Transcript
Page 1: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Hain-Celestial Group

Personal Care Distributor Brands Category Review

September 8, 2007

( Natural Channel X – Whole Foods )

Page 2: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Total Personal Care ( Select Categories )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

SOAP & BATH PREPARATIONS

20.1%

SKIN CARE38.8%

HAIR PRODUCTS19.0%

ORAL CARE12.8%

DEODORANTS5.2%

COSMETICS & BEAUTY AIDS

4.1%

Segment Dollar GrowthSKIN CARE + 10.3%

SOAP & BATH PREPARATIONS + 9.7%HAIR PRODUCTS + 11.4%

ORAL CARE + 5.2%DEODORANTS + 2.4%

COSMETICS & BEAUTY AIDS + 1.5%

Total Body Care PerformanceDollar Sales : $225.5M + 8.9%

Unit Sales : 35.7M + 3.9%

Page 3: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Total Distributor (Select Brands)

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

Alba Botanica14.3%

Jason 15.8%

Natures Gate13.7%

Toms of Maine13.7%

Kiss My Face13.2%

Avalon Organic12.1%

Dr Bronners10.9%

Desert Essence5.5%

Queen Helene0.9%

HCG 43.1%

Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeJason + 6.2% $15,177,386 1 6,240 3.3%

Alba Botanica + 19.9% $13,691,833 2 5,066 16.7%Natures Gate - 10.4% $13,149,787 3 5,255 -14.0%

Toms of Maine + 0.5% $13,104,194 4 4,623 -4.1%Kiss My Face + 2.9% $12,627,717 5 6,548 1.4%

Avalon Organic + 14.5% $11,652,200 6 4,311 7.2%Dr Bronners + 10.7% $10,416,503 7 2,925 4.2%

Desert Essence + 20.7% $5,311,809 8 2,316 16.0%Queen Helene + 1.2% $841,196 9 527 -3.1%

Total Distributor Brands Performance % of Total PCDollar Sales : $96.0M + 6.0% 42.6%

Unit Sales : 15.7M + 1.6% Category Unit Sales & %Change

Page 4: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Hain-Celestial Group

Distributor Brands Review

Page 5: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Alba Botanica

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

Alba Deodorant2.4%

Alba Hair Care8.3%

Alba Skin Care80.0%

Alba Soap & Bath9.4%

Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeAlba Skin Care + 22.2% $10,951,933 1 3,672 24.2%

Alba Soap & Bath + 26.9% $1,285,758 2 660 12.6%Alba Hair Care + 4.3% $1,129,786 3 522 -7.4%

Alba Deodorant - 9.0% $324,355 4 212 -9.8%

Brand Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $13.7M + 19.9% 6.1%Unit Sales : 1.8M + 20.6%

Page 6: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Avalon

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

Avalon Cosmetics0.0%

Avalon Deodorant3.8%

Avalon Soap & Bath

10.1%

Avalon Skin Care56.8%

Avalon Hair Care29.3%

Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeAvalon Skin Care + 24.1% $6,623,567 1 2,133 18.5%Avalon Hair Care + 4.4% $3,410,924 2 1,208 -1.6%

Avalon Soap & Bath + 12.0% $1,179,944 3 652 -1.4%Avalon Deodorant - 15.2% $437,553 4 318 -3.6%Avalon Cosmetics - 88.7% $213 5 0 -100.0%

Brand Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $11.7M + 14.5% 12.8%Unit Sales : 1.3M + 11.8%

Page 7: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Jason

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

Jason Cosmetics0.7%

Jason Deodorants6.2%

Jason Oral Care21.6%

Jason Soap & Bath

23.1%

Jason Skin Care24.5%

Jason Hair Care24.0%

Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeJason Skin Care - 2.3% $3,711,632 1 1,636 -3.7%Jason Hair Care + 15.3% $3,637,652 2 1,828 17.1%

Jason Soap & Bath + 7.6% $3,499,400 3 1,118 1.5%Jason Oral Care + 11.7% $3,280,358 4 905 2.5%

Jason Deodorants - 5.6% $947,457 5 661 -2.1%Jason Cosmetics - 30.3% $100,888 6 92 -22.6%

Brand Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $15.2M + 6.2% 6.7%Unit Sales : 2.2M + 6.2%

