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Gamification and the
Health Revolution
@Lostnurse @Play_Benefit www.playbenefit.com
![Page 2: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/2.jpg)
@Lostnurse @Play_Benefit www.playbenefit.com
![Page 3: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/3.jpg)
1. Gamification in Health? 2. The patient, the most underused resource in
Healthcare 3. Case Studies 4. Gamification design vs Pointification patch 5. Workshop!
www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 4: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/4.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
![Page 5: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/5.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
![Page 6: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/6.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
![Page 7: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/7.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
![Page 8: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/8.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
![Page 9: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/9.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
![Page 10: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/10.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
![Page 11: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/11.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
1. Gamification in Health?
![Page 12: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/12.jpg)
Diabetes Clinic of the Hospital for Sick Children
Gamification of Dietary decision-Making in an Elementary-School
Cafeteria
1983
1987
2006
2009
2012
2014
Hand-held video game to reduce preoperative anxiety in children
(Midazolam vs videogame)
Therapeutic effects as physical therapy for arm injury
As these gamers grew older, video games became more sophisticated and the market broadened for an older audience
Nausea in pediatric cancer (therapeutic effects of
distraction)
88% sa&sfac&on
66% increase
no change or even
decreased
Enhance psychological and medical treatment-related behavioral outcomes in young people being treated for cancer
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www.playbenefit.com @Play_Benefit
@Lostnurse
2. The patient, the most underused resource in Healthcare
![Page 14: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/14.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
2. The patient, the most underused resource in Healthcare
![Page 15: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/15.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
2. The patient, the most underused resource in Healthcare
...and what does this have to do with
gamification?
![Page 16: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/16.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
PATIENT IS DATA
![Page 17: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/17.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
PATIENT IS DATA
To help the patient feel
EMPOWERED, in charge of this
OWN HEALTH, in a more
PERSONALISED CARE.
![Page 18: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/18.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
3. Case Studies
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www.playbenefit.com @Play_Benefit
@Lostnurse
MySugr
![Page 20: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/20.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
DISCOVERY
Clear Goal - Tame the monster Clear progression path - Insert data following a menu
Feedback - When you insert data
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www.playbenefit.com @Play_Benefit
@Lostnurse
CUSTOMISATION
Personal Information: Type of insulin therapy, target range, Low and High thresholds. Works with your own data input Decision-making avaliable Search: you can search for a word and you get the information of how that item has impacted you (beer f.e.) How could we improve engagement? Adding your own difficulties and specifics situations you might encounter often in your life (monster can act a certain way when items consumed or have a special icon on the menu).
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www.playbenefit.com @Play_Benefit
@Lostnurse
CHALLENGE
The challenges change as you progress in the game. Some unlock after achieving others, some only become available once a week to ensure logging. You choose when and where to take a Challenge.
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www.playbenefit.com @Play_Benefit
@Lostnurse
SOCIAL LINK
Share Facebook and Twitter option. How could we improve engagement? Building a community with people that suffers the same condition can always help people to relate with others.
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www.playbenefit.com @Play_Benefit
@Lostnurse
Zoombies Run
![Page 25: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/25.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
DISCOVERY
Clear Goals - Getting supplies for your town Progression path through storytelling.
![Page 26: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/26.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
CUSTOMIZATION
You choose your level- The user can walk or run. You can choose between a 30 minutes or 1 hour quest. You build your own survival town. How could we improve engagement? The amount of running data isn’t great on the app, you have to combine it with the website once you are into the running just as much as into the story.
![Page 27: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/27.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
CHALLENGE
The app has some achievements related to quests. Running data achievements are left for the website. How could we improve it? A cooperation approach would be interesting in this app, so friends can contribute to the same town.
![Page 28: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/28.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
SOCIAL LINK
You can share your runs in social networks. How could we improve engagement? Cooperation through town building with friends and family can improve not only the engagement to run but also the engagement with the app itself, as users log even if they haven’t run, just to see if others contributed.
![Page 29: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/29.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
SOCIAL LINK
You can share your runs in social networks. How could we improve engagement? Cooperation through town building with friends and family can improve not only the engagement to run but also the engagement with the app itself, as users log even if they haven’t run, just to see if others contributed.
Could be made to replace a negative habit by a positive one.
![Page 30: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/30.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
4. Gamification design vs Pointification patch
![Page 31: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/31.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
4. Gamification design vs Pointification patch
![Page 32: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/32.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
5. Workshop!
![Page 33: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/33.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
5. Workshop! A Challenge!
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www.playbenefit.com @Play_Benefit
@Lostnurse
Tool Cards
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www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 36: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/36.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 37: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/37.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 38: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/38.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 39: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/39.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
Navigation cards
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www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 41: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/41.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 42: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/42.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 43: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/43.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 44: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/44.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
![Page 45: GWC14: PlayBenefit - Gamification and the health revolution (gHealth workshop)](https://reader036.vdocuments.us/reader036/viewer/2022081403/554dd005b4c905d10e8b471a/html5/thumbnails/45.jpg)
www.playbenefit.com @Play_Benefit
@Lostnurse
Important!
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www.playbenefit.com @Play_Benefit
@Lostnurse
Important! Do not get stuck thinking about UI interfaces or changing the content… Really just think about how to make it fun to do the desired behaviour.
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www.playbenefit.com @Play_Benefit
@Lostnurse
The Team!