Download - Harnessing the Power of Social Media
“Harnessing the Power of Social Media”
It’s Free…Well, It’s Sort of Free!
1
Scott Freehafer, Ph.D., SPHRAssistant Professor of
BusinessDirector, MBA and
Non-Traditional Programs at
The University of Findlay
ACBSP National Conference June 26, 2011
Session Description2
Facebook, LinkedIn, and YouTube have to potential to change how colleges recruit, interact with, and stay connected with their prospective students, current students, and alumni. Best of all, these resources are free (well, sort of free) and can help move your college forward.
The Social Media Revolution 23
Social Media…Do We Have a Choice?
4
What do you think? Is Social Media a Fad?Is it a “fundamental shift in the way people
communicate?”Can it be a distraction and a waste of time?Can it be a productive use of your time?Does it require Discipline? A Strategy? A
Champion?Can it help you grow your school and connect
with your students, your faculty, your alumni?Is it “one more thing”?
What Types of Social Media Do You Use5
Blogs? Facebook? LinkedIn? My Space? Skype? Twitter? YouTube?
Why Should You Consider Social Media?
6
Social Media can help us build relationships by:Connecting and collaboratingExchanging informationSolving problems Promoting our schools, our faculty,
our studentsStaying in touch with our students
and alumni
Did You Know ACBSP Is On Facebook? 7
The University of Findlay Is On Facebook8
So Is The UF College of Business9
What Can You Do With Facebook?10
Make “Friends” with your students (but be careful?)Make “Friends” with your colleaguesStart a Group for your class, major, club,
department, and college Post Updates on your group’s Wall and the
members’ Walls get updatedProvide InformationPost Photos and VideosCreate and Participate in DiscussionsCreate EventsAdvertise to your network or to a targeted group
Some Things You Might Want to Consider11
Deciding to use Social Media for Business Purposes has to be intentional and regular
Someone needs to be “responsible” for a groupCheck on your school’s Social Media PolicyTo maximize your use of Social Media, you have to add
value to others on a regular basis – discussions, articles, advice, information, and videos
But you can’t flood the people in your network with useless information and noise or they will drop you
What you do has to be relevant to your audience!Good things can go Viral and so can Bad things!United Breaks Guitars – over 10 million hits on YouTube
But Facebook Is Not the Only Game in Town!12
LinkedIn is the Premier Business/Professional Social Networking Platform
LinkedIn has some significant advantages over Facebook including (It Is Called Architecture!) You can create your own LinkedIn profile and Groups You can create up to 30 subgroups under your
LinkedIn Group You can have moderated discussions with your
members You can post links to videos, articles, and websites You can have your own company blog with its own
followers
13
LinkedIn - #1 Site for Professional Networking
14
LinkedIn Profiles – The Modern Resume
15
LinkedIn Groups and Subgroups
16
LinkedIn Tips
Once you have established your profile, work to get it 100% complete.
Join and participate in relevant groups.Build your own personal networks with your
colleagues, professionals, and students (?).Participate in Linked Answers to build your
network and your credibility.Monitor what people are saying about you and
your organization and reply privately to complaints where you may have an opportunity
17
LinkedIn Tips
If you join groups, make sure you manage your membership so you do not get bombarded with emails – same thing with Discussions – Opt out of emails unless you really want them!
Add value to your networks and to the groups you belong to by participating in discussions, posting jobs, links, videos, etc.
If your group grows, get help in managing it – There are three levels of administration – Owner, Manager, Moderator
LinkedIn Tips18
LinkedIn has a Job Board, but it is not as large as the major job board, but by using “Companies”, you can see who is working for an organization that you might be interested in working for.
LinkedIn’s “More” function includes: Companies Answers Direct
Ads Learning Center Reading List Events Company Buzz SlideShare Polls
19
LinkedIn Companies
20
LinkedIn Answers
21
LinkedIn Learning Center
22
LinkedIn Reading List
23
LinkedIn Events
24
SlideShare Presentations
25
LinkedIn Polls
26
LinkedIn Advanced People Search
27
Twitter and Flipboard
28
Managing Social Media
Do a little bit every day!Use Social Media coordination tools like:
Hootsuite - http://hootsuite.com Seesmic - http://seesmic.com/app Tweetdeck - http://www.tweetdeck.com/
29
HootSuite.com
30
Integrating YouTube Video
You can upload videos to YouTube and Google Video and then link those videos to your social media sites through the “Discussions” function in LinkedIn and through the “Wall” in Facebook.
These videos can be about your programs, your students, your faculty, your school or anything else for that matter!
Let’s check a video out!UF College of Business YouTube Video
So, What’s In It For You?31
“It’s not a matter of IF, it’s a matter of WHEN and HOW”
Obviously, you don’t have to engage in Social Media, but will you be shortchanging yourself and your school and actually making things more difficult for you and your school in the future if you don’t embrace Social Media??
Social Media is FREE, but there is a COST – You have to think about the Return on Time Invested (ROTI).
But I believe it is worth the investment.
32
My ACBSP Investment!
In honor of this presentation, I have built a series of ACSBP LinkedIn Groups and I would like you invite you to participate in them and suggest additional groups which would make sense to create.
33
Main ACBSP LinkedIn Group
34
ACBSP Subgroups
ACBSP Region 1 - Northeastern Council ACBSP Region 2 - Eastern Council ACBSP Region 3 - Southeastern CouncilACBSP Region 4 - Great Lakes Council ACBSP Region 5 - Midwestern Council ACBSP Region 6 - Southwestern Council ACBSP Region 7 - Western Council ACBSP Region 8 - International Council ACBSP Region 9 - Latin American Counci
l
35
ACBSP Subgroups
ACBSP Faculty Exchange ACBSP Leadership ExchangeACBSP Student Exchange
What else would you like to see created?
THANK YOU!36
Scott Freehafer, Ph.D., M.Ed., MBA, SPHRDirector of MBA and Non-Traditional Programs
Assistant Professor of BusinessThe University of Findlay302 Old MainFindlay, Ohio 45840419-434-4002
[email protected]://www.linkedin.com/in/scottfreehaferSkype - scott.freehaferOr just Google me!