Page 8: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Queen Helene

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

Queen Helene Soap & Bath

0.0%

Footherapy Soap & Bath0.1%

Footherapy Skin Care4.5%

Queen Helene Skin Care

9.0%

Batherapy Soap & Bath

55.1%

Queen Helene Deodorants

31.2%

Brand Dollar Growth Current $ Rank Current TDP TDP % ChangeBatherapy Soap & Bath + 5.0% $463,775 1 237 1.1%

Queen Helene Deodorants - 1.6% $262,859 2 167 -4.6%Queen Helene Skin Care - 11.1% $75,632 3 75 -12.6%

Footherapy Skin Care + 9.7% $37,803 4 46 2.6%Footherapy Soap & Bath - 29.3% $959 5 1 -51.4%

Queen Helene Soap & Bath - 87.7% $169 6 0 -63.3%

Brand Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $0.8M + 1.2% 0.4%Unit Sales : 0.2M - 1.3%

Page 9: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Hain-Celestial Group

Category and Subcategory Review

Page 10: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Deodorant

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

HCG 11.9%

JASON NATURAL

COSMETICS8.1%

TOMS OF MAINE24.2%

KISS MY FACE8.0%

LE CRYSTAL6.9%

NATURES GATE ORGANICS

5.6%

NATURES GATE4.4%

NATURALLY FRESH

BODYCARE4.3%

DEODORANT STONES OF

AMERICA4.1%

AVALON ORGANIC

3.8%

ALL OTHER30.7%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE - 3.5% $2,818,949 1 924 -1.5%

JASON NATURAL COSMETICS - 5.6% $947,457 2 661 -2.1% KISS MY FACE - 0.5% $927,709 3 569 -1.2%

LE CRYSTAL + 20.9% $803,182 4 240 7.9% NATURES GATE ORGANICS + 8.5% $652,233 5 341 1.5%

NATURES GATE + 2.4% $506,968 6 335 -4.8% NATURALLY FRESH BODYCARE + 8.5% $497,269 7 174 7.4%

DEODORANT STONES OF AMERICA - 5.8% $474,881 8 108 -4.7% AVALON ORGANIC - 15.2% $437,553 9 318 -3.6%

ALL OTHER + 9.1%

Category Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $11.6M + 2.4% 5.2%Unit Sales : 2.2M + 0.2%

Page 11: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Deodorant ( Sticks )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

HCG17%

ALL OTHER15.7%

EARTH SCIENCE

5.2%

ALBA BOTANICA

5.3%

KISS MY FACE5.6%

NATURES GATE6.2%

NATURES GATE ORGANICS

10.7%

TOMS OF MAINE39.5%

JASON NATURAL

COSMETICS11.7%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE + 0.1% $2,396,134 1 633 4.6%

JASON NATURAL COSMETICS - 5.8% $711,221 2 459 0.5% NATURES GATE ORGANICS + 8.5% $652,233 3 341 1.5%

NATURES GATE - 1.0% $377,770 4 213 -8.4% KISS MY FACE - 4.3% $340,237 5 259 -0.8%

ALBA BOTANICA - 9.0% $324,355 6 212 -9.8% EARTH SCIENCE + 20.4% $314,594 7 150 5.2%

ALL OTHER + 8.4%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $6.1M + 1.4% 2.7%Unit Sales : 1.2M - 1.7%

Page 12: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Deodorant ( Roll On )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

HCG23.4%

ALL OTHER9.9%

NATURES GATE5.4%

JASON NATURAL

COSMETICS6.6%

HOME HEALTH6.8%

ALVERA14.0%

TOMS OF MAINE16.1%

KISS MY FACE24.5%

AVALON ORGANIC

16.8%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change KISS MY FACE + 1.9% $587,472 1 310 -1.5%

AVALON ORGANIC - 19.7% $403,600 2 292 -8.9% TOMS OF MAINE - 15.9% $386,644 3 244 -4.9%

ALVERA + 8.1% $336,175 4 137 2.9% HOME HEALTH + 5.6% $163,193 5 109 2.4%

JASON NATURAL COSMETICS - 8.5% $158,193 6 135 -9.3% NATURES GATE + 20.2% $129,115 7 122 7.0%

ALL OTHER + 15.5%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $2.4M - 3.5% 1.1%Unit Sales : 0.5M - 5.3%

