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HARDWARE TRENDS
Renee DiResta@noUpside
Hardware By The Numbers
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Hardware Is Hard
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Hardware was hard…
…because it was lonely
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HackerspacesFrom Do It Yourself to Do It With Others
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Hacking Hardware Everywhere
106Countries
represented
1531Worldwide
hackerspaces
534Hackerspaces
in the US
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Hacking Hardware Everywhere
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Maker Faires
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Community Growth
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Specialized Accelerators
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The Support Ecosystem
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Hardware was hard…
…because prototyping was difficult
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3D Printers:units sold under $100,000
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Enterprise-quality printers
will cost less than
$2000 by 2016
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MakiBox
$200A6 LT kit
Printrbot
$349Simple kit
Buccaneer
$397on Kickstarter
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End-User Spend on 3DP
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Prototyping: Functional
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Octopart Microcontroller Price Index
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Economies of Scale
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Hardware was hard…
…because China is far
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Increased Access
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OffshoringReshoring
Nearshoring
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China PMI data
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Mexico vs China Wages
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BotsourcingIndustrial robots per 100k employees
Germany
South Korea
United States
Japan
Average
China
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Typical industrial robot
$100kBase price
$200k+Programming cost
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Base price
UR5
$34kUBR-I
$50kBaxter
$25k
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Hardware was hard…
…because investors were scared
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2011 Kickstarter
0.46%of all projects
were hardware
120Hardware projects
on Kickstarter
649Product Design
projects
26kTotal projectson Kickstarter
$2.5MHardware project
dollars raised
2.43%of money raisedon Kickstarter
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2012 Kickstarter
0.58%of all projects
were hardware
239Hardware projects
on Kickstarter
1373Product Design
projects
41.4kTotal projectson Kickstarter
$9.7MHardware project
dollars raised
3.02%of money raisedon Kickstarter
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2013 Kickstarter
1.7%of all projects
were hardware
784Hardware projects
on Kickstarter
2453Product Design
projects
46kTotal projectson Kickstarter
$46.6MHardware project
dollars raised
9.94%of money raisedon Kickstarter
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Early-Stage Venture Capital
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Hardware Companies Raise More
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But follow-ons are tough…
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Today, VCs<3 HW
$442MInto hardware
startups in 2012
$848MIn hardware
Investments in 2013
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Hardware Companies Founded
Designed Products
Connected Devices / IoT
Wearables
Robotics
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Hardware investment by sector
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Acquisitions
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….more acquisitions
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Connected Devices
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Or a toaster
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Or a cow
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M2M vs H2H Data Transfer Patterns
• Orders of magnitude more nodes• Upload-Biased Traffic• Low bandwidth• Low power• Real time
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In 2008, the numberof devices connected
to the internet surpassed the number
of people on earth
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Connect All The Things
20202012
50B8.7B
2013
10B …
2008
>
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People are paying attentionGoogle Trends data for “Internet of Things”
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People are paying $$
$25B
201820132012
$71B$33B …
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Wearables
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Projected Growth of Wearables
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Hardware is still hard…
…but the future is bright
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Software is eating the world…
Hardware gives it teeth