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#SOCIETY30
RONALD VAN DEN HOFF
#SOCIETY30
CONSUMENT
FINANCIALS
PRODUCENTEN
€REGENTEN –QUANGO’S
OVERHEID &POLITIEK
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INTERNET = SOCIAL:WEB2.0 GROUNDSWELL
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“A Knowmad is a nomadic knowledge
worker that is, a creative, imaginative,
and innovative person who can work
with almost anybody, anytime,
and anywhere.”John Moravec
“WE PROBEREN WERKGELEGENHEID TE
REDDEN AAN BOORD VAN DE TITANIC”.
Peter Sloterdijk, German Philosopher.
“ANYBODY THAT THINKS WE COME OUT OF
THIS RECESSION AND GET BACK TO
BUSINESS AS USUAL IS DEEPLY
MISTAKEN.”Don Tapscott
Organisaties
Stakeholders
1.0 2.0 3.0
Source: Marco Derksen, Marketingfacts
Communication
SIMPLE, SMART, SHARING & SUSTAINABLE
simple
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sharing
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MONEY
smart
& BEYOND
GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID
WEGGEVEN:WEG=WEG
sustainable
CROWD COLLABORATION
sharing
CROWD COLLABORATION
sharing
!
VALUENETWORK
22 RETWEETS19.000 CONTACTS
22 RETWEETS19.000 CONTACTS
VALUENETWORK
11.000 downloads
3.000 traditioneel
OVERHEID
REGENTEN
PROSUMER
PRODUCENTEN
PROSUMER
INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid
CO-WORKING CROWDSOURCING
CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION
VALUE NETWORKS
PROSUMER
PRODUCENTEN
COLLABORATIVE LIFESTYLEsustainable
VALUE NETWORKS
COLLABORATIVE LIFESTYLEVALUE NETWORKS
smart
LONG SNOUT
HIGH
LOW
VALUE PERCLIENT
NBRCLIENTS
HIGH
LOW
SALESPERCLIENT
NBR OFCLIENTS
HIGH
PARETO 20-80 RULE
LONG TAIL
FAFA FA
VALUE NETWORKS & VALUE CONSTELLATIONS
LONG SNOUTHIGH
LOWNBR OFCLIENTS
VALUEPER CLIENT
THE M
ESH
GOOGLE MAXSTRATEGY
GOOGLE MAXSTRATEGY
S2M LAYARLOCATION FINDER .. .
.
MOBILECHECK IN
SERENDIPITY
UNEXPECTED RELEVANCE
CHECK IN
“Wat is de beste plek voor een vergadering met 10
mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen: “@WillemDudok seats2meet.com
#s2m
-okparking: “@WillemDudok seats2meet”
-paulvereijken: “@WillemDudok @Seats2Meet ”
-pvantees: @WillemDudok dat zou Seats2Meet
moeten zijn #s2m ... zie dat ik niet de enige ben met
die suggestie.”
Tientjesnet Gisteren een te gekke avond gehad bij #S2M.
De plek, de mensen, de catering: alles werkt daar samen
om de ervaring te versterken.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
CONTENTCURATION
REAL TIME
ON DEMAND
RELEVANCE
SALES
MARKETING
PR
RESERVATIONS
WEBMASTER
PURCHASING
FOOD & BEVERAGE
RESULTS
PROFITABILITY3X HIGHER,
SOCIAL CAPITAL NOT EVEN COUNTING
MARKETINGSALES
PRRESERVATIONS
VALUE CHAIN
VALUE NETWORK
3 FTE NOW,
USED TO BE 20!
FROM 2 TO20 S2M LOCATIONSWITHIN THE YEAR
WE ARE GOING INTERNATIONAL!
LESSONS & BLOOPERS
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SIMPLE,SMART, SHARING& SUSTAINABLE