Download - Gul Ahmed Magazine Fall/Winter 2014
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Fall-Winter ‘14
fall’s
new moodbeautiful
Velvet Effect
ThE
175+ways To kEEp
you warm This winTEr
Linen Mantra
EvErything you nEEd to
know about thE Fashion gamE
ConFidEnt tonEs,
ExquisitE EmbroidEriEs,
FlawlEss imprEssion
Commit to the monogamy of
minimalism with stripes, bloCks and
motifs in ClassiC palette...
Silkwool
Cool shawls To kEEp
you warm
think bold & show
your stylE
The Trends, The colours and The prinTs To wear now
pErfECTsilhouETTE
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silk VelVetembroidered collection
visit gulahmedshop.com
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The new lineSingle embroideredS h i r t c o l l e c t i o n
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WinterC o l l e C t i o n ‘ 1 4
visit gulahmedshop.com
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embroidered collection
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Cont
entsWinter
collection 2014
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Editor lEttEr
Spoilt for choicEthe most exquisite collection is all set to create its empire.
thE ShEarling innocEncElet gulAhmed set your attire for your evenings and special occasion this winter.
fabulouS wintErthis season’s coolness is the new chic.
claSSic dESignS, timElESS twiStWe bring the same charm to match your good taste.
fEEl bEautifulthe warm shawls will be the coolest trend this season.
folklorE fantaSy
thE EtErnal trEndS
Simply divinE
chEriShEd poSSESSion
chicESt of f-allStrut in style… your attire says it all.
a finE linElong boots, chic bottoms and embroidered coats…
timElESS trEaSurES
Silk karandi
EmbroidErEd SinglE print fabricating thE futurE digital folkdazzle yourself to the most exclusive digital prints. pErfEction pErSonifiEdthe elegant line spells femininity and class. mix and maxbe yourself and make your own style with the prints. tanglEd inlive your fantasy and be the princess. thE bright SidE of blackenjoy the most loveable contrast with all new prints.
fabulouS and faShionablEindulge in the mesmerizing charm of everything new and fabulous.
autumn tEmptationS
a finE blEndthe colour of fashion is all set to dazzle you.
bEllE flEur
full SpEctrum
my moodboard
trEnd rEport
thE faShion Showrunway lovE
StorE locator
upcoming StorES
pages ofspectacular fall fashion
Designs, Patterns and brand names are exclusive property of GulAhmed Textile Mills Limited under the copyright act, and no attempt shall be made to counterfeit these designs,
patterns and brand names.
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chEEring timElESSnESS
print mattErS
thE travEl Spirit
take some time out for yourself and route escape from chaos.
thEatrical huES
Add some drama to your routine and
stay gorgeous.
cold comfort
the new wool is the triumph.
chic and Edgy
history is our treasure; bask in its magnificence with
delicate embroideries.
built to laSt
brightnESS to thE max
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Silk VelVet collection
visit gulahmedshop.com
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Winter brings delight, serenity, cold weather, windy nights and, usually, dark-coloured fashion. Then again, the 360-degree change in the season keeps the passion alive, making fashion reach its peak. GulAhmed guarantees to take it to new limits beyond imagination!
Bold, dark hues have been the staple of this electrifying winter collection by GulAhmed. Splashes of winter colours can be found complementing the chic designs created with immense hard work and boundless imagination that will keep you warm in style. The tempting freshness is the best definition of each print!
Our winter collection includes a scintillating blend of patterns over a wide combination of fabrics, offering diversity this season. Our velvets, designed with exquisite embroideries, make them the ultimate must-have of the season. Moreover, the winter feel has been kept alive with GulAhmed’s exclusive silk velvet, pashmina, linen, khaddar and corduroy with shocking colours like royal red, violet, magenta, and midnight blue, with a touch of black and white. Our silk karandi with bold prints brings a comfortable feel, particularly when the colder weather hits.
The collection contains something for everyone. Our passionate designers known for their impeccable taste have made sure to give something unique and highly innovative.
You’ll surely love to be draped in GulAhmed this winter!
editor’S letter
12
W I N T E R C o l l E C T I o N
Black white&
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Vl-10Silk VelVetcollection
twill linen embroidered front,
printed back, embroidered
sleeves, silk velvet dupatta & dyed
shalwar.Every season, GulAhmed releases signature creations; your selection turns them into the
season’s must-haves.
spoilt choicefor
s i l k v e l v e t
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sVsilk VelVet
e m b r o i d e r e d c o l l e c t i o n
since 195316
Vl-8twill linen embroidered front,
printed back, sleeves, silk velvet dupatta & dyed shalwar.
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Vl-11Silk VelVet
collection
twill linen printed shirt, silk velvet dupatta & dyed
shalwar.
18 19
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Vl-9
Silk VelVet collection
twill linen embroidered shirt, velvet laces, silk velvet dupatta & dyed shalwar.
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[email protected] | visit gulahmedshop.comSilk VelVet22 23
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Vl-17Silk VelVet
collectiontwill linen embroidered
shirt, velvet lace, silk velvet dupatta & dyed
shalwar.
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Intricate embroidery against linen fabric brings the magnificence that
befits the season...
Vl-13Silk VelVetcollection
twill linen embroidered front, printed back,
embroidered sleeves, silk velvet dupatta &
dyed shalwar.
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Classic gold
jewel-like
embroidery for a
distinct look to
shimmer in the
night...
