HISTORY OF THE DISTRICT
The establishment of a college for the Coalinga Union High
School District was proposed in the spring of 1932. The
official beginning of the Coalinga Extension Center of Fresno
State College dates from October 3, 1932. In September
1941, Coalinga Junior College became an independent
unit under the direction of the Governing Board of the
Coalinga Union High School District. Construction of a new
campus on Cherry Lane near the northern limit of the City of
Coalinga was begun on October 3, 1955, and the buildings
were occupied on September 13, 1956.
In November of 1961, the voters of Coalinga Union High
School District approved the formation of a separate junior
college district, and in June of 1962, the voters of Lemoore
High School District voted to annex to the college district, as
did voters of Riverdale and Tranquillity High School Districts
in December of 1962. Effective July 1, 1969, the official
name of the college was changed to West Hills College in
keeping with the nature of the expanded district.
H I S TO R Y
Frank Gornick, Chancellor West Hills Community College District
1
VISUAL IDENTITY STANDARDSA GUIDE TO
H I S TO R Y 2
HISTORY OF THE DISTRICT
West Hills Community College District has served the educational needs of the San Joaquin Valley’s west side for over eight decades. We
encompass a 3,464 square mile region that includes portions of five surrounding counties: Fresno, Kings, Madera, Monterey and San Benito.
Since our establishment in 1932, we have had many renditions of our brand identity. The progression of the logos below represent our rich
history in the surrounding areas that we serve, and continues to show our ability to move our vision forward and continually adapt to the
needs of our community.
Original logo used from1932-1947
Logo used from1985-1987
Logo used from1947-1949
Logo used from1987-1995
Seal used from1949-1969
Logo used from1995-1999
Original logo used from1969-1985
Logo used from1999-2011
COALINGAEXTENSION
F . S . C .
West HillsCommunityCollege District
3
Don Warkentin, President West Hills College Lemoore
I N T R O D U C T I O N
FROM THE PRESIDENT
MissionWest Hills College Lemoore enriches the lives of our students and the community we serve by being dedicated to quality educational learning opportunities and partnerships. The college provides a positive environment that is committed to student learning and empowering students to achieve their educational goals.
VisionLearning through excellence and
innovation
As West Hills College Lemoore approaches it tenth anniversary as the only full service
community college in Kings County, it is important that we standardize our graphics
and written presentations to our communities. Our new college logo visualizes our
commitment to quality and a clear identity.
In addition, our new graphic standards serve as guidelines on how we present our
vision by ensuring adherence to our theme. We will continue to work to develop or
modify these standards for all our programs from academics, student services, and
athletics. We appreciate your commitment to quality.
Don Warkentin, President
West Hills College Lemoore
4
The Meaning Behind the Logo
The West Hills College Lemoore logo is the most visible and
recognizable element of our identity.
Our logo includes a contemporary version of the Central Valley
landscape that surrounds us. The logo as a whole symbolizes
the great San Joaquin Valley, a geographic area unique to the
world, served by a group of talented professionals dedicated
to teaching and improving the lives of students and the
communities we serve.
Within the icon, lush green fields symbolize life, growth and
perseverance of our communities. The water represents the
California Aqueduct that brought transformation to the region,
as the college experience brings opportunity to students. The
sun signifies strength, while the foothills stand for stability.
Below the icon is an updated typographical treatment of our
name that reflects our commitment to move our vision forward.
LO G O
WEST HILLS COLLEGE LEMOORE LOGO
The West Hills College Lemoore logo is an official symbol, any alteration, distortion, re-creation, translation, or misuse is strictly prohibited. The
logo includes both the icon and the logotype. It must be used on all district digital and/or printed materials. Guidance for the logo usage is
shown in detail within this guide. The logo may not appear in any arrangement not shown within this guide. A number of digital file formats are
available (jpg, pdf, tif, ,eps, ai). Each file format is optimized for a variety of applications, both print and on-screen communications. Do not re-
create the logo under any circumstances. Specific Pantone colors are also referenced in this guide.
