Download - Habits of High Growth Companies
Sources http://bit.ly/1jnwpig & http://tcrn.ch/1l6CUXn
There are ~1,350,000 technology startups.
Guess how many of those are unicorns?
Sources http://bit.ly/1jnwpig & http://tcrn.ch/1l6CUXn
There are 1,350,000 technology startups.
Guess how many of those are unicorns?
Sources http://bit.ly/1jnwpig & http://tcrn.ch/1l6CUXn
186
There are 1,350,000 technology startups.
Anatomy of a Unicorn
Source: http://tcrn.ch/1l6CUXn
Average # of years before a liquidity event
7
34Average age at
founding
SFTop city. NYC & LA are 2nd and 3rd.
3# of women founders
behind unicorns
2007Best year to start a
unicorn (27%).
4Number of unicorns
< 3 years old
8 of Top 10Are consumer companies,
(72% of overall list)
of co-founders have history together
85%
1
: marketing
: product & marketing
: product & marketing & engineering & data
evolution: ownership
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Example: LinkedIn Growth Team
SEO
Onboarding
Network Growth
Comms
PYMK, Virality, Connections
Engagement through email/push, Resurrection
SEO, Conversionoptimization, Public profile
Onboarding, Activation, Intent discovery
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2
: creative
: creative & analytical
: creative & analytical & intuition & technical
evolution: skills
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skills that fuel growth : t-shaped hires
Technical : Analytical : Creative : Product : Design Theory : Paid : Inbound : CRO : Content : Statistics: Modeling : Database/SQL : Psychology
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demands new processes
tl;dr: Growth
advantages are shorter
lived.
EVOLUTION OF PLATFORMS
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Here's a common way startups die. They make something moderately appealing and have decent
initial growth. They raise their first round fairly easily because the founders seem smart and the idea sounds plausible. But because
the product is only moderately appealing, growth is ok but not great. The founders convince themselves that hiring a bunch of
people is the way to boost growth. Their investors agree. But (because the product is only moderately appealing) the growth never comes. Now they're rapidly running out of runway. They hope further investment will save them. But because they have
high expenses and slow growth, they're now unappealing to investors. They're unable to raise more, and the company dies.
- Paul Graham
simplify, grow, everyday
give people the power to share
make the world your home
be less busy
simplify, grow, everyday
give people the power to share
make the world your home
be less busy
why do you wake up every morning?
the world wants more of that.
simplify, grow, everyday
give people the power to share
make the world your home
be less busy
why do you wake up every morning?
the world wants more of that.
simplify, grow, everyday
give people the power to share
make the world your home
be less busy
improving retention and monetization has 2 to 4X the growth impact of focusing on acquisition
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simply put growth is:
creating value
getting in front of as many people
as possible
as often as possible
& &
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product that offers value to this world. built by empowered teams. with and for communities. in authentic, innovative ways.
@joannalord : #c3ny
product that offers value to this world. built by empowered teams. with and for communities. in authentic, innovative ways.
@joannalord : #c3ny
product that offers value to this world. built by empowered teams. with and for communities. in authentic, innovative ways.
@joannalord : #c3ny
product that offers value to this world. built by empowered teams. with and for communities. in authentic, innovative ways.
@joannalord : #c3ny