Vl-12Silk
VelVetcollection
twill linen embroidered front, printed back,
embroidered sleeves, silk velvet dupatta & dyed
shalwar.
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Silk VelVetW i n t e r c o l l e c t i o n ‘ 1 4
sV
Our bold new take on this texture – think
luxe velvet and silk, blazing embroideries
and flirty accessories
theSheArling innocence
visit gulahmedshop.com
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PashminaPashmina100% purE woolEn CollECtion
How best to answer autumn's call after a tenacious summer? let our pre-fall picks be your
beacon
winds ofchange
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P-37twill linen embroidered front, dyed back, embroidered sleeves, embroidered lace, pashmina shawl & dyed shalwar.
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Evening wear took
the chicest route
this fall, with you
opting for a more
embellished outfit to
create a statement
to be followed.
this season, get hot....
visit gulahmedshop.com
fall/wintEr collEction ‘14
k-57khAddAr
collection100% Pure cotton
embroidered shirt, printed dupatta & dyed
shalwar.
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Pm-68
Premium embroidered chiffon collection100% Pure Silk
khaddar embroidered front, back, embroidered sleeves, jacquard lace, embroidered chiffon dupatta & dyed shalwar.36 37
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silk CollECtionVelVet
embroidered
Vl-15twill linen
embroidered front, back, sleeves, silk
velvet dupatta & dyed shalwar.
38 39
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premium embroideredfall/winter collection ‘14
Pm-65khaddar embroidered front, printed back, embroidered sleeves, jacquard lace, embroidered chiffon dupatta & printed shalwar.
40 41
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khaddar embroidered shirt, pashmina shawl
& dyed shalwar.
P-41PAShminA
Woolen collection100% Pure Wool
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Vl-16Silk VelVetcollection
twill linen embroidered front, printed back,
embroidered sleeves, silk velvet dupatta &
dyed shalwar.
44 45
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embroidered shirt, printed dupatta & dyed
shalwar.
k-53khAddAr
collection100% Pure cotton
Red is the new OOmph
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Silk karandi fabulous winter
When it comes to the assembling the perfect wardrobe, the search for trendy yet timeless pieces can feel like a winding road trip. To get you to that elusive final destination we have put together a
comprehensive guide of the best we have to offer.
visit gulahmedshop.com
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kr-8Silk
kArAndi collection
printed shirt, dupatta & dyed shalwar.
50 51
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kr-7printed shirt, dupatta &
dyed shalwar.
SilkKarandi c o l l e c t i o n
52 53
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Silk karandi
54 55
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kr-6Silk
kArAndi collection
printed shirt, dupatta & dyed shalwar.
56 57
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kr-10Silk
kArAndi collection
printed shirt, dupatta & dyed
shalwar.
kr-4printed shirt,
dupatta & dyed shalwar.
58 59
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visit gulahmedshop.com
The new lines and statement cuts elevated by fabric innovation make for a meticulous new-season look.
classic designs timeleSS tWiStS
chantilly de silkembroidered
collection
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khaddar printed front, sleeves, embroidered back, printed chiffon dupatta & dyed shalwar.
c-256chiffon collection100% Pure Silk
62 63
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c-205 chiffon collection100% Pure Silk
khaddar embroidered front, printed back, sleeves, printed chiffon dupatta & dyed shalwar.
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khaddar embroidered front, printed back, sleeves, printed silk dupatta & dyed shalwar.
SS-34terenciASAtin Silk collection100% Pure Silk
66 67
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c-222chiffon collection 100% Pure Silk Khaddar embroidered front, printed back, sleeves, printed chiffon dupatta & dyed shalwar.68 69
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Chiffonw i n t e r c o l l e c t i o n
EmbroidErEd
khaddar embroidered front, printed back, sleeves, printed chiffon dupatta & dyed shalwar.
c-25570 71
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SS-20terenciA
SAtin Silk collection100% Pure Silk
khaddar embroidered front, printed back, embroidered
sleeves, printed silk dupatta & dyed shalwar.
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EmbroidErEd
ChanTilly
ct-81khaddar embroidered front, printed
back, embroidered sleeves, embroidered chiffon dupatta & dyed shalwar.
CollECTion100% Pure Silk
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embroidered cotton jacquard front, jacquard back, sleeves, embroidered laces, slits, printed chiffon dupatta & jacquard shalwar.
c-275
Chiffonembroidered
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SS-25terenciA
SAtin Silk collection100% Pure Silk
khaddar embroidered front, printed back, sleeves, printed silk dupatta & dyed shalwar.
78 79
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80 Khaddar embroidered front, back, sleeves, printed chiffon dupatta & dyed shalwar. c-258chiffon collection 100% Pure Silk
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whether you fancy yourself a minimalist, a bohemian, or any persona in between, our collection has all the components for assembling the kind of traffic-halting style that perfectly suits you.
P-29
PashminaWoolen ColleCtion
100% pure wool
twill linen printed shirt, embroidered sleeves, printed
border, pashmina shawl & dyed shalwar.
feel beAutiful
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ChiCEternally
Mix and match pashmina woolen shawls with our intricate embroidered collection...
PAShminAWoolen collection
100% Pure Wool
twill linen embroidered front, back, sleeves, pashmina shawl & dyed shalwar.
P-45
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P a s h m i n a100% purE wool
embroidered
P a s h m i n a
P-43twill linen
embroidered shirt, pashmina shawl &
dyed shalwar.