LOGOTYPE
ICON
5LO G O
WEST HILLS COLLEGE LEMOORE LOGO
In 1962, voters in Lemoore and Avenal voted to become part
of the West Hills Community College District. Riverdale and
Tranquillity joined the district in 1963. Coalinga College began
offering classes in Lemoore in 1964. In 1971, the pre-release
program was developed to serve sailors at Naval Air Station
Lemoore. In 1979, the district purchased land for Kings County
Center and construction began in 1981. Construction began on
the current West Hills College Lemoore campus in 2001 after
the land was donated by the Pedersen and Semas families. The
doors to the Lemoore campus on College Avenue and Bush
Street opened in 2002. The district serves more than 6,000
students each semester.
There are three versions of our logo, the Primary Logo
(stacked), the Secondary Logo (horizontal) and the Alternate
Logo (horizontal). Either version is acceptable. The space
requirements of a project will determine the appropriate
version.
The Primary Logo works best when it can be centered and
floated with a generous amount of margin space, such as on
the cover of a formal communication.
The Secondary and Alternate Logos work well in tight
horizontal spaces, such as in online banners and other projects
with limited depth.
PRIMARY LOGO(Stacked Version)
SECONDARY LOGO(Horizontal Version)
ALTERNATE LOGO(Horizontal Version)
6S LO G A N
Slogan
Once you go here, you can go anywhere™
This is the slogan for West Hills College Lemoore and the text should
always be used consistently:
• Trademark: include the trademark ™ symbol when using the slogan.
• Capitalization: Only the word “Once” should be capitalized.
• Punctuation: there should be a comma after “here,”
and no period after “anywhere”.
• Line Break: “Once you go here,” should be on one line, and “you can
go anywhere” should be on a second line.
When using the logo/slogan block, pay attention to the locked-up
relation of the two elements. Do not separate them into any other
configuration. Use the files that are provided.
There is a horizontal version and a vertical version of the logo/slogan
block, to use as space permits.
There is a standard color version suitable for a white background and
approved neutral backgrounds, and a reverse version suitable for
primary and secondary palette backgrounds, as well as for approved
photo backgrounds.
COLLEGE SLOGAN
LOGO/SLOGAN BLOCK(Horizontal Version)
LOGO/SLOGAN BLOCK(Horizontal Reverse Version)
LOGO/SLOGAN BLOCK(Vertical Version)
LOGO/SLOGAN BLOCK(Vertical Reverse Version)
7S LO G A N
The slogan may be used alone as a graphic element or headline,
to complement photography or other backgrounds. When
using the slogan as a graphic element or headline, pay attention
to the clear space area around it. The only permitted use on
photography is when there is an ample amount of copy space in
the photo .
When there is not an ample amount of copy space, the logo/
slogan block or the slogan alone must be placed on a solid
primary or secondary color background.
There is a standard color version suitable for a white
background, approved neutral backgrounds and approved
photos with ample copy space.
There is a standard reverse version approved for primary and
secondary palette backgrounds, as well as approved photos
with ample copy space.
SLOGAN USAGE
SLOGAN (Placed as headline on photo with approved ample copy space area)
LOGO/SLOGAN BLOCK(Placed on photo with approved
ample copy space area)
LOGO/SLOGAN BLOCK(Placed on a solid primary color
background when photo has no ample copy space area)
8
The legibility and distinction of our college logo is very
important. To ensure that the logo is highly visible, always
separate it from its surroundings.
The area of isolation, or clear space, surrounding the logo
should equal the height of the “W” in “WEST HILLS”
Do not allow any other graphic element to penetrate this
area of isolation.
LO G O
AREA OF ISOLATION
9
APPROVED COLLEGE CO-BRANDED LOGO
LO G O
The West Hills College Lemoore logo may include a specific
department descriptor if the department is a College wide
Logos with department descriptors must be provided by
the Marketing Department. Adding a department descriptor
independently is not permitted.
