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History of Creativity
Art Science Technology
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Class Website
http://mfg201.groups.et.byu.net/
or Google Brent Strong
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Dr. Strong
Married for 46 years
8 children
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Dr. Strong
PhD in Chemistryat BYU since 1986 (previously in industry)
Teaches:plastics and composites
entrepreneurshipcivilization and creativity
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Why Manufacturing 201?
Integrators
Science
Humanities
Business &Politics
Manufacturing
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Why Manufacturing Technology?
Manufacturing is about dynamic problem solving . . .
We need more students in manufacturing.
that requires creativity.
Come and talk with me about the major.
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Purposes of the Class
Meet the Civilization Requirement.
Increase Personal Creativity.
Enrich your Life.
Be Well Educated.
Grow Spiritually.
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How do we progress in learning?
Wisdom
Knowledge
Facts
Information
Under-standing
Comprehension, Relationships
Correctness, Value-BasedDecisions, Insight
Real world application,Creativity, Synthesis
REAL WORLD
SCHOOL
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“The most important thing you learn in school is how to learn.”
Brent Strong (and many others)
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Class Requirements
3 ExamsIdentification questions (information)
Matching (knowledge)
Multiple Choice (knowledge)
Essay (understanding)
Take home (understanding and wisdom)
10 QuizzesTest your reading
Creative Project
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Civilization and Creativity
Civilization is a value judgment on human creativity. Where we think human creativity is noteworthy we call it “civilization”.
• Chauncy C. Riddle, Think Independently, 2009, p.81.
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Creativity
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• “About 50 years ago I went to visit a friend who was a commercial artist specializing in watercolors. It was fascinating to me. I decided to try it. I was not very successful. Then I heard of an art teacher who was coming to town. I took four lessons from him, which equipped me with greatly improved skills and understanding about art.”
Creativity Thoughts –Richard C. Scott
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Creativity Thoughts –Richard C. Scott
• “Creating art opened my eyes to the beauty around me. There is so much in the world to see if you look with an inquisitive mind. I’ve found that when you’re doing something like painting, a creative part of your brain opens; you gain insight and perspective about many things. For me, painting clears my mind. I think we discover we’re capable of things we’ve never dreamed of. Write a poem, paint a picture – try to do something you’ve never done before.”
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What is Creativity?
A way of thinkingand doing (innovation)
that brings unexpected, original, and valuable ideas to fruition.
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The VINE of Creativity*
Valuable It is perceived as having worth and genuinely contributing to society.
Intentional It is the result of a deliberate effort. Can’t be from stumbling blindly.
Novel It is new or has at least some element of originality.Excellent Significant effort expended to make it the best it can be. Well executed.
*Creativity comes from the Latin creatus, literally "to have grown."
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Creativity
The best way to have a good idea is to have lots of them.Linus Pauling (two-time Nobel prize winner)
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30 Second Assignment
List as many uses as you can for a paper cup.
Take out a pencil/pen and a piece of paper
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Fluency and Flexibility
FluencyIdeas based on the
original concept or application.
Ideas generated by
logic.
FlexibilityIdeas not based on the
original concept or application.
Ideas identified by
analogy.
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Two Parts of the Brain
Right side
Left sidelogicalsequentialrationalanalyticalobjectivelooks at parts
randomintuitiveholisticsynthesizingsubjectivelooks at wholes
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Jill Bolte Taylor(Neuro-scientist at Harvard)
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Two Parts of the Brain
Right side
Left side
parallel processor
focuses on the present moment
receives sensory data
serial processor
focuses on the past and future
organizes sensory data
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Two Minds
The intuitive mind [right side] is a sacred gift and the rational mind [left side] is a faithful servant. We have created a society that honors the servant [rational] and has forgotten the gift [intuitive]. —Albert Einstein
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Flexibility and Fluency
Fluency
Flex
ibili
ty
Linear Creativity
Lateral Creativitybreadth innovation uniqueness analogiesout-of-the-box non-logic
focus depth skillshard work experiencegrowthexpansion
logic/knowledge
intuition/imagination
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How Memory Works
Information is gathered.
Right side
Left side
Information is placed in zones (files).
12
Logical links are automatically created (index).
3 4New ideas are generated by making new connections
between files.
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Types of Creativity
small c(personal) creativity
new and useful only to or primarily to the individual creator
Big C(recognized) creativity
valuable to a group as a whole
May transform society.
Fox, Jon Michael and Ronni Lea Fox, Exploring the Nature of Creativity, Kendall/Hunt, 2000, p.14.
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Little c and Big C Creativity
Writing about a creative person or achievement is not the same as being creative.
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Little c and Big C Creativity
To do Big C creativity you must let your personal creativity be obvious, and it must be valued by experts.
This usually involves a creative idea followed by creative execution (tech-nique and presentation)Example:
Alarm clock that works! To turn the alarm off, you have to get up and step on the carpet.
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A Big C Student Project Ancient and Modern Toilets
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Secrets of Big C Creativity
Hard work is important in Big C Creativity
Skills, practice, understanding of the details
Inspiration is important in Big C Creativity
The creative idea
“Grandpa, Why can’t
I see the picture
right now?”
1947
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Doing Big Creativity
But there is still something else . . .
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Creativity and Cooking
Creativity is like cooking a great meal.
The first essentials are the basic ingredients (such as the meat and the potatoes), which must be of the finest quality. This is the depth, and for creativity it is the experience and study within the domain.
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Creativity is like cooking a great meal.
The second important part involves the spices. These lift the taste to new areas. These are like the lateral thoughts and creative thinking skills. They excite the mind to new things.
Creativity and Cooking
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Finally, the chef must have passion for the meal. This is not easily explained but is clearly understood when it is present. It is the presentation, the choices, the verve when everything is put together. In creativity, it is the desire, persistence, and implementation.
Creativity and Cooking
Goleman, Daniel, et al, The Creative Spirit (New York: Plume,) 1992, p.29-30.
Creativity is like cooking a great meal.
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Chef Craig Strong
One of the top 65 hotel chefs in the world
Food and Beverage Magazine
Montage HotelLaguna Beach, CA
What is needed beyond hard work and inspiration:
Passion • Verve • Heart • Soul
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You Can Do Big C Creativity
Begin now to get the inspiration.
Examine your own creative desires.
Brainstorm with friends and family.
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You Can Do Big C Creativity
Put in the time for hard work to be done.
Skills can be developed or improved.
Be courageous.
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You Can Do Big C Creativity
Mental attitude (compliance versus fulfillment)
Put your heart into the project.
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Photographer and Creativity
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Everyday Creativity
Creativity is:
A moment when we look at the ordinary and see the extraordinary.
Learn to use your right and left brain.
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Everyday Creativity
Change perspective.
Remember there is more than one right answer.
Reframe problems into opportunities.
Don’t be afraid to make mistakes.
Break the patterns.
Do this with your right brain:
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Everyday Creativity
Train your technique.Put yourself in the place of most potential.Be patient.
Be ready.
Really care.
Do this with your left brain:
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Thank YouWork now on your creativity
project!
Don’t just THINK about it!