Page 13: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Hair Care

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

HCG19.2%

ALL OTHER26.0%

NATURES GATE ORGANICS

2.7% NATURCOLOR

3.1%

BURTS BEES3.9%

SHIKAI4.4%

AVALON ORGANIC8.0%

AUBREY ORGANICS

8.1%

JASON NATURAL COSMETICS

8.5%

NATURTINT10.1%

GIOVANNI ORGANIC

COSMETICS11.4%

NATURES GATE11.1%

Alba Botanica 2.7%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change GIOVANNI ORGANIC COSMETICS + 4.1% $4,901,745 1 1,688 -0.3%

NATURES GATE + 9.5% $4,749,984 2 1,432 -9.7% NATURTINT + 16.1% $4,309,696 3 1,066 6.3%

JASON NATURAL COSMETICS + 15.3% $3,637,652 4 1,828 17.1% AUBREY ORGANICS + 7.6% $3,485,817 5 1,552 -4.6% AVALON ORGANIC + 4.4% $3,410,924 6 1,208 -1.6%

SHIKAI + 13.7% $1,894,957 7 981 6.4% BURTS BEES + 91.7% $1,680,275 8 678 88.2%

NATURCOLOR - 1.1% $1,325,818 9 523 -10.1% NATURES GATE ORGANICS - 33.5% $1,170,322 10 705 -22.4%

ALBA BOTANICA + 4.3% $1,129,786 11 522 -7.4%ALL OTHER + 19.6%

Category Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $42.9M + 11.4% 19.0%Unit Sales : 5.6M + 6.2%

Page 14: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Hair Care ( Shampoo )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

HCG22.5%

ALL OTHER32.1%

BURTS BEES5.0%

SHIKAI5.6%

GIOVANNI ORGANIC

COSMETICS9.7%

AUBREY ORGANICS

9.8%

JASON NATURAL

COSMETICS10.9%

NATURES GATE15.3%

AVALON ORGANIC

11.6%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change NATURES GATE + 9.1% $2,835,018 1 753 -12.1%

AVALON ORGANIC + 5.4% $2,152,226 2 635 -1.3% JASON NATURAL COSMETICS + 13.2% $2,023,163 3 856 12.3%

AUBREY ORGANICS + 7.6% $1,815,195 4 809 -6.9% GIOVANNI ORGANIC COSMETICS + 0.2% $1,795,048 5 451 -1.4%

SHIKAI + 10.7% $1,044,187 6 532 3.6% BURTS BEES + 81.7% $926,294 7 367 57.6%

ALL OTHER + 7.4%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $18.5M + 9.7% 8.2%Unit Sales : 2.7M + 4.7%

Page 15: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Hair Care ( Conditioner )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

HCG19.3%

ALL OTHER30.1%

BURTS BEES4.8%

SHIKAI5.4%

JASON NATURAL

COSMETICS8.9%

AVALON ORGANIC

10.4%

AUBREY ORGANICS

10.6%

NATURES GATE15.8%

GIOVANNI ORGANIC

COSMETICS14.0% Brand Dollar Growth Current $ Rank Current TDP TDP % Change

NATURES GATE + 10.0% $1,914,966 1 680 -7.0% GIOVANNI ORGANIC COSMETICS + 4.0% $1,688,545 2 615 -1.9%

AUBREY ORGANICS + 7.6% $1,281,050 3 545 -3.1% AVALON ORGANIC + 2.6% $1,258,697 4 573 -1.9%

JASON NATURAL COSMETICS + 13.7% $1,070,036 5 657 13.2% SHIKAI + 14.4% $655,283 6 296 4.2%

BURTS BEES + 281.4% $578,070 7 234 259.5%ALL OTHER + 15.8%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $12.1M + 14.1% 5.4%Unit Sales : 1.7M + 8.8%

Page 16: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Hair Care ( Styling )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER6.9%

BEAUTY WITHOUT CRUELTY

2.2%

LILY OF THE DESERT AV80

2.4%

KISS MY FACE ORGANICS

5.6%

SHIKAI6.1%

AUBREY ORGANICS

12.2%

GIOVANNI ORGANIC

COSMETICS48.1%

JASON NATURAL

COSMETICS16.7%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change GIOVANNI ORGANIC COSMETICS + 9.4% $1,370,634 1 590 2.0%

JASON NATURAL COSMETICS + 32.1% $475,114 2 265 46.3% AUBREY ORGANICS + 7.0% $347,607 3 175 1.1%

SHIKAI + 31.1% $174,951 4 134 21.7% KISS MY FACE ORGANICS + 16.3% $158,473 5 95 8.2%

LILY OF THE DESERT AV80 + 2.3% $67,468 6 28 -3.7% BEAUTY WITHOUT CRUELTY + 27.4% $61,856 7 40 16.8%

ALL OTHER + 22.4%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $2.9M + 14.9% 1.3%Unit Sales : 0.4M + 9.1%