Logos with co-branding must also be provided by the
Marketing Department. Adding any other logo to use as a
co-branded set is not permitted.
DEPARTMENT/PROGRAM LOGOS
DISABLED STUDENTS PROGRAM & SERVICES
APPROVED COLLEGE LOGO WITH DEPARTMENT DESCRIPTOR
10LO G O
There is a minimum size for reproducing the
West Hills College Lemoore logos. This ensures
that our logo remains legible in every usage.
Never reproduce the logo smaller than the
minimum size.
These minimum sizes apply to all College logos,
both for print and digital usage.
The minimum size requirements are different
for the full color logo and the spot-color logo.
The spot-color logo contains less detail, so the
minimum size is slightly smaller than the full
color logo.
MINIMUM SIZE
1.25” 1”
2” 1.5”
3” 2”
Full Color Spot-Color
11LO G O
The logo shown is the Primary full-color logo.
Always use the full-color version of the logo unless
printing requirement restrict using full color.
The full-color logo may only be used on either a white background or on the colors specified in the neutral palette section (see page 18).
FULL-COLOR LOGO USAGE
Neutral Cream Background Neutral Green Background Neutral Blue Background
White Background
LO G O
Frank Gornick, Chancellor West Hills Community College District
12
FULL COLOR REVERSE LOGO USAGE
The logo shown is the Primary full-color
reverse logo.
Use the full-color reverse version of the logo
when placing on an approved darker color
background.
The full-color reverse logo may only be used on the colors on this page and a black background.
Pantone 873 BackgroundPantone 2757 Background
Pantone 2767 Background Pantone 369 Background Pantone 2995 Background
13LO G O
When printing is restricted to using only two spot
colors, use the black logo on the approved neutral
pallete backgrounds shown here.
When printing is restricted to using only one spot
color, use the reverse white logo on the approved
primary pallete backgrounds shown here.
ONE COLOR LOGO USAGE
Black logo on neutral cream White reverse logo on 873Black logo on neutral green White reverse logo on 2757
Black logo on neutral blue White reverse logo on 369Black logo on gray (20% black) White reverse logo on 2995
14LO G O
The examples shown represent incorrect usage of the West Hills College Lemoore logo.
INCORRECT LOGO USAGE
Do not use part of the logo,such as “West Hills College”
without “Lemoore”.
Do not use a different typeface in the logo.
Do not use theWest Hills Community College District
logotype without the icon.
Do not use a different color for any part of the logotype or icon.
Do not angle or rotate the logo.
Do not compress, stretch, or distort the logo in any way.
WEST HILLSCOLLEGE
L E M O O R E
15LO G O
INCORRECT BACKGROUND USAGE
The examples shown represent incorrect usage of the West Hills College Lemoore logo on different backgrounds.
Do not use any color that is notand approved background color.
Do not use any version of the logoon top of a patterned background.
Do not use the white logo reversed outof neutral palette colors.
Do not use any version of the logoon top of a photograph without
ample clear space.
16C O LO R PA L E T T E
Accurate color reproduction is crucial to the perception of
the West Hills College Lemoore brand. These are standards
for reproducing colors so they will always look consistent, no
matter where they appear.
The color chart indicates the colors by their Pantone Matching
System (PMS) number along with a corresponding formula for
electronic reproduction (RGB).
These colors should be employed throughout our
communications and are equivalent to the PANTONE numbers
listed in the table below.
Four-Color Process (also known as full-color printing):
Refer to the CMYK values shown.
Spot Color: Refer to the Pantone numbers shown.
Desktop Publishing (such as Microsoft Word or Microsoft
Powerpoint): Refer to the RGB values shown.
Website/online: Refer to the RGB or Hexadecimal values
shown.
The PANTONE and CMYK values provided can be used on both
coated and uncoated paper when printing. Although variations
in color will occur, these values match the brand colors as
closely as possible. For applications in color systems not
included here, use the PANTONE values for color matching.