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oCCasioneveryday
Make every day special with the GulAhmed Embroidered Pashmina Shawl Collection. From casual to bohemian chic, from sophisticated elegance to street style, whatever the look, your style choices would set a trend.
P-35PAShminA
Woolen collection100% Pure Wool
twill linen embroidered front, back, sleeves, pashmina shawl & dyed shalwar.88 89
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P-32
PAShminAWoolen collection
100% Pure Wool
twill linen embroidered front, printed back, sleeves, pashmina
shawl & dyed shalwar.
90 91
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P-36PAShminA
Woolen collection100% Pure Wool
khaddar embroidered shirt, pashmina shawl &
dyed shalwar.
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k-11bkhAddArcollection100% Pure cotton
embroidered front, back, printed sleeves, printed dupatta & dyed shalwar.
Get ready for a far-flung adventure - fall’s exotic new mood takes you around the world with folk accents, rich embroideries and bright colours.
ThE TraVEl spiriT
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k-21ckhAddAr
collection100% Pure cotton
embroidered front, printed back, embroidered sleeves, printed
border, printed dupatta & dyed shalwar.
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k-6bembroidered front,
printed back, embroidered sleeves,
printed dupatta & dyed shalwar.
khaddarembROideRed
C o l l E C T i o n
visit gulahmedshop.com98 99
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k-4ckhAddArcollection100% Pure cotton
embroidered front, printed back & sleeves, printed dupatta & dyed shalwar.
100 101
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k-7AkhAddAr collection
100% Pure cotton
embroidered front, printed back, sleeves, printed dupatta & dyed shalwar.
102 103
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k-7bkhAddAr
collection100% Pure cotton
embroidered front, printed
back, sleeves, printed dupatta & dyed shalwar.
104 105
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silk wool
s i n c E 1 9 5 3
Merino
S W
instagram/gulahmedfashion, facebook/gulahmedfashion, twitter/gulahmedfashion,pinterest/gulahmedgtm, [email protected], +92-21-486-486 ext. 6530, 6517 & 6510
coldcomfortLook for the versions other than wool – get in the mood for fall by embracing the earthy tones, florals and textures of the forest.
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100% silk chiffOn
embROideRed
winteR cOllectiOn ‘14
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c-253chiffon
collection100% Pure Silk
khaddar embroidered front, printed back, embroidered sleeves, printed
chiffon dupatta & dyed shalwar.
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SW-1twill linen embroidered front,
back, sleeves, silk wool shawl & dyed shalwar.
112
c-250khaddar embroidered
front, printed back, sleeves, velvet lace,
printed chiffon dupatta & dyed shalwar.
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c-215chiffoncollection100% Pure Silk
khaddar embroidered front, printed back, sleeves, embroidered lace, printed chiffon dupatta & dyed shalwar.
114 115
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k-61khAddArcollection100% Pure cotton
embroidered shirt, printed dupatta & dyed shalwar.
116 117
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k-58khAddAr
collection100% Pure cotton
embroidered shirt, printed dupatta &
printed shalwar.
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c-251chiffon
collection100% Pure Silk
khaddar embroidered front, printed back,
embroidered sleeves, printed chiffon
dupatta & dyed shalwar.
Whether your aesthetics leans
forward minimal or glam, smoky dark
clothing is the perfect styling piece; a touch
of deep tones will add savvy to your attire… perfect for evenings.
huesTheaTrical
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SS-21terenciA
SAtin Silk collection
100% Pure Silk
khaddar embroidered front, printed back & sleeves, printed silk dupatta &
dyed shalwar.
122 123
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P-28
PAShminAWoolen collection100% Pure Wool
twill linen embroidered
front, dyed back, embroidered
sleeves, pashmina shawl & dyed
shalwar.
124 125
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twill linen embroidered shirt, pashmina shawl & dyed
shalwar.
P-30
PAShminAWoolen collection
100% Pure Wool
126 127
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129
Where style meets
serenity and beauty
knows no bounds.
c-178chiffon
collection100% Pure Silk
khaddar embroidered front, printed back,
embroidered sleeves, printed dupatta & dyed
shalwar.
128
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winTErC o l l E C T i o n
f l u i d f a b r i c s f r o m n a t u r a l f i b r e
m-7 embroidered front, printed back, embroidered sleeves, printed dupatta & dyed shalwar.
visit gulahmedshop.com130 131
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DigitaltWill linen
dV-7embroidered front, back, sleeves, printed dupatta & dyed shalwar.
132 133
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chic & edgy
EmbrOidErEd pAshminA cOllEctiOn
P-46
100% purE wOOl
twill linen embroidered front, printed back, embroidered sleeves, pashmina shawl & dyed shalwar.
every iconic creation has a story behind it, and ours starts from the finest harvest
to the most delicate attire. Stand out like a diva this winter season.
134 135
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sharp, stylish & sleek, these flashly shades are
fit for glow getters...
P-44PAShminA
Woolen collection100% Pure Wool
twill linen embroidered front, printed back, embroidered sleeves, pashmina shawl & dyed shalwar.
136 137
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P-34PAShminAWoolen
collection100% Pure Wool
twill linen embroidered front, back, sleeves, pashmina shawl & dyed shalwar.
138 139
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P-33PAShminA
Woolen collection100% Pure Wool
twill linen embroidered front, printed back, embroidered sleeves, pashmina shawl &
dyed shalwar.
