Download - Hot Hand Merchant Network
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Mobile Web Advertising
Partnership Strategy
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What is the Mobile Web…
• Web sites which are specifically designed to be viewed on mobile devices such as mobile phones and PDAs
• It can enable access to information, anytime and anywhere there is cell phone coverage
• It provides vast connectivity. One-third of humankind currently has access to the Internet through a mobile device
Source: “Mobile Web Sites: Designing for Mobility”, a new report from Jupiter Research.
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Effective Strategy…
Effectiveness of a Mobile Web Advertising and Promotion Strategy…
• 58 million U.S. consumers recall seeing
mobile ads on their mobile phones
• Half of all data users who recall seeing
mobile ads in the previous 30 days said they
responded to a mobile ad in some way
Source: Nielsen Mobile Study
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Mobile Web Advertising Keys…
For mobile Web advertising to generate repeated use, it must…
1. Be user friendly
2. Provide dynamic promotions
3. Have a recurring consumer benefit or
incentive
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Effective Tool for Reaching Gen Y…
Generation Y
• The first generation to grow up with technology
• They are glued to their phones
• Web savvy multi-taskers
• Mobile and active
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An Economic Powerhouse…
The Elusive 18 – 24 Year Old Consumer…
• Economic Influencers – Cal students contribute $395
million annually into the Bay Area economy of which
$282 million are spent in the city of Berkeley
• The Cal Community – Cal students are a highly-
motivated, multi-cultural and loyal group. Over 170,000
Cal Alumni live in the Bay Area
• Generation Y - The Millennial Generation – Cal
students born after 1980 are part of a highly-sociable,
influential, and achievement-oriented group of
consumers. They’re 40 million strong and expected to
earn upwards of $3 trillion by 2017
Sources: UC Berkeley Economic Impact Study, UCB Student Research Center’s Student Housing and Transportation Survey and Marketwire
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•Hothand becomes an integral part of Cal’s communication system
•Provides a more effective platform for partners to reach students, campus and community supporters
•Co-branded relationship helps to begin the conversation with consumers
The University and Hothand Partnership…
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HOTHAND’s platform…
• Gives consumers QUICK ACCESS to
relevant merchant content, information and
promotional offers
• Creates INSTANT VALUE for the consumer
• Stimulates REPEAT pay-per-click searches
because merchant offers are constantly
updated
Advantages of Hothand Platform…
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Merchants enjoy 24/7 web access to post, schedule and change all information consumers view
How it Works – Merchant Network…
Merchant Network – “Hot Deals”
1. Consumers click on “Hot Deals” icon from the easy to
navigate menu-based platform
2. Icon leads consumer to Hot Deals page that includes your
promotional material
3. Consumers click on your promotion to receive your Hot Deal
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Integrated Promotional Channels…
Promotion of the University and Hothand partnership
via an integrated platform including:
• Online – Cross promotional opportunities highlighted in monthly
newsletter sent to over 20,000 student and non-student members
• Email – Monthly deals included in co-promotional emails sent to
student and non-student members
• Print – Co-branded promotional materials distributed by the Cal
Student Street Team during selected experiential events throughout the
academic year
• Experiential Channels – Face-to-Face sampling opportunities that
engage consumers across product or service categories
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Merchant Network Benefits…
• Ready to implement
menu-based patented
platform
• Platform that provides
consumers with incentive
for recurring usage
• Ongoing consultation
and strategic planning via
Hothand and the
University
Provides a GREEN & sustainable alternative promotion for an eco-friendly target group.
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Sponsorship Opportunities…
• Limited number of sponsorships available
• Premier recognition as a sponsor
• Your banner at the top of every mobile
web page
• Links to your information, promotion or
call to action
• Also includes all the Merchant Network
capabilities and benefits
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Getting Started…
Next Steps:
1.Become a Cal Rec Sports partner
2.Schedule a time to develop your customized strategy
3.Launch. Engage. Repeat.
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Mobile Web Advertising
Partnership Strategy