PRIMARY COLOR PALETTE
Pantone 2757
CMYK100/82/8/32
RGB0/38/100
Hexadecimal#002664
Pantone 873
CMYK0/20/48/42
RGB149/119/77
Hexadecimal#95774d
Pantone 369
CMYK67/0/98/5
RGB85/165/28
Hexadecimal#55a51c
Always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.
Pantone 2995
CMYK87/1/0/0
RGB0/168/225
Hexadecimal#00a8e1
17C O LO R PA L E T T E
SECONDARY COLOR PALETTE
The secondary colors for West Hills College Lemoore are
designed to complement the primary colors.
Like the primary colors, the colors in the Secondary
Palette express the solidity and strength associated
with the West Hills College Lemoore logo. The colors
are bold and modern, making these hues ideal for
communicating our focus on engaging, encouraging,
enriching and empowering the students we serve.
Remember that these secondary colors are subordinate
to the primary colors. They should play a supporting
role in their usage, complementing but never
overpowering the primary colors.
Pantone 5425
CMYK44/15/7/22
RGB126/153/170
Hexadecimal#7e99aa
Pantone 7530
CMYK10/18/25/29
RGB171/156/143
Hexadecimal#ab9c8f
Pantone 5285
CMYK48/39/5/14
RGB122/130/170
Hexadecimal#7a82aa
Pantone 577
CMYK33/1/49/4
RGB168/204/150
Hexadecimal#a8cc96
Always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.
18C O LO R PA L E T T E
Neutral colors provide a visual stage for other colors
and graphic elements. As the name implies, they should
recede, allowing other visual elements to dominate.
Neutral colors are ideal as backgrounds behind other
visual elements such as the West Hills College Lemoore
Primary Color logo, photography, graphics and
typography.
NEUTRAL COLOR PALETTE
Neutral CreamFor use when printing on coated or uncoated paper
CMYK0/0/10/0
RGB255/253/233
Hexadecimal#fffde9
Neutral GreenFor use when printing on coated or uncoated paper
CMYK6/0/10/2
RGB232/240/226
Hexadecimal#e8f0e2
Neutral BlueFor use when printing on coated or uncoated paper
CMYK9/2/2/1
RGB225/235/240
Hexadecimal#e1ebf0
Neutral GrayFor use when printing on coated or uncoated paper
CMYK6/1/1/10
RGB214/222/226
Hexadecimal#d6dee2
Always reproduce colors using the formulas specified in this guide. Do not use the standard software translation values when converting PMS colors to CMYK or RGB.
19T Y P O G R A P H Y
West Hills College Lemoore has standards for typography to ensure brand consistency
across all mediums. Typography is one of the most important design elements. It is used
to differentiate sections of information as headlines, text or captions.
The primary sans serif font for West Hills College Lemoore is Myriad. It is available in ten
style/weights. Arial is acceptable as a substitute font.
As a general rule, Myriad Bold or Black is used for headlines, subheads, and highlighted
text; Myriad Regular is used for body text; and Myriad Italic is
used for captions.
It is the organic structure of Myriad that gives the typeface its friendly look.
Myriad offers great legibility when used in either large or small sizes.
Myriad is an Adobe font in the OpenType® format for use on both Windows
and Macintosh based computers.
Logotype Font
The West Hills College Lemoore logotype font is Highland Gothic Regular.
Highland Gothic is reserved for the logotype only, and should not be used in any
body copy or as a general typeface in any communications.
Highland Gothic RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?
PRIMARY FONT USAGE
Primary Font
Myriad LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad Semibold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?Myriad Black ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?
20
The secondary font for West Hills College Lemoore is
Garamond. It is a serif font, and is available in six style/
weights.
The Secondary font should be used only when the West Hills
College Lemoore primary font is not available, or when a
serif font is preferred.
Garamond is a versatile, legible font used throughout the
world and is standard on most computers.
T Y P O G R A P H Y
SECONDARY FONT USAGE
Secondary Font
Garamond RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?
Garamond ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?
Garamond SemiboldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?
