14202108File Name: 14202108_Honda(A)1. What is theexplanation for Hondas success in the U.S. market?Ans. The explanation for Honda's success in the U.S. market are the followin!a" Honda started sellin#er$ small lihtweiht motorc$cles. The Honda machine had a three%speed transmission& an automatic clutch& fi#e horsepower 'compared with two and a half for the lihtweiht motorc$cle then sold ($ Sears& )oe(uck"& an electric starter& and a step%throuh frame for female riders.(" Honda de#eloped a polic$ of spreadin the market reion ($ reion startin from west coast then mo#in eastward o#er a period of *%+ $ears.c" Honda used extensi#e ad#ertisin techni,ueand promotional effort and addressed its appeal primaril$ to middle%class consumers and claimed that -$ou meet the nicest people on aHonda.-d" The compan$ achie#ed a sinificant product ad#antae throuh a hea#$ commitment to )./ and ad#anced manufacturin techni,ues.e" Honda used its producti#it$%(ased cost ad#antae and )./ capa(ilit$ to introduce new models at prices (elow those of competiti#e machinesf" Honda dealers were larer than the competitors" Honda used its marketin philosoph$ that was (ased on market share and sales #olume.1142021080. What is the #alue to manaers?Ans 1rom the case 2anaers learn that in order to increase sales of their product one need to follow the followin point !%1" to use extensi#e ad#ertisin and promotional effort.0" to use manufacturin techni,ues and use of new technoloies and commitment to )./ to impro#e sales.3" to to maintain ,ualit$ as consistent.*"4rices should (e fixed accordin to the product and market share.+" to understand sales and distri(ution s$stem.5"To introduce inno#ati#e and desin6"to follow strate$ leadin to 3 thins!%i" position amon the customer.ii" competiti#e ad#antae.iii" a(le to allocate resources.214202108$ou meet the nicest people on a Honda.-d" The compan$ achie#ed a sinificant product ad#antae throuh a hea#$ commitment to )./ and ad#anced manufacturin techni,ues.e" Honda used its producti#it$%(ased cost ad#antae and )./ capa(ilit$ to introduce new models at prices (elow those of competiti#e machinesf" Honda dealers were larer than the competitors" Honda used its marketin philosoph$ that was (ased on market share and sales #olume.3