140 141
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P-31
PAShminA Woolen collection
twill linen embroidered front, printed back, sleeves, pashmina shawl & dyed shalwar.
142 143
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EmbrOidErEd pAshminA cOllEctiOn
P-38twill linen embroidered
front, printed back, embroidered sleeves,
pashmina shawl & dyed shalwar.
144 145
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P-40PAShminA
Woolen collection100% Pure Wool
twill linen embroidered front, back, sleeves,
pashmina shawl & dyed shalwar.
146 147
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linEnw i n t e r c o l l e c t i o n ' 1 4
V-6printed shirt, dupatta & dyed shalwar.
liVe the dreAm of the modern dAy PrinceSS With nAturAl fAbric... A free-floWing dreSS in theSe PrintS iS the SeASon’S beSt buy!
folklore fantasy
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dV-12
digitAltWill linen collection
printed shirt, dupatta & dyed shalwar.
150 151
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V-16linencollectionprinted shirt, dupatta & dyed shalwar.
V-7printed front, back, sleeves, dupatta & dyed shalwar.
152 153
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V-8A
V-8blinen
collectionprinted shirt, dupatta &
dyed shalwar.
154 155
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V-12
V-11
linencollection
printed shirt, dupatta & dyed
shalwar.
156 157
printed shirt, dupatta & dyed shalwar.
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k-6AkhAddArcollection100% Pure cotton
embroidered front, printed back, embroidered sleeves, printed dupatta & dyed shalwar.
the eternaL trendembroidery
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k-4A
khAddAr collection100% Pure cotton
embroidered front, printed back & sleeves, printed dupatta & dyed shalwar.
160 161
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embroidered front, printed back,
embroidered sleeves, printed border,
printed dupatta & dyed shalwar.
k-21AkhAddAr
collection100% Pure cotton
162163
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k-11AkhAddAr collection
embroidered front, back,
printed sleeves, printed dupatta &
dyed shalwar.
164
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k-4bkhAddAr
collection
100% Pure cotton embroidered front, printed back & sleeves, printed dupatta &
dyed shalwar.
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k-21bkhAddAr
collection100% Pure cotton
embroidered front, printed back, embroidered
sleeves, printed border, printed
dupatta & dyed shalwar.
168 169
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Embroideredcollection
k-19Aembroidered shirt,
sleeves, printed dupatta & dyed
shalwar.
lead tHe cHarge witH a deeptone palette – your statement for tHe party season –
bring fantasy into tHe real world.
SIMPly dIvInE
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khaddarcOllEctiOn
k-8A
100% purE cOttOn
embroidered front, back, embroidered sleeves, printed dupatta & dyed shalwar. k-8b
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k-17A
k-19b
khAddArcollection
khAddArcollection
100% Pure cotton
100% Pure cotton
embroidered front, printed back,
embroidered sleeves, printed dupatta & dyed
shalwar.
embroidered shirt, sleeves, printed dupatta & dyed shalwar.
174 175
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177
embroidered yarn dyed front, back, sleeves, printed dupatta & dyed shalwar.
k-18khAddArcollection100% Pure cotton
176
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k-17bkhAddAr
collection100% Pure cotton
embroidered front, printed back, embroidered sleeves, printed
dupatta & dyed shalwar.
178 179
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d i g i t a l l i n e n c o l l e c t i o n
Fall / WinterFall / WinterLook beyond brown and black with bold colours, contrast them with organic fabric party dresses in
feminine patterns.
CherishedPossession
180 181
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digitAltWill linen collection
dV-1
printed shirt, dupatta & dyed shalwar.
182 183
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digitAltWill linen collection
dV-2
printed shirt, dupatta & dyed shalwar.
visit gulahmedshop.com
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digitAltWill linen collection
dV-5
prin
ted
shirt
, dup
atta
& d
yed
shal
war
.
186 187
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digitAltWill linen collection
dV-4
printed shirt, dupatta & dyed shalwar.
dV-8printed shirt,
dupatta & dyed shalwar.
188 189
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digitAltWill linen collection
dV-3
printed shirt, dupatta & dyed shalwar.190 191
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DigiTal linen collecTion
dV-6printed shirt,
dupatta & dyed shalwar.
192 193
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digitAltWill linen collection
dV-10
printed shirt, dupatta & dyed shalwar.194 195
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The liberation of classic dressing
also offers a comforting
embrace.
Digital linenColleCtion
dV-9
printed shirt, dupatta & dyed shalwar.
196 197
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chicesT of f-all
An EclEctic blEnd Of cAmEO print, cOlOssAl EmbrOidEry, tActilE tOp And chic bOttOm
GivE A vintAGE clAssic fEEl fOr thE EtErnAl imprEssiOn.
198 199
Merinowoolen ColleCtion
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P-27PAShminA
Woolen collection100% Pure Wool
twill linen printed shirt, pashmina shawl & dyed
shalwar.
200 201
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P-39PAShminA
Woolen collection100% Pure Wool
twill linen embroidered front, printed back,
embroidered sleeves, pashmina shawl & dyed
shalwar.
202 203
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SW-3
merinoWoolen collection
twill linen embroidered front, printed back, sleeves,
silk wool shawl & dyed shalwar.
204 205
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SW-2merino
Woolen collection
twill linen printed shirt, velvet embroidered laces,
silk wool shawl & dyed shalwar.