Garamond Semibold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?
Garamond BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?
Garamond Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890#$%&?
21C O M M U N I C AT I O N
Every communication from West Hills College Lemoore is
part of our identity, including e-mail correspondence.
An e-mail signature acts as a business card and lets
the recipient know that the e-mail is an authorized
correspondence from WHCL personnel. Therefore it is
important to follow the e-mail signature guidelines for all
external e-mails.
Follow the signature configuration shown here. Do not
customize or personalize an e-mail signature. Do not use
an electronic version of a business card in place of this
e-mail signature. E-mails must be on a white background,
do not use any personalized backgrounds. Make sure
text is dark and tall enough to be legible, this is usually
between 12pt and 14pt font.
E-MAIL SIGNATURE
Full NameTitleDepartmentAddress line 1Address line 2E-mail addressT 123-456-7890F 123-456-7890
22
To ensure that all materials have a unified look, a
standard Logo/Slogan/ Address block is available for all
communications.
There is a horizontal, and a vertical configuration available
in both standard coloring for placing on a neutral palette
background, and a reverse white option for placing on a
Primary or Secondary Palette background.
Follow the logo/slogan/address block configuration shown
here. Do not customize in any other variation.
C O M M U N I C AT I O N
LOGO SLOGAN ADDRESS BLOCK
Logo/Slogan/Address Block - Color - Horizontal version
Logo/Slogan/Address Block - Reverse - Horizontal version
Logo/Slogan/Address Block - Color - Vertical version Logo/Slogan/Address Block - Reverse - Vertical version
23C O M M U N I C AT I O N
STATIONERY
The paper stock for all stationery items is:
Neenah, Classic Crest, Avon Brilliant White, smooth, 24 lb. text.
BUSINESS CARDS
The paper stock for all business cards is:
Neenah, Classic Crest, Avon Brilliant White, smooth, 110 lb. cover.
COLLATERAL MATERIALS
The paper stock for general flyers and copies is:
Xerox, Business 4200, white, 20 lb., 24 lb. and 60 lb cover.
The paper stock for posters is:
Xerox, 11x17, Business 4200, white, 24 lb. or Multipurpose 90 lb.
The paper stock for Athletic letterhead and envelopes is:
Mohawk Via, Light Blue Fiber, Smooth, 24 lb.
The paper stock for in-house printed brochures & programs is:
Xerox, Expressions Elite, White, 24 lb. or 32 lb.
PAPER STOCK
24C O M M U N I C AT I O N
The West Hills College Lemoore stationery system is designed to unify all
correspondence under a consistent graphic identity.
All stationery items, including letterhead, business cards, envelopes and
note cards, will be supplied by West Hills College Lemoore Marketing
Department and may be ordered for each district entity. Do not attempt
to re-create any item in the stationery system.
All paper stock specifications may be found in the Paper Stock section.
PRINTED STATIONERY SYSTEM
555 College Ave.Lemoore, CA 93245
www.westhillscollege.comTeresa Quilici
Academic Advisor
(559) 925-3000
(559) 925-3000
(559) 123-4567
555 College AvenueLemoore, CA 93245
WHCL Mission West Hills College Lemoore enriches the lives of our students and
the community we serve by being dedicated to quality educational learning opportunities and partnerships. The college provides a positive environment that is committed to student learning and
empowering students to achieve their educational goals.
Front
Back
Business Card
Stationery Letterhead
Stationery Envelope
25C O M M U N I C AT I O N
MICROSOFT WORD TEMPLATE
An electronic user template of the West Hills College
Lemoore letterhead has been created in Microsoft® Word.
This template may be used to send online correspondence
on district letterhead or may be used for agendas, minutes
and/or basic campus announcements.
Electronic Microsoft Word Template
January 1, 2011
First Name Last NameAddress line 1Address line 2
Salutation:
Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.
Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.