Page 17: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Hair Care ( Color )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER0.4%

LOGONA1.2%

RAINBOW RESEARCH

4.1%

LIGHT MOUNTAIN

5.1%

TINTS OF NATURE

10.5%

HERBATINT12.2%

NATURTINT50.9%

NATURCOLOR15.7%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change NATURTINT + 16.6% $4,235,861 1 1,034 7.6%

NATURCOLOR - 0.6% $1,305,804 2 507 -9.7% HERBATINT + 6.5% $1,015,892 3 250 -9.0%

TINTS OF NATURE + 36.2% $877,684 4 338 27.3% LIGHT MOUNTAIN - 8.6% $420,938 5 344 -9.8%

RAINBOW RESEARCH - 3.9% $337,301 6 221 -5.1% LOGONA + 0.2% $103,760 7 70 -0.8%ALL OTHER - 19.5%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $8.3M + 11.1% 3.7%Unit Sales : 0.7M + 5.8%

Page 18: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Oral Care

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER32.6%

KISS MY FACE ORGANICS

3.9%

XLEARDENT4.1%

ECO-DENT4.9%

NATURES GATE5.4%

DESERT ESSENCE

5.5%

TOMS OF MAINE32.4%

JASON NATURAL

COSMETICS11.3%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE + 1.9% $9,379,884 1 3,093 -3.3%

JASON NATURAL COSMETICS + 11.7% $3,280,358 2 905 2.5% DESERT ESSENCE + 7.4% $1,590,879 3 658 -2.6%

NATURES GATE - 25.6% $1,549,446 4 455 -32.7% ECO-DENT + 23.3% $1,406,516 5 705 7.0%

XLEARDENT + 53.8% $1,181,975 6 312 29.1% KISS MY FACE ORGANICS + 6.2% $1,134,395 7 296 3.1%

ALL OTHER + 6.7%

Category Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $29.0M + 5.2% 12.8%Unit Sales : 6.9M + 4.7%

Page 19: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Oral Care ( Toothpaste )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER14.1%

AUROMERE2.8%

WELEDA3.3%

DESERT ESSENCE

4.2%

KISS MY FACE ORGANICS

5.9% NATURES GATE8.9%

TOMS OF MAINE46.4%

JASON NATURAL

COSMETICS14.4%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE + 3.1% $8,069,531 1 2,486 -2.0%

JASON NATURAL COSMETICS + 13.2% $2,510,595 2 618 7.7% NATURES GATE - 23.8% $1,547,773 3 452 -27.6%

KISS MY FACE ORGANICS + 7.2% $1,031,091 4 239 4.7% DESERT ESSENCE + 7.2% $731,944 5 349 -4.6%

WELEDA + 16.5% $569,890 6 368 0.8% AUROMERE + 17.2% $491,135 7 174 2.4%

ALL OTHER + 7.3%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $17.4M + 2.9% 7.7%Unit Sales : 3.7M + 1.1%

Page 20: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Oral Care ( Breath Fresheners )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER2.4%

SOLARAY0.7%

DR KENS1.0%

HAIN3.2%

ECO-DENT10.8%

PEELU20.5%

XLEARDENT31.6%

XYLICHEW29.9%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change XLEARDENT + 52.8% $933,677 1 225 26.8%

XYLICHEW + 10.8% $882,509 2 203 -3.8% PEELU - 27.3% $604,490 3 301 -25.8%

ECO-DENT + 67.4% $320,613 4 100 20.9% HAIN - 1.2% $94,603 5 49 4.4%

DR KENS + 67.9% $29,093 6 21 50.5% SOLARAY - 7.7% $20,592 7 13 -9.4%

ALL OTHER - 52.3%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $3.0M + 9.0% 1.3%Unit Sales : 1.3M + 14.1%

Page 21: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Oral Care ( Mouthwash )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER18.5%

NATURES ANSWER

4.2%

ECO-DENT6.2%

HERITAGE PRODUCTS

7.5%

DESERT ESSENCE

8.6%

NATURAL DENTIST

9.1%

TOMS OF MAINE24.5%

JASON NATURAL

COSMETICS21.4%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change TOMS OF MAINE - 7.4% $879,223 1 418 -10.3%

