Download - Hospitality Day Rimini 12 ottobre 2016
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P R E S E N T A
Rimini20161018
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#FoodPorn e le Nuove Frontiere del #FoodTourism
relatoreNICOLETTA POLLIOTTO
Rimini • Hospitality Day12 Ottobre 2016
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Hashtags Speech#HospitalityDay ••• #HDFoodPorn
mentions // @MuseCom
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DI COSA PARLIAMO
OGGIImmagini al Potere
NeuroMarketing for Business
#FoodPorn • Genesi+Evoluzione
Instagram & Social Media
Foodtography & Conversione
Emozione & Condivisione
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52% dei quali, sono Millennials
2016 Food Travel Monitor49% ··· Food Travellers
P R E M E S S A
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Immagini al Potere• Content is King ••• Image is SuperHero •
1
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Visual MarketingPerché Utilizzarlo?
1 Diminuita la Soglia dell’Attenzione
Memorizzazione Messaggio
Rapidità e Immersione del Processo2
3
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17–50 millisecondi1° Impatto
2.6 secondiPersuasione
Website2016
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MEMORIZZAZIONE
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Messaggio
TESTUALERicordiamo il… 10% dopo 3 giorni
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Messaggio
TEXT + IMAGERicordiamo il… 65% dopo 3 giorni
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40xmore
likes
180%more
engagement
Visual ContentsPerformance sui Social Media
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NeuroMarketingInterazione Naturale \ Navigazione Fluida
2
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Female Desire: Women's Sexuality Today ~ Rosalind Coward
#FoodPorn• Genesi ed Evoluzione •
3
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#FoodPorn• Instagram e altri Racconti Sociali •
4
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100.267.735 milioni di volte
Hashtag #FoodPorn
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189.692.586 milioni di volte
Hashtag #Food
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Universo Twitter• @TwitterFood #FoodFlock •
Chef ~ Alex Guarnaschelli
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facebook.com/buzzfeedtasty
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Foodtography• Questione di Marketing •
5
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Report 2016
“Gusto dell’Attesa”
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Report 2012
“Rituali”Migliorano i Consumi
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Emozione & Condivisione• Segreto della Viralità •
6
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420%more
traffic
560%more
sales
#TheDressPerformance 2015
by
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Perché Progettare
Nella vita puoi ottenere tutto
quello che vuoi se aiuti gli altri a
ottenere ciò di cui hanno bisogno.
”
Zig Ziglar Speaker motivazionale e trainer
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La ricetta perfetta per rendere più efficace la tua presenza online.
Dario Flaccovio Editore
INGREDIENTI DI
DIGITAL MARKETINGPER LA RISTORAZIONE
Luca Bove · Nicoletta Polliotto
Disponibile su AMAZON
WEBINTESTA · iTUNES · IBS · HOEPLI
DigitalMarketingRistorazione.com
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ComunicazioneNellaRistorazione.it
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Web / www.musecomunicazione.it
Email / [email protected]
Phone / 011 5363984
Mobile / 335 6309724
/ musecomunicazione / @musecomFOLLOW US
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