Download - Hatschek Pac West slides
“We’re Hands-On Learners”Music Industry Studies @ Pacific
PacWest Band Fest – April 13, 2013Presented by Keith Hatschek,
Jacuqeline Rocarmora & Ryan Valenzuela University of the Pacific
PacWest Presentation - 2013 2
Session PlanWelcome!
Part 1 – the busine$$ of music
BrainQuest – Music Mogul Quiz Show
Music Management Study & Pac Ave Records projects (Jacqueline/Ryan)
Final Exam
Q & A
PacWest Presentation - 2013 3
Music Biz 101
Who earns more? Kelly Clarkson Max Martin (co-writer
of Clarkson’s hit “My Life Would Suck w/out You”)
Who earns more? John Mayer Michael Solomon,
Brick Wall Management (John’s manager)
PacWest Presentation - 2013 4
Get the inside 411…
Top 10 artists generally earn less than: Hit songwriters Powerful artist managers Successful record producers Film composers Top record label executives Leading music publishers
PacWest Presentation - 2013 5
Hatschek’s 50 to 1 Law
For every major artist you see on YouTube, at a concert or on late night TV…
You’ll find a support team of roughly 50 professionals helping them deliver their “product” to their fans
PacWest Presentation - 2013 6
Hands On Managers
Entertainment attorney
Music publisher
Record producer
Music video director
Copyright administrator
Online music retailer
Sound/Lighting tech
Public relations
Tour coordinator
Concert promoter
Recording engineer
PacWest Presentation - 2013 7
BrainQuest – aka Who Wants to Be a Music Mogul?
We need 4 volunteers to participate as a teamAnd one volunteer to be our score keeper
PacWest Presentation - 2013 8
BrainQuest 1
Who owns a hit song?
Is it the…SongwritersRecord companyPublisherRadio station
Students say:
PacWest Presentation - 2013 9
Song Ownership - 1
Who owns a hit song? Songwriters generally own original, copyrighted
musical compositions Record companies own the copyright in the sound
recording Publishers exploit the song and generally earn
50% of the songwriter’s income Radio stations pay a performance license to the
song’s owners via performing rights societies such as ASCAP, SESAC and BMI
PacWest Presentation - 2013 10
BrainQuest 2
Is it legal to burn your own mix CD using other CDs you have purchased?TrueFalse
Students say:
PacWest Presentation - 2013 11
Home Made Mix CDs – 2
Is it legal to burn your own mix CD using other CDs you have bought? If you purchased a CD, then you have the
right to copy it for your own personal use, called the “fair use” doctrine allowed in the Copyright laws of the U.S.
If you grabbed it off a torrent or other unauthorized site, it ain’t legal…
PacWest Presentation - 2013 12
BrainQuest 3
Who likely earns more money, Carrie Underwood or her manager?CarrieHer manager
Students say:
PacWest Presentation - 2013 13
Earnings Power - 3
Who earned more money in 2012, Carrie Underwood or her manager? Managers make 15-20% of the GROSS earnings
of the artist Artist’s generally earn their cut of an album or
concert's NET
Example: $1,000,000 GROSS from arena concert
Manager’s cut is $200,000 (20% of $1,000,000 gross) Underwood’s cut of the NET (earnings after all expenses
are paid out) may be in the $50-100,000 range
PacWest Presentation - 2013 14
BrainQuest 4
Which artist won this year’s Grammy Award for Best Album and is proud of its DIY, Indie business approach which allows them total artistic control and a bigger profit on each CD or download? The Black Keys Mumford & Sons Arcade Fire
Students say:
PacWest Presentation - 2013 15
Small Is Beautiful – Indie Power 4
Mumford & Sons – Babel Before the rise of the Internet, bands relied on
record companies to invest large sums of $ to help record and promote their albums, back tours and get airplay
Today, more and more bands are deciding to keep more control of their business affairs and in so doing, are able to earn significantly higher profits from record sales, tours, merch. (T-shirts, hoodies, stickers, etc.)
Indie is IN! (We study Mumford’s label, Glassnote Records, as part of our Indie Label class)
PacWest Presentation - 2013 16
Music Management Studies
UOP Music Management Studies degrees combine: 4 years of music studies (including performance, theory and
ensembles) Intensive business curriculum Micro-tracks in DIY label ops, recording technology,
performing arts administration and music products Internship opportunities in LA, NY, Nashville and San
Francisco at leading companies
Alumni of program have had high success rate in a very competitive industry!
PacWest Presentation - 2013 17
Other Study Areas
Concert Production
Performing Arts Administration
Music Supervision & Licensing
Artist Management
Live Sound Fundamentals
Music Industry Research
Internships – Concert Production
PacWest Presentation - 2013 18
Clockwise from left: Pavement @ the Bob, Carrie U., Aventura, Stockton Arena
Summer ‘13 Music Biz Camp
PacWest Presentation - 2013 19
Indie Label Class
PacWest Presentation - 2013 20
On sale at concert and on iTunes, Amazon, etc.
PacWest Presentation - 2013 21
Final Exam – True or False
Managers usually earn more than band members. When you hear a song on the radio, the radio station exclusively owns that song. Less than ½ of 1% of major label albums break even.Copying songs from a torrent site is legal.There is no guarantee that a band signed with a major record label will earn more profit than a band on an Indie label.
PacWest Presentation - 2013 22
Final Grade
You passed with flying colors!
PacWest Presentation - 2013 23
Resources
pacific.edu/conservatoryBillboard magazine – the bible of the music biz www.billboard.com and www.billboard.biz Spin, Rolling Stone, Pitchfork Media, MOG Music Blogs, Echoes-Insight for Indie Artists blogs, Music Connection for ideas on new bands, jobs, industry trends and to get the dish
PacWest Presentation - 2013 24
Q & A session
Contact info Keith Hatschek, University of the Pacific
www.pacific.edu/conservatory/mmgtHow To Get a Job in the Music and Recording Industry, available online at Amazon.com