Download - Healthy Food Compass
HEALTHY FOOD COMPASS
HEALTHY FOOD COMPASSStephan Alber // Wilkins Fernandez // Sara Tabor
WHY DO PEOPLE NOTEAT HEALTHY?
HEALTHY FOOD COMPASS
McDonald’s vs. Whole Foods Market
HEALTHY FOOD COMPASS
HOW DO WE MAKE DECISIONS?
TIME INFORMATION(“BRANDING”)
PRICEACCESS
HEALTHY FOOD COMPASS
The Product:
“FIND INEXPENSIVEHEALTHY FOOD”
HEALTHY FOOD COMPASS
PRICE SCOREDVENUEMAP
HEALTHY FOOD COMPASShealthyfoodcompass.com
CONTRIBUTION FIRST
HEALTHY FOOD COMPASShealthyfoodcompass.com
THE APPLEINDEX
HEALTHY FOOD COMPASShealthyfoodcompass.com
GAMIFICATION MOTIVATIONESTEEM
HEALTHY FOOD COMPASShealthyfoodcompass.com
OPEN DATACROWD-SOURCINGAPIs
HEALTHY FOOD COMPASShealthyfoodcompass.com
The HEALTHY FOOD COMPASSwill help you to ...
1. BE FASTER > TIME 2. GET WHAT YOU NEED > ACCESS 3. FIND SOMETHING NEW > INFORMATION 4. SAVE MONEY > PRICE
HEALTHY FOOD COMPASS
Go To Market Strategy
START SMALL & SIMPLE
HEALTHY FOOD COMPASS
GROW
- Create Partnerships (ex. “Health Bucks”)- Improve Price Index (More Products)
- More Data Sources...
HEALTHY FOOD COMPASS
“WHAT’S YOURBUSINESS MODEL?”
HEALTHY FOOD COMPASS
What We Eventually Build:
GAMIFIED CITIZEN SCIENCE TOOL
HEALTHY FOOD COMPASS
SNAP VENUESIN NYC
CARTODB/MAPBOX
HEALTHY FOOD COMPASS
SNAP VENUESIN BROOKLYN
CARTODB/MAPBOX
HEALTHY FOOD COMPASS
B2B TARGET AUDIENCE
Cities & Their Institutions (ex. Department of Health)
HEALTHY FOOD COMPASS
THE VALUE
New Data Sourcesfor Decision Makingand Problem Solving
HEALTHY FOOD COMPASS
THE POTENTIAL
Use the Technology in Different Fields & Cities
HEALTHY FOOD COMPASS
HEALTHY FOOD COMPASS
TRY THE PROTOTYPE!
healthyfoodcompass.com
Attention: Prototype with Test Data