206 207
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Vl-7
Silk VelVetcollection
twill linen printed shirt, sleeves, velvet embroidered lace, silk
velvet dupatta & dyed shalwar.
208 209
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Vl-14Silk VelVetcollection
twill linen embroidered front, printed back, embroidered
sleeves, silk velvet dupatta & dyed shalwar.
210 211
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think bold and
indulge your senses
in this exclusive
blend of colours and
embroidery.
a fine line
EmbroidErEd
sinGlEC o l l E C T i o n
Sk-4 embroidered shirt.
212 213
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C o l l e C t i o n
Singleembroidered
Sk-3 embroidered shirt.
214 215
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Single c o l l e c t i o n
embroidered
St-1linen embroidered front,
printed back & sleeves.
216 217
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St-2 St-3embroidered front, back, & sleeves. embroidered front, back, & sleeves.
Single tWill linen collection
218 219
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St-4embroidered front, back, &
sleeves.
St-6
Single tWill linen collection
embroidered front, back, & sleeves.220 221
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embroideredc o l l e c t i o n
Single
the perfeCt
Combination
of the vibrant
Contrast with
the most deliCate
embroidery is the
wardrobe must
have this season.
St-5linen embroidered
front, back, & sleeves.
222
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Linentimelesstreasures
w i n t e r c o l l e c t i o n
EmbrOidErEd
V-14bembroidered front, back, sleeves, printed dupatta & dyed shalwar.
An expert guide to the finest, most coveted and most
celebrated fashion of the season. It will
tell you everything you need to know
to be glamorous all winter long.
224 225
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linEnc o l l e c t i o n
V-13Aembroidered front, back, sleeves, velvet neckline,
lace, printed dupatta & dyed shalwar.
226 227
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V-13b
linen collection
embroidered front, back, sleeves, velvet neckline, lace, printed dupatta & dyed shalwar.V-14A embroidered front, back, sleeves, printed dupatta & dyed shalwar.
228 229
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m-12b
m-12A
PAlicollection
fluid fAbric from nAturAl fibre
embroidered front, printed back,
sleeves, printed dupatta & dyed
shalwar.
230 231
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Skarandi ilk w i n t e r C o l l e C t i o n ' 1 4
A sEquEncE Of
dElicAtE silk mAkEs
fOr drEAm-likE
drEssinG bEyOnd
thE nOrms.
232 233
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kr-5 printed shirt, dupatta & dyed shalwar.
kr-2
printed shirt, dupatta & dyed shalwar.
Silk kArAndi collection
234 235
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kr-1printed shirt,
dupatta & dyed shalwar. kr-11
Silk kArAndi collectionprinted shirt, dupatta
& dyed shalwar.
236 237
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kr-9
kr-3
Silk kArAndi collection
printed shirt, dupatta & dyed shalwar.
printed shirt, dupatta & dyed shalwar.
238 239
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Ethereal, flowing layersand daintyfeminine embroideriescombined with a playful,adventurous attitude makefor a spirited stylethat’s perfect for themagical time of fall’spromise.
e m b r o i d e r e d
c o l l e c t i o n
SV-8Alinen embroidered front, printed back, embroidered sleeves & printed border.
240 241
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the familiarity of jersey harmonizes with hedonistic prints.
experience freedom
and revel in contemporary embroidered
motifs.
SV-8b
Sk-1
Singlelinen collection
SinglekhAddAr
collection100% Pure cotton
linen embroidered front, printed back, embroidered sleeves & printed border.
embroidered front, back &
sleeves.
242 243
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dense textures merged with fragile patterns signal nomad vitality.
muted pastel shades and
delicate prints add lightness to
the new season’s fashion trend.
Sk-2Single
khAddAr collection100% Pure cotton
embroidered front, back &
sleeves.
Sm-4Single PAlicollectionfluid fAbric from nAturAl fibre
embroidered front, printed back, embroidered sleeves & lace.
244 245
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Abandon all inhibitions and add
some drama this fall by creating unexpected
combinations.
SV-9Single
linen collection
embroidered front, dyed back,
embroidered sleeves & lace.
246 247
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c O l l E c t i O n
Fabricating
V-9A embroidered front, dyed back, embroidered sleeves, printed dupatta & dyed shalwar.
rich, ExquisitE EmbrOidEriEs On lAyErs Of luxuriOus fAbrics EmbOdy thE pErfEctiOn Of fAll fAshiOn.
thefuture248 249
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k-55 embroidered front, back, sleeves, printed dupatta & dyed shalwar.250 251
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k-16b
k-16A
embroidered khAddAr
collection100% Pure cotton
embroidered front, printed back,
sleeves, printed dupatta & dyed
shalwar.
252 253
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V-9blinen
collectionembroidered front, dyed
back, embroidered sleeves, printed dupatta & dyed
shalwar.
254 255
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m-8A
256
m-8bPAli
collectionfluid fAbric from nAturAl fibre
printed shirt, dupatta & dyed shalwar.
257
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dV-17linen printed shirt, dupatta & dyed shalwar.
diGiTal folka n E w k i n d o f
collection
258 259
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dV-15digitAl folk
collection
linen printed shirt, dupatta & dyed shalwar.
260 261
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dV-18digitAl folk
collection
linen printed shirt, dupatta & dyed shalwar.
262 263
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dV-16digitAl folkcollection
linen printed shirt, dupatta & dyed shalwar.
