Here’s to the crazy ones. The misfits. The Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs rebels. The troublemakers. The round pegs in the square holes. The ones who see in the square holes. The ones who see things differently… you can praise them, things differently… you can praise them, disagree with them, quote them, disbelieve disagree with them, quote them, disbelieve them, glorify or vilify them. But you can’t them, glorify or vilify them. But you can’t ignore them. Because they change things. ignore them. Because they change things. They invent. They imagine. They heal. They They invent. They imagine. They heal. They explore. They create. They inspire. They explore. They create. They inspire. They push the human race forward. While some push the human race forward. While some see them as the crazy ones, we see genius. see them as the crazy ones, we see genius. Because, the people, who are crazy enough Because, the people, who are crazy enough to think they can change the world, are the to think they can change the world, are the ones who do.ones who do.
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Learning outcomes
By the end of this session you should understand at the threshold level
Meaning and scope of intrapreneurship
Characteristics of intrapreneurs Enablers and barriers to
intrapreneurship
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Other terms
Corporate entrepreneurship Corporate venturing Intrapreneuring Internal corporate
entrepreneurship Internal entrepreneurship Employee entrepreneurship
(Global Entrepreneurship Monitor)
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What is Intrapreneurship?
Intrapreneurship is Entrepreneurship practiced by people within established organisations
Definitions
EntrepreneurshipEntrepreneurship
Spotting and developing an opportunity to Spotting and developing an opportunity to create value through innovation, create value through innovation,
disregarding the resources currently disregarding the resources currently controlledcontrolled
Churchill, 1992Churchill, 1992
Pursuit of opportunity beyond the Pursuit of opportunity beyond the resources currently controlledresources currently controlled
Stevenson, 2000Stevenson, 20006
DefinitionsDefinitions
IntrapreneurshipIntrapreneurship
Spotting and developing an opportunity Spotting and developing an opportunity from from within an organisationwithin an organisation to create value to create value through innovation disregarding the through innovation disregarding the
resources currently controlled resources currently controlled Churchill, 1992Churchill, 1992
Pursuit of opportunity Pursuit of opportunity from within an from within an organisation organisation beyond the resources beyond the resources
currently controlledcurrently controlledStevenson, 2000Stevenson, 2000
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Who is an intrapreneur ?
A person within a large corporation... Takes direct personal responsibility
for turning an idea into a 1. Profitable 2. Finished product Through 1. Assertive risk taking and 2. Innovation
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Corporate Entrepreneurship Increasing research over the last 25 years
Renewed interest recently due to increased competitiveness
Depends on Not just the individualBut also on Organisational support systems Project teams and External environment
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Enablers to intrapreneurship
Appropriate use of rewards Management support Resource availability Organisational structure Risk taking
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10 Commandments of Intrapreneurs Do any job to make your project work, regardless of
your job description Share credit (for success) (for success) wisely It is easier to ask for forgiveness than permission Come to work each day willing to be fired Ask for advice before asking for resources Follow your intuition about people, build a team of the
best Build a quiet coalition for your idea; early publicity early publicity
triggers the corporate immune systemtriggers the corporate immune system Never bet on a race unless your are running in it Be true to your goals, but realistic about ways to
achieve them Honour your sponsors
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History of IntrapreneurshipNorman Macrae1. (The Economist, 1976 )
“dynamic corporations of the future would be trying alternative ways of doing things in competition within themselves".
1. (The Economist, 1982 ) “ the above trend has resulted in confederations of intrapreneurs”.
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Gifford and Elizabeth Pinchot Coined the term Gave credit for their thinking to Macrae. Began a school for intrapreneurs in
Sweden In 1985 published the book,
“Intrapreneuring” based on their research and practical applications.
History of Intrapreneurship
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Difference between Intrapreneur and EntrepreneurThe intrapreneur Acts within the confines of an existing
organisation. Acts first and then informs Challenges the status quo and fights to change
the system from within. Finds a ready source of "free" resources within
the organisation which can be applied to the opportunity being exploited.
Seeks out the organisational slack Innovation tends to be harder within an
organisation
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What retards Intrapreneurship?
High costs of failure and low rewards of success
Inertia caused by established systems that no-one is willing to change
Hierarchy
Further reading:
1. Pinchot ,Gifford and Pinchot, Elizabeth (1985) Intrapreneuring: Why You Don't Have to Leave the Corporation to Become an Entrepreneur, Harper & Row
2. Morris, Michael H , Kuratko, Donald F and Covin, Jeffrey G (2011) Corporate Entrepreneurship & Innovation Cengage learning
3. Wolcott, Robert C and Lippitz, Michael J (2010) Grow from within :Mastering Corporate Entrepreneurship and Innovation, McGraw-hill , New York
4. Paul Burns (2008) Corporate Entrepreneurship: Building an Entrepreneurial Organisation, Palgrave McMillan, Basingstoke 16
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