JASON NATURAL COSMETICS + 8.3% $768,214 2 282 -1.2% NATURAL DENTIST - 0.2% $326,986 3 158 10.0%

DESERT ESSENCE - 0.5% $308,445 4 109 -2.3% HERITAGE PRODUCTS + 16.7% $267,245 5 138 5.6%

ECO-DENT + 0.2% $221,163 6 73 -2.9% NATURES ANSWER + 38.4% $149,059 7 39 21.5%

ALL OTHER + 32.5%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $3.6M + 6.8% 1.6%Unit Sales : 0.5M + 4.1%

Page 22: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Skin Care

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

Brand Dollar Growth Current $ Rank Current TDP TDP % Change BURTS BEES + 7.9% $11,389,935 1 3,936 12.4%

ALBA BOTANICA + 22.2% $10,951,933 2 3,672 24.2% AVALON ORGANIC + 24.1% $6,623,567 3 2,133 18.5%

DR HAUSCHKA + 20.8% $5,013,949 4 648 2.7% MYCHELLE + 61.2% $4,778,600 5 1,213 32.4%

KISS MY FACE + 4.5% $3,957,426 6 2,084 3.9% ZIA - 8.6% $3,733,799 7 1,476 -10.4%

JASON NATURAL COSMETICS - 2.3% $3,711,632 8 1,636 -3.7% AUBREY ORGANICS + 5.6% $3,495,448 9 1,779 -1.5%

ALL OTHER + 4.6%

Category Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $87.5M + 10.3% 38.8%Unit Sales : 10.5M + 4.0%

HCG 28.6%

ALBA BOTANICA12.5%

BURTS BEES13.0%

AVALON ORGANIC

7.6%

DR HAUSCHKA5.7%

MYCHELLE5.5%

KISS MY FACE4.5%

ZIA4.3%

JASON NATURAL COSMETICS

4.2%

AUBREY ORGANICS

4.0%

ALL OTHER38.7%

Page 23: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Skin Care ( Body Lotion )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

Brand Dollar Growth Current $ Rank Current TDP TDP % Change ALBA BOTANICA + 12.9% $3,252,243 1 825 8.5%

KISS MY FACE + 1.5% $2,415,189 2 1,040 -1.4% BURTS BEES - 0.8% $2,272,118 3 846 17.2%

NATURES GATE - 12.4% $1,918,622 4 576 -4.9% AVALON ORGANIC + 27.3% $1,553,246 5 589 25.2%

SHIKAI + 8.1% $1,253,067 6 571 -3.3% JASON NATURAL COSMETICS - 0.1% $1,190,347 7 557 -1.3%

ALL OTHER + 10.2%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $23.7M + 6.5% 10.5%Unit Sales : 2.7M + 1.5%

HCG25.3%

ALL OTHER41.5%

JASON NATURAL

COSMETICS5.0%

SHIKAI5.3%

AVALON ORGANIC

6.6%

NATURES GATE8.1%

BURTS BEES9.6%

ALBA BOTANICA

13.7%

KISS MY FACE10.2%

Page 24: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Skin Care ( Facial Lotion )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

Brand Dollar Growth Current $ Rank Current TDP TDP % Change AVALON ORGANIC + 26.5% $3,240,833 1 746 18.2%

DR HAUSCHKA + 23.6% $2,735,470 2 274 4.2% MYCHELLE + 66.4% $2,636,901 3 429 38.4%

ZIA - 1.5% $2,041,524 4 502 2.6% BURTS BEES + 12.6% $2,026,613 5 648 15.9%

ALBA BOTANICA + 14.6% $1,786,911 6 421 8.4% JASON NATURAL COSMETICS - 11.2% $1,485,469 7 520 -14.1%

ALL OTHER + 4.0%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $26.3M + 12.3% 11.7%Unit Sales : 1.5M + 6.7%

HCG32.5%

ALL OTHER39.4%

JASON NATURAL

COSMETICS5.6%

ALBA BOTANICA

6.8%

BURTS BEES7.7%

ZIA7.8%

MYCHELLE10.0%

AVALON ORGANIC

12.3%

DR HAUSCHKA

10.4%

Page 25: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Skin Care ( Lip )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER21.9%