264 265
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embroidered collectionk-56
khaddar embroidered shirt, printed dupatta & dyed shalwar.
This season fashion is
inspired by the opposites,
where striking contrast
of deep and bright tones
will be the muse and mod
embroideries will create the
oomph.
PerFection PerSoniFied
266 267
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embroidered collectionk-51
khaddar embroidered front, back, sleeves,
printed dupatta & dyed shalwar.
268 269
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R P&reed & Pick
rP-1
100% Pure cotton
embroidered yarn dyed front, yarn dyed back, sleeves, embroidered lace, printed
dupatta & yarn dyed shalwar.
collection
270 271
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272
rP-2reed & Pick collection
100% Pure cottonyarn dyed shirt, embroidered neckline, embroidered lace,
printed dupatta & yarn dyed shalwar.
273
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A cloud of shearling woven
into motifs with intricate
handicraft details is the
triumph.
k-52
100% purE cOttOn
embroidered shirt, printed dupatta & dyed shalwar.
EmbrOidErEdkhAddAr
cOllEctiOn
274 275
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visit gulahmedshop.com
fall / winterEmbroidErEd khaddar
collection
k-59embroidered shirt, printed dupatta & dyed shalwar.
276 277
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embroidered khaddar100% Pure Cotton
embroidered shirt, printed dupatta & dyed shalwar.k-62
278 279
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k-60 khAddAr collection100% Pure cotton
embroidered shirt, printed dupatta & dyed
shalwar.
280 281
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SM-3
mix&maxunexpected print and colour contrasts - and textures - are imbued with an irresistible youthful spirit.
S i n g l e p r i n t w i n t e r c o l l e c t i o n
282 283
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SV-10SV-1
284 285
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printc o l l e c t i o n
single
SV-7SM-6286 287
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SV-4
SM-2
S i n g l e p r i n t w i n t e r c o l l e c t i o n
visit gulahmedshop.com
288 289
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SV-2SM-1290 291
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fashion is an antithesis of tiMeLessness’
S i n g l e p r i n t w i n t e r c o l l e c t i o n
SV-5
292 293
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embroideredfall/winter collection
m-18b
m-18A
tAnGlEd in...The grandeur and feminity of the new season’s couture bring fantasy to life. This fairy tale of exquisite embroideries and high fashion prints is coming together.
PAlicollection
294 295
embroidered front, printed back, sleeves, printed dupatta & dyed shalwar.
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embroidered linen ColleCtion
V-15A
V-15b
embroidered front, printed back, sleeves, printed dupatta & dyed shalwar.
visit gulahmedshop.com
296 297
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embroideredf a l l / w i n t e r C o l l e C t i o n
From the most supple
fabric to the most
exquisite embroidery we
will guide you out
of the chaos.
m-23A
m-23b
embroidered front, printed back,
sleeves, printed dupatta & dyed
shalwar.
PAlicollection
298 299
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collectionBlaCk white
bk-5khaddar printed shirt, dupatta & dyed shalwar.
Bright
BLacksidE of
&
ThE
301
Step through the parted boughs into an eerie world where mystery lingers in the shadows and magic lurks around every corner. fashion dives into fantasy with dramatic prints and mono hues to weave its own enchanting story this winter.
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bk-6khAddAr
blAck & White collection100% Pure cotton
printed shirt, dupatta & dyed shalwar.
bk-4302 303
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khAddArblAck & White collection100% Pure cotton
printed shirt, dupatta & dyed shalwar.
bk-3printed shirt, dupatta & dyed shalwar.
bk-2
304 305
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bk-1
khAddArblAck & White collection
100% Pure cotton
printed shirt, dupatta & dyed shalwar.
306 307
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m-9b
m-9A
ColleCtion '14
printed shirt, sleeves, dupatta & dyed shalwar.
Wint ercheeringtiMeLessness
no matter what you have got
planned, these styles have the elegant cool to
handle it.
PAlicollection
308 309
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m-1b
m-1A
PAlicollectionfluid fAbric from nAturAl fibre
printed shirt, dupatta & dyed shalwar.
310 311
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m-20b
m-20APAlicollectionfluid fAbric from nAturAl fibre
printed front, back, sleeves, printed dupatta & dyed shalwar.
312 313
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Khaddarcollection
the simpler the better with basic being classic; treat yourself to simple prints and the most comfortable fabric.
BuiLt to Last k-44bkhAddAr
collection100% Pure cotton
printed shirt, dupatta & dyed shalwar.
314 315
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Khaddar1 0 0 % c O t t O n c O l l E c t i O n
k-54AkhAddAr
collection100% Pure cotton
printed shirt, sleeves, dupatta & printed shalwar.
k-44A
visit gulahmedshop.com316 317
printed shirt, dupatta & printed shalwar.
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CorduroyCorduroy
cd-9Acorduroy
collection100% Pure cotton
printed shirt, sleeves, dupatta & dyed
shalwar.
cd-9b318 319
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printed shirt, sleeves, dupatta & printed shalwar. k-54c320
Khaddar100% purE cOttOn cOllEctiOn
k-54b
321
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Make a splash with an unexpected array of pieces-from bold tones to graphic shirts –
that is daring, dashing and dynamic.
Printmatters
digital twll linen collection
visi
t gul
ahm
edsh
op.c
om
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m-16 PAli collectionfluid fAbric from nAturAl fibreprinted shirt, dupatta & dyed shalwar.
m-11Aembroidered front,
printed back, sleeves, printed dupatta & dyed
shalwar.
