [email protected]
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outline background interviews fashion factors design implications
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fashion as symbol of
recurrent trend to extend longevity
social force to promote sustainability
personal identity to promote attachment
design implication
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design implication
• go with cycles • old fashioned & antique
styles become fashionable
fashion as symbol of
recurrent trend to extend longevity
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design implication
• more investment potential • more desirable • more valuable • thus more enduring
fashion as symbol of
recurrent trend to extend longevity
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design implication
fashion as symbol of
recurrent trend to extend longevity
social force to promote sustainability
personal identity to promote attachment
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design implication
• social pressure • social norms • public attitudes
fashion as symbol of
social force to promote sustainability
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design implication
• adoption of clean technology & green product
• energy saving behaviors e.g. reusing, recycling etc.
fashion as symbol of
social force to promote sustainability
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design implication
fashion as symbol of
recurrent trend to extend longevity
social force to promote sustainability
personal identity to promote attachment
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design implication
• personal identity • deep feeling • personal & unique values
fashion as symbol of
personal identity to promote attachment
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design implication
• form a deeper connection • inspire personal
attachment and care • thus extend an object’s
longevity of use
fashion as symbol of
personal identity to promote attachment
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use fashion as a positive force for sustainable interaction design
Image credit: fliker @Annie
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Image credit: Eli Blevis
thank you!
Yue Pan1, David Roedl1, John C. Thomas2 & Eli Blevis1
1. Indiana University Bloomington, IN, USA 2. IBM T.J. Watson Research, NY, USA