ECOLIPS2.2%

UNPETROLEUM

2.5%

DR BRONNERS

2.8%

KISS MY FACE ORGANICS

4.2%

DESERT ESSENCE

4.7%

BURTS BEES45.4%

ALBA BOTANICA

16.4%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change BURTS BEES + 10.5% $4,526,831 1 1,362 9.8%

ALBA BOTANICA + 83.4% $1,634,018 2 839 62.5% DESERT ESSENCE - 14.3% $468,177 3 205 -1.9%

KISS MY FACE ORGANICS - 11.5% $422,050 4 292 0.6% DR BRONNERS + 16.3% $282,890 5 192 11.3%

UNPETROLEUM - 3.9% $247,350 6 160 -11.4% ECOLIPS - 15.9% $215,801 7 224 -7.8%ALL OTHER + 2.9%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $10.0M + 12.3% 4.4%Unit Sales : 3.2M + 1.6%

Page 26: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Skin Care ( Shave )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER11.2%

JASON NATURAL

COSMETICS2.6%

MOOM3.5%

TOMS OF MAINE3.7%

HERBAN COWBOY

4.1%

AUBREY ORGANICS

5.8% AVALON ORGANIC

7.1%

PARISSA11.9%

KISS MY FACE33.2%

ALBA BOTANICA16.8%

HCG26.5%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change KISS MY FACE + 7.5% $973,958 1 711 4.2%

ALBA BOTANICA + 28.3% $494,556 2 324 53.6% PARISSA + 23.4% $350,556 3 181 19.8%

AVALON ORGANIC + 9.3% $208,524 4 145 14.1% AUBREY ORGANICS + 44.0% $169,722 5 116 33.7%

HERBAN COWBOY - 8.8% $121,241 6 123 3.6% TOMS OF MAINE + 5.2% $109,858 7 91 13.2%

MOOM + 4.4% $102,741 8 46 -12.5% JASON NATURAL COSMETICS - 0.8% $77,429 9 63 -0.5%

ALL OTHER - 4.4%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $2.9M + 11.2% 1.3%Unit Sales : 0.5M + 6.1%

Page 27: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Skin Care ( Sun Protection )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

HCG45.3%

ALL OTHER25.0%

MYCHELLE3.3%

KISS MY FACE4.6%

AUBREY ORGANICS

5.5%

JASON NATURAL

COSMETICS6.7%

NATURES GATE8.0%

ALBA BOTANICA

38.7%

CALIFORNIA BABY8.3%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change ALBA BOTANICA + 21.0% $2,201,649 1 607 30.9%

CALIFORNIA BABY + 49.7% $472,671 2 101 19.7% NATURES GATE - 18.7% $452,847 3 228 -10.1%

JASON NATURAL COSMETICS + 23.3% $378,915 4 152 20.7% AUBREY ORGANICS - 4.5% $313,467 5 160 -2.6%

KISS MY FACE - 3.7% $263,538 6 140 7.5% MYCHELLE + 117.2% $190,074 7 49 89.0%

ALL OTHER + 23.9%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $5.7M + 17.7% 2.5%Unit Sales : 0.7M + 18.2%

Page 28: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Skin Care ( Foot Care )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER25.9%

KISS MY FACE3.6%

NUTRIBIOTIC3.8%

THURSDAY PLANTATION

4.0%

FOOTHERAPY5.0%

SHIKAI5.7%

BURTS BEES44.2%

BADGER7.8%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change BURTS BEES + 8.0% $336,240 1 157 40.5%

BADGER - 5.7% $59,615 2 46 -4.4% SHIKAI + 30.2% $43,010 3 26 21.1%

FOOTHERAPY + 9.7% $37,803 4 46 2.6% THURSDAY PLANTATION - 1.8% $30,562 5 21 -3.9%

NUTRIBIOTIC + 3.9% $28,914 6 35 -3.6% KISS MY FACE + 100.0% $27,294 7 26 na

ALL OTHER - 5.1%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $0.8M + 7.3% 0.3%Unit Sales : 0.1M - 0.4%

Page 29: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Soap & Bath Preparations

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

Brand Dollar Growth Current $ Rank Current TDP TDP % Change DR BRONNERS + 11.0% $9,787,124 1 2,498 3.3% KISS MY FACE - 0.0% $4,033,548 2 2,294 -1.4%

