![Page 1: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and](https://reader033.vdocuments.us/reader033/viewer/2022052014/602b794b85ad7405dd3726a8/html5/thumbnails/1.jpg)
Why Aerial Advertising?
• Highest recall and memorability recorded across surveys, when compared to other mediumsHigh Impact
• Lower CPMs than other platforms
• Delivers messages to large target groups within competitive budgets
• Reaches 3 – 4 million eyeballs per hour in an urban metro
• Can be towed to any event or geographicallocation (urban or rural) in the country
Cost Effective
Massive Reach
Flexible
![Page 3: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and](https://reader033.vdocuments.us/reader033/viewer/2022052014/602b794b85ad7405dd3726a8/html5/thumbnails/3.jpg)
![Page 4: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and](https://reader033.vdocuments.us/reader033/viewer/2022052014/602b794b85ad7405dd3726a8/html5/thumbnails/4.jpg)
Past Users
![Page 5: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and](https://reader033.vdocuments.us/reader033/viewer/2022052014/602b794b85ad7405dd3726a8/html5/thumbnails/5.jpg)
Execution Details
![Page 6: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and](https://reader033.vdocuments.us/reader033/viewer/2022052014/602b794b85ad7405dd3726a8/html5/thumbnails/6.jpg)
![Page 7: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and](https://reader033.vdocuments.us/reader033/viewer/2022052014/602b794b85ad7405dd3726a8/html5/thumbnails/7.jpg)
![Page 9: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and](https://reader033.vdocuments.us/reader033/viewer/2022052014/602b794b85ad7405dd3726a8/html5/thumbnails/9.jpg)
Target Areas
• Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc
• Urban Cities, Metros and Rural Areas
• Rush hour Traffic
• Political Rallies
• Brand Launches
• Special Events such as Concerts, Music Festivals, MovieLaunches
• Indian Festivals and Melas
• National Holiday Celebrations
• Crowded Beaches and Coastal Areas for e.g. – Goa New Years
• Grand store / Mall openings
• Conventions and ExhibitionsWatch Tata Photon Plus campaign video
![Page 10: High Impact Cost Effective Massive Reach · TargetAreas •Sporting Events - IPL , International cricket matches , Indian Grand Prix F1,Golf Coursesetc •Urban Cities, Metros and](https://reader033.vdocuments.us/reader033/viewer/2022052014/602b794b85ad7405dd3726a8/html5/thumbnails/10.jpg)
MINI CASE STUDYClient: Jewellery Brand
Venue: India vs Australia ODI, MohaliEXCEPTIONAL RESPONSE
International TV coverage to millions worldwide
Trended on social media all day