humans are NOT designed to:
• sit for long periods of time• stare at screens full of synthetic illumination• host prolonged conversations through text
The Way We Roll…
Why QR Codes?
• Consumers/”The Audience” doesn’t have to type or text!• Engage consumers on-the-go, on THEIR terms• Drive to mobile commerce sites, and digital experiences• Provide quick access to useful (RELEVANT!) information• Costs nothing to produce a QR Code!
Sent from my shiny new iPhone, please excuse typos
QR Codes: DO Believe the hype
Mobile Web &/Vs. Mobile Apps
Mobile Web: • Must have – mobile
searches that land on non-mobile-optimized web pages are the equivalent of bad customer experience…difficult to recover.
Mobile Apps: • Good to have, if:• Utilitarian• Rotate/renew
value frequently – content, offers, coupons…
• In-store navigation, utility, deals…
Out-of-Home (Outdoor/Billboards)
Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.
Key Takeaways• Brevity rules the moment, in terms or
connection + copy + call-to-action• Capitalize on natural, current behavior…be
pragmatic with device capabilities• Offer multiple channels from offline to online
(QR Codes, URLs, SMS)• Relevancy improves immediate conversion,
AND creates WOM (Word-of-Mouth)