JASON NATURAL COSMETICS + 7.6% $3,499,400 3 1,118 1.5% AURA CACIA + 10.3% $1,815,712 4 1,225 10.8%

SOUTH OF FRANCE + 42.2% $1,579,769 5 489 32.5% BURTS BEES + 20.7% $1,319,974 6 685 17.3%

ALBA BOTANICA + 26.9% $1,285,758 7 660 12.6% SAPPO HILL + 2.3% $1,245,341 8 697 -1.9%

AVALON ORGANIC + 12.0% $1,179,944 9 652 -1.4%ALL OTHER + 8.2%

Category Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $45.4M + 9.7% 20.1%Unit Sales : 9.7M + 4.1%

ALL OTHER43.3%

AVALON ORGANIC

2.6%

SAPPO HILL2.7%

ALBA BOTANICA2.8%

BURTS BEES2.9%

SOUTH OF FRANCE

3.5%

AURA CACIA4.0%

JASON NATURAL

COSMETICS7.7%

DR BRONNERS21.6% KISS MY FACE

8.9%

HCG13.1%

Page 30: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Soap & Bath Preparations ( Liquid )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

HCG11.4%

ALL OTHER14.1%

SOUTH OF FRANCE

2.7%

AVALON ORGANIC

2.9%

EO4.0%

NATURES GATE ORGANICS

4.6%

KISS MY FACE7.3%

DR BRONNERS

55.7%

JASON NATURAL

COSMETICS8.5%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change DR BRONNERS + 13.7% $7,557,070 1 1,784 4.4%

JASON NATURAL COSMETICS + 12.0% $1,148,294 2 486 3.0% KISS MY FACE + 19.4% $995,370 3 664 8.0%

NATURES GATE ORGANICS - 9.2% $628,711 4 347 -7.0% EO + 22.2% $546,749 5 217 7.2%

AVALON ORGANIC + 6.0% $398,344 6 219 -0.5% SOUTH OF FRANCE + 62.0% $371,658 7 121 43.9%

ALL OTHER + 0.3%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $13.6M + 11.5% 6.0%Unit Sales : 1.9M + 3.8%

Page 31: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Soap & Bath Preparations ( Bar )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 09-08-07

ALL OTHER42.5% BURTS BEES

4.6%

CLEARLY NATURAL

6.0%

ZUMBAR6.1%

SOUTH OF FRANCE

8.2%

SAPPO HILL8.5%

DR BRONNERS

15.2%

KISS MY FACE9.0%

Brand Dollar Growth Current $ Rank Current TDP TDP % Change DR BRONNERS + 3.0% $2,230,054 1 714 0.7% KISS MY FACE - 7.9% $1,320,010 2 999 -4.8%

SAPPO HILL + 2.3% $1,245,341 3 697 -1.9% SOUTH OF FRANCE + 37.1% $1,208,111 4 368 29.2%

ZUMBAR + 3.6% $893,197 5 588 -2.6% CLEARLY NATURAL + 20.7% $885,501 6 745 -3.3%

BURTS BEES - 10.5% $673,642 7 412 -6.6%ALL OTHER + 12.3%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $14.7M + 8.0% 6.5%Unit Sales : 5.3M + 3.6%

Page 32: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Soap & Bath Preparations ( Shower )

• Source: Spins Natural X – Whole Foods 52 Weeks Ending 08-11-07

HCG43%

ALL OTHER23.1%

CALIFORNIA BABY4.4%

SUNSHINE SPA4.7%

AVALON ORGANIC

6.9%

SHIKAI7.8%

ALBA BOTANICA

12.8%

JASON NATURAL

COSMETICS23.3%

KISS MY FACE17.1% Brand Dollar Growth Current $ Rank Current TDP TDP % Change

JASON NATURAL COSMETICS + 5.6% $2,351,105 1 632 0.3% KISS MY FACE - 2.8% $1,718,168 2 631 -4.8%

ALBA BOTANICA + 26.9% $1,285,758 3 660 12.6% SHIKAI + 6.2% $781,216 4 430 -4.0%

AVALON ORGANIC + 30.3% $698,810 5 337 22.4% SUNSHINE SPA - 18.5% $471,787 6 203 -16.3%

CALIFORNIA BABY + 23.0% $444,297 7 92 6.3%ALL OTHER + 31.8%

Subcategory Performance % of Total PC Category Unit Sales & %Change

Dollar Sales : $10.1M + 12.2% 4.5%Unit Sales : 1.2M + 6.9%

Page 33: Hain-Celestial Group Personal Care Distributor Brands Category Review September 8, 2007 ( Natural Channel X – Whole Foods )

Thank You


Top Related