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Havells Announces The Global Launch Of LEDLightings

50 million revenue target for Havells Sylvania

Targets Rs.100 crores revenue from Domestic

Market

New Delhi, 21st December, 2009: Havells India Limited, a leading player

in the Lighting & Fixture segment, electrical and power equipment sector inIndia is entering the Light-emitting-Diodes (LED) Market.

Havells Sylvania (Global Operations) has set a target of 50 millionturnover from LED segment in next two years while Havells India wouldtarget a revenue ofRs.100 crores by 2012 from the domestic market. TheCompany has set-up a lighting R&D centre at its existing plant atNeemrana, Rajasthan for the purpose. The LED product range of companycalled Endura would include spotlights, downlights, commercial Lights andstreet Lights

Mr. Anil Gupta, Joint Managing Director, Havells India Ltd., said, This LED thrust is an endeavor towards expanding our range of energysavings products both in India and globally. While the LED lighting segmentis at a very nascent stage in India, we see ourselves leading the growth ofthis highly potential segment of the lighting industry. He further addedthat the governments focus on the complete electrification of thehouseholds by 2012 would be a big trigger for the lighting industry in India.

LED Lightings consume 80 percent less energy than traditionalsources and is four times more energy efficient than regularincandescent lamps.The longer lifetime and environment friendliness (as

it does not contain Mercury) makes LED a better choice over the traditionallamps. LEDs are ideal for use in applications that are subject to frequent onoff cycling. The solid package of LED can be designed to focus its light whileincandescent and Fluorescent sources require external reflector for thesame.

The company is committed to developing energy savings deviceswhich at present includeCFLs, Lighting, Fans, Motors, Capacitors, Cables

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and Digital Lighting Control Systems. Havells intends to have 80% of itsturnover from the energy savings products by 2012

In continuation of its drive towards developing energy efficient products,Havells has put a Lighting Design Centre & Energy Management Cell atNoida. The centre would advise as to how a unit can reduce its energy billwithout cutting down on light required.

The company had earlier consolidated its global CFL manufacturingcapacities at Neemrana plant and made it the global CFL hub.

About Havells

Havells India Ltd is a billion-dollar-plus organization, and is one of thelargest & India's fastest growing electrical and power distribution equipmentmanufacturer with products ranging from Industrial & Domestic CircuitProtection Switchgear, Cables & Wires, Motors, Fans, Power Capacitors, CFLLamps, Luminaires for Domestic, Commercial & Industrial applications,Modular Switches, & Bathfittings covering the entire gamut of household,commercial and industrial electrical needs.

Havells owns some of the prestigious global brands like Crabtree, Sylvania,Concord, Luminance, Linolite, & SLI Lighting.

With 94 branches / representative offices and over 8000 professionals inover 50 countries across the globe, the group has achieved rapid success inthe past few years. Its 7 state-of-the-art manufacturing plants in Indialocated at Haridwar, Baddi, Noida, Sahibabad, Faridabad, Alwar, Neemrana,and 9 state-of-the-art manufacturing plants located across Europe, LatinAmerica & Africa churn out globally acclaimed products. Havells is a namesynonymous with excellence and expertise in the electrical industry. Its20000 strong global distribution network is prompt to service customers.

The company has acquired a number of International certifications, likeBASEC, CSA, KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING(Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for variousproducts. Today, Havells and its brands have emerged as the preferredchoice of electrical products for discerning individuals and industrialconsumers both in India and abroad.

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For Further Information Contact:

Amit Arora 9811154140Vikas Mahajan 9953619912Mutual PR