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Mobile Healthcare SummitSEPTEMBER 2011
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2 7
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3
frog drives innovation for the connected world.
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20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 4
One global team
Austin
New York
Amsterdam
Milan
Johannesburg
Bangalore
MunichBoston
Shanghai
Chennai
Gurgaon
Seattle
San Francisco
Kiev & Vinnitsa
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One process
DiscoverAnalysis Becomes Insights• Design research• Market and business research• Technology assessment• Opportunity mapping
DesignInsights Become Ideas• User Experience architecture• Sketching and modeling• Ecosystem integration• Visual design• Prototyping and usability• Out-of-the-box-experience
DeliverIdeas Become Products• Detailed design &
documentation• Software architecture &
engineering• Testing & Quality Assurance
DeployProducts Become Reality• Certification• Systems integration• Packaging and marketing
support• Post-launch revisions and
enhancements
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introduction
in the next 20 mins or so...
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frog & healthcare
connected care
connect all participants simplify access to information improve decision-makingmotivate healthier behaviors
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today
3 themes, 10 insights
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theme #1
what we talk aboutwhen we talk about people
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User-Centered Design
patient-centric solutions
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what about you?people are not their diseases
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insight #1
people, not patients.
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20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary. 16
mapping people, context, touch-points
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thinking along the time axis
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insight #2
context & time matter. a lot.
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product-centric innovation
small changes, big impact
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20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary.
Lifescan OneTouch UltraVue
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Lifescan OneTouch UltraVue
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insight #3
small detailsmake a huge di!erence.
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innovation for healthcare professionals
get in the flow
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PatientSafe PatientTouch
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insight #4
where protocol & e"ciency rule it’s all about workflow.
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theme #2
data, software, services
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Correlated
Transformed
Stored
Aggregated
Shared
ProfessionalsDelivering Healthcare...
People in their daily
lives…
Discussed
Aggregated
…view and Interact with health information, which is…
generate data, which is…
Collected
generate data, which is…
Collected
…view and Interact with health information, which is…
from data to information to knowledge
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20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary.
www.weforum.org/issues/rethinking-personal-data
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huge data-sets overlap and intersect,shaping new industries and ecosystems
www.opte.org
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every species gives a little for all the (other) species to thrive
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insight #5
connected continuums:think ecosystem, not silo.
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innovation for emerging markets
low-tech, high impact
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Project Masiluleke
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Project Masiluleke
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insight #6
to increase shared access,innovation is where you find it.
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behavior-centric innovation
social networksas infrastructure
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Temptd
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Temptd
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insight #7
leverage participation & funto increase engagement and enlarge the circle of care.
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open-ended innovation
when design leads R&D
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e-monitors
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e-monitors
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insight #8
create open ecosystems for new value to be shared.
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technology-centric innovation
new opportunities, new rules
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Evidence E!ciency EmpowermentEngagement
Physician
Nurse
Patient
Caregiver
Novartis
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Empowerment Put patients back in control of their health and life by enabling self-care.
Self-tracking progress increases the patient’s awareness by objectifying subjective perceptions and fallible recall of past events.
Community-enabled care is possible thanks to direct connections to caregivers and other patients.
Leveraging motivation and rewarding schemas rather than fear and guilt.
Patient
Novartis
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20/09/11Mobile Healthcare Summit © 2011. confidential & proprietary.
Engagement From emotional lightning rods to protagonists in the patient’s recovery.
Rebalancing the relationship so that the focus of all interactions shifts away from the patient’s medical condition.
The circle of care can be extended also to those people who are not physically close to the patient.
The more caregivers are enabled to properly assist the patient the less Healthcare Professionals need to be involved in minor issues that take time and reduce their e!ciency.
Novartis
Caregiver
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EvidenceBetter decisions and better care because of objective information about the patient’s state and behavior.
By enabling trust, evidence improves the quality of the relationship between physicians and patients.
Reliable and timely data about patient health and behavior patterns.
Increased quality of care and better outcomes with the same limited number of interactions.
Prioritize interventions for those who really need attention.
Novartis
Physician
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E!ciencyProvide the best support possible in the limited time available.
Streamlined communications with physicians and patients.
Streamlined check-up scheduling.
Shared best practices with patients and colleagues.
Prioritize interventions for those who really need attention.
Novartis
Nurse
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Novartis
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insight #9
connect all participants simplify access to information improve decision-makingmotivate “virtuous” behaviors
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theme #3
time is a scarce resource
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Syd Mead
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insight #10
Not just compelling visions of a perfect future,but a present that’s a betaof the future we want to live in.
healthcare needs innovation. now.
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3 themes, 10 insights
a quick recap
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center your solutions around
people, not patientsforget products, think
data, software, servicesforget doing it alone, think
ecosystems, not silos
healthcare needs
innovation. now.
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