324 325
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GulAhmed has taken
all that is timelessly
vogue and places it
in a contemporary
content. The result is a
flamboyant collection.
m-11b
PAlicollectionfluid fAbric from
nAturAl fibre
embroidered front, printed back, sleeves,
printed dupatta & dyed shalwar.
V-3Alinen
c o l l e c t i o nprinted shirt,
embroidered sleeves, printed dupatta & dyed
shalwar.
326 327
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embroidered front, back, printed sleeves,
printed dupatta & dyed shalwar.
dV-11
digitAltWill linen collection
V-3blinencollection
printed shirt, embroidered sleeves, dupatta & dyed shalwar.
328 329
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Corduroy1 0 0 % c O t t O n c O l l E c t i O nThese dazzling hues will hit
you like a solar flare this winter! opt for them during the day for your routine and meetups.
cd-8corduroy
collection100% Pure cotton
printed shirt, dupatta & dyed shalwar.
Brightness to the max!
330 331
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100% pure Cotton ColleCtionKhaddark-48Aprinted shirt, dupatta & dyed shalwar. k-48b
k-48c
332 333
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CorduroyCorduroy
1 0 0 % p u r E c O t t O ncd-7Aprinted shirt, dupatta &
dyed shalwar.
cd-7b
cd-7c
334 335
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k-42AkhAddAr collection
100% Pure cotton
printed shirt, dupatta & dyed shalwar.k-42b
336 337
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Khaddar1 0 0 % c O t t O n c O l l E c t i O n
k-49AkhAddAr collection
100% Pure cotton
printed shirt, dupatta & dyed shalwar.k-49b
338 339
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faBuLous fashionable&
exploring the blurred lines between imagination and reality. our winter inspired range weaves a fantasy with classic prints and embroideries embroidered front, back, sleeves,
printed dupatta & dyed shalwar.
cd-2Acorduroy collection cd-2b
340 341
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cd-1A corduroy collection100% Pure cotton
printed shirt, dupatta & dyed shalwar.
cd-1b
342 343
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cd-6A
cd-6bcorduroy
collection
100% Pure cotton
printed shirt, sleeves, dupatta & dyed shalwar.
344 345
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cd-11A 100% Pure cottoncd-11b corduroy collectionembroidered front, printed back, sleeves, dupatta & dyed shalwar.
346 347
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PAlicollection
auTumnTempTaTions
fluid fAbric from nAturAl fibre
rich colour palette creates mystery while our exquisite fabric gives a cosy feel to autumn.
m-4bprinted shirt, dupatta & dyed shalwar.
348 349
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V-17linen collectionJacquard shirt, printed border,
embroidered lace, printed dupatta & dyed shalwar.
m-2bPAli collectionfluid fAbric from nAturAl fibre
printed shirt, dupatta & dyed shalwar.
350 351
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m-2APAli
collectionfluid fAbric from nAturAl fibre
printed shirt, dupatta & dyed shalwar.
m-4Aprinted shirt, dupatta & dyed shalwar.
352 353
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m-13APAli
collection
fluid fAbric from nAturAl fibre
printed shirt, sleeves, dupatta & dyed shalwar.
m-13b354 355
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Khaddarcollection
printed shirt, dupatta & dyed shalwar.
k-5b
k-5A
k-5c
A fine blendthe winter fashion calls for fabrics and colours that will elevate your
mood, so be the diva and indulge yourself this season.
visit gulahmedshop.com
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k-15b
k-15A
khAddArcollection100% Pure cotton
printed shirt, embroidered neckline, motifs, printed dupatta & dyed shalwar.
358 359
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k-31khAddAr
collection100% Pure cotton
printed shirt, dupatta & dyed
shalwar.
k-30
360 361
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printed shirt, dupatta & dyed shalwar.
k-41A
khAddArcollection100% Pure cotton
k-41b
k-41c362 363
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c o l l e c t i o n
Khaddar www.gulahmedshop.com
inspired by winter hues, we have brought together prints and patterns with our exclusive khaddar fabric for
a contemporary makeover.
fleurBeLLek-40c
printed shirt, dupatta & dyed shalwar.
k-40A
364 365
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k-1A
k-1ckhAddAr
collection100% Pure cotton
printed shirt, dupatta & dyed shalwar.
366 367
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k-1b
k-40b
printed shirt, dupatta & dyed shalwar.
khAddAr collection100% Pure cotton
368 369
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Corduroy
this sEAsOn is All AbOut briGht trOpicAl cOlOurs
And EAsy cOmfOrtAblE silhOuEttEs AimEd At thE
yOunG fAshiOnistA whO AlsO rEquirEs simplicity And
flExibility.
printed shirt, sleeves, dupatta & dyed shalwar.
spectrumfull
f a l l / w i n t e r C o l l e C t i o n ‘ 1 41 0 0 % p u r e C o t t o n
cd-4b
cd-4A
visit gulahmedshop.com
370 371
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printed shirt, dupatta & dyed shalwar.
corduroyf a l l / w i n t e r C o l l e C t i o n
cd-5b
cd-5A
372 373
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cd-3b
corduroycollection100% Pure cotton
printed shirt, dupatta & dyed
shalwar.
cd-3A
374 375
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cd-10b
corduroycollection100% Pure cotton
printed shirt, sleeves, dupatta &
dyed shalwar.
cd-10A376 377
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inject joy into the greyest of days with our blindingly
bold picks...
thE inspirAtiOn
mymoodboard
Trendreport
fall/winter 2014
gulahmedEdiTor's ChoiCE
fusioncLassic
inculcate yourself in royalty...
the simpler the better
transform sedate ensembles with
vibrant monochrome accessories...
heritage represents our country's core values & identity. our culture includes designs with an array of bright colours, rich in
embroidery with sequins & mirror work. Each design depicts a unique aspect of our heritage, lifestyle & ethnic values.