Sincerely,
John Smith
26C O M M U N I C AT I O N
An electronic user template has been created in PowerPoint®. Use
this template to easily create PowerPoint presentations. As with
any large-format medium, the fewer words, the more effective
the message. Follow the layout style shown, and create the
presentation using clean, uncluttered pages.
POWERPOINT TEMPLATE
Title Page / Section Divider Page Body Copy Page
27A P P E N D I X
LOGO FILE FORMATS
A number of digital file formats (jpg, pdf, tif, ,eps, ai) are available of the West Hill Community College District logo. Each file
format is optimized for a variety of applications. Please use the following reference for choosing the proper file format for
specific applications
.jpg files are low-resolution images, and are commonly used for the web and for documents that do not require a high-
resolution image. They can be used in PowerPoint presentations, Word docs, and all internal communication materials.
.tiff files are high-resolution images used in print publications, and can be placed in most document types that require a high-
resolution image. They can be used in corporate marketing collateral, stationery and all communication materials requiring the
highest resolution for printing.
.eps files are high-resolution vector files, used for signs, banners, large displays and any use requiring a graphic needing to
enlarge indefinitely.
.pdf files can be used accross all platforms (Mac, Windows, Linux, etc.) and can be used to publish electronic documents,
ebooks, etc.
.ai files are the native vector graphics file created in Adobe Illustrator.
West Hills College Lemoore staff, faculty and students can access these in the portal under the WHCCD Marketing team site. If
you are a vendor and need a logo, please contact the marketing department for access.
28A P P E N D I X
LOGO USAGE
Secondary Full Color LogoWHCLemoore_secondarylogo_color
Secondary Spot Color LogoWHCLemoore_secondarylogo_spot-color
Secondary Black LogoWHCLemoore_secondarylogo_black
Secondary Reverse LogoWHCLemoore_secondarylogo_reverse
Primary Full Color LogoWHCLemoore_primarylogo_color
College Athletic Full Color LogoWHCLemoore_collegeathletic_color
Primary Spot Color LogoWHCLemoore_primarylogo_spot-color
College Athletic Spot Color LogoWHCLemoore_collegeathletic_spot-color
Primary Black LogoWHCLemoore_primarylogo_black
Primary Reverse LogoWHCLemoore_primarylogo_color_reverse
College Athletic Reverse LogoWHCLemoore_collegeathletic_reverse
Note: Follow these same general rules for the Alternate Logo and any Co-branded Logo (not shown).
For high resolution full color printing: coporate collateral, brochures, flyers, banners, signs, etc.
When separated spot colors are necessary:silk-screen t-shirts, embroidery, promotional products, etc.
For printing with black ink or Pantone 286: embroidery, foil stamping, silkscreening, forms, signs, etc.
For use on solid dark colored backgrounds: embroidery, foil stamping, silkscreening, forms, signs, etc.
29
Marketing Approvals – External and internal documents, including flyers, posters, brochures, banners, etc., for college-
wide announcements, community events, student events, and special events require marketing involvement and
approval. Please make sure to include marketing staff in your planning meetings well in advance (at least a month) to
ensure ample time to develop materials.
Internal materials that include simple flyers or announcements to students or staff, that do not require photos or creative
design, do not need to be approved by marketing. The branded “Microsoft Word template” provided by marketing must
be used for this type of flyer or announcement.
Marketing Requests – The marketing request form can be found in the portal under the Marketing team site. This form
will allow you to select what type of marketing efforts you would like the marketing department to produce for your
announcement or event.
Approved Vendors – All vendors must work directly with the marketing department to ensure they are using the
appropriate graphics and that all artwork is approved before finalizing projects. Make sure your vendors communicate
with marketing before starting a project to ensure they are using the right logo and graphics and eliminate having to
redesign materials and increase production costs and time.
Promotional Materials – All designs for promotional materials must be approved by marketing.
Graphic Design – All design requests are handled by the district’s marketing department. The person submitting the
request may indicate that they would like one of our external designers to create materials but all communication with
graphic designers is handled by the marketing department.
A P P E N D I X
MARKETING PROCEDURES