Download - Health & Fitness Case Study
The concepts and creatives shown here are the intellectual proprietary of Xebec Communications Pvt. Ltd. and may not be used without prior consent. All concept images shown in the presentation are merely indicative. For final artwork images needs to be bought or photographed.
Gold’s Gym
• Handled the account for over 5 years• From just a few centres in Mumbai it
grew to an all India brand with over 50,000 members
Urbounce
• Created a new positioning
Inspiring and sustaining fitness communities
• Helped them build an entire brand Ecosystem around that
We started when they had about 250-300 members – today they have grown
to over 1000 members
They conduct a Happy Hearts Marathon – - Name given by us.
- Last year 450 registrations for the marathon
-This year, registrations shot up to 850 - Implemented our suggestions like
promotions and leaflet distribution and also social media and Whatsapp marketing
- December and January are slack months for the fitness industry. Enquiries hardly come.- Through the new positioning campaign –
inspiring and sustaining fitness communities walk-ins tripled
- As opposed to 2-3 walk-ins per day during this period last year, the walk-ins increased
to 7-8 per day
Creative Showcase
Urbounce Gym, Pune
Trial Coupon
Communication for Marathon
Internal branding posters for competitions
Internal branding panels
Happy Hearts Marathon posters
Diwali Communication
Annual membership campaign
Communication for Senior citizens’ membership
FB Posts
FB Posts
Certificate for events
Certificate for events
Talwalkars Pune
Reborn campaign
Pirnt ads
Standees
Entrance arch at Gym
Branded T-shirts