Thought bright prints, tribal motifs and flowing fabrics are only for the colder months? This collection, filled with a modern take on ethnic details, will make you think again. Try to keep it fun; it shouldn’t be too serious after all....
there's a pot of gold at the end of this
dazzling rainbow...
intricate embroideries against clean
grounds bring back a rush of nostalgia
for craft class.
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Loverunwayabsolutely original, extremely stylish, incredibly
collectable pieces that you won’t find anywhere else.
gulahmed shines a spotlight on everything at the charity fashion show, brilliantly supported by oaks to build wells
for the people in tharparkar. gulahmed believes in making a difference & has a sense of giving back to the society.
the fashion showbright spots at "ThE saffron niGhT"
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store LocatorKarachiBahadurabad Bahadurabad Arcade, Shop No. 5 & 6, Block-3, Near KFC. Tel: 021-34858951-54
clifton BC 13, Block-9, Ground Floor, Razi Towers, Near Schon Circle, Main Clifton. Tel: 021-35374131-5
Dolmen City, Outlet No. G140-4, Block-4, Scheme No. 5, Ground Floor. Clifton. Tel: 021-35296106-10
Park Tower, Shop No. GR-35, Clifton. Tel: 021-35837515-18
The Ocean Mall, Plot No. G-3 Khyaban-e-Iqbal, Block-9, Clifton. Tel: 021-35140831-35
Dha The Place, 214-A Khayaban-e-Shaheen, Phase VIII, DHA. Tel : 021-35249725
Dhoraji colony Block 7&8, Shop No. 3 & 4. Tel: 021-34942441
Factory Outlet Plot No. 27 & 28, Korangi Industrial Area, Korangi, Karachi. Tel: 021-35144311-6
FPS-8, H/7, Landhi Industrial Area, Near Dawood Chorangi Tel : 021-111-485-485 ext. 8603
FPS Ghafooria, H T/4, Landhi Industrial Area, Main National Highway Tel: 021-111-485-485 ext. 5730
Gulistan-e-Johar Millenium Mall, G-1, Shop No. 17, 18, 19 Main Rashid Minhas Road, Tel: 021-34603366 & 021-34680671
Gulshan-e-iqbal Shop No.3 & 4, Block-3, KDA Scheme No.24. Tel: 021-34988285
hyderi Plot No.D-4, Block H, North Nazimabad, Hyderi. Next to Saima Pari Mall. Tel: 021-36724481-88
Lasbela Shop No. G3 & G4, Bagh Sarah Apartment, Lawrence Road, Garden West. Tel: 021-32237341-2
Saddar Atrium Mall, 249 Staff Lines, Shop No. 2, 3, 24, & 25, Zaib-un-Nisa Street, Saddar. Tel: 021-35640994-6
Metro Cash & Carry Store, Lines Area, Saddar. Tel: 021-32788868 & 021-32788801
Shahrah-e-Faisal Metro Cash & Carry Store, Star Gate, Shahrah-e-Faisal. Tel: 021-34602257-59
Tariq road Dolmen Mall, 3rd Floor Outlet No. T-32, Block No. 3, PECHS. Tel: 021-34321180-4
Shop No. 2&3, Ground Floor, Liberty Chowk. Tel: 021-34389554-55
University road Shop No. 4, Ground Floor, Al Khyber Market, Adj. Samama Mall. Tel: 021-34810980
LahOrecavalry Ground Plot No. 13, Commercial Area, Lahore Cantt. Tel: 042-36610234-6
Dha Building No. 1, Block Z, Phase-3, Commercial DHA. Tel: 042-35692884
eMe Society Shop No. 4-10, Sraw Square, NearMuhafizTownPhase1, Canal West Bank Road. Tel : 042-35452973-79
Gulberg City Tower Shop No. MF C2-A, Main Boulevard Road, Gulberg. Tel: 042-35788778 & 042-35788791-2
iqbal Town Plot No. 17, Pak Block, Allama Iqbal Town. Tel: 042-37800577
Liberty Building No. 5 Commercial Zone Liberty Market, Lahore Cant. Tel: 042-35789703-4
Mall road Shop No. S-19-59, Mall Road, Near Panorama Center. Tel: 042-36309166-8
Model Town Plot No. 207 B/P-II, Link Road, Model Town. Tel: 042-35201592-7
Metro Cash & Carry Store, Link Road, Model Town. Tel: 042-35916953
New anarkali New Anarkali, Wool House. Tel: 042-37360855-7
ravi road Metro Cash & Carry Store, Main Ravi Road. Tel: 042-37947261-3
Wapda Town Plot No. 189-F, PIA Housing Society. Tel: 042-35955403
iSLaMaBaDcentaurus Mall IDEAS Centaurus, Islamabad Plot No.1, Blue Area F-8/G-8, Jinnah Avenue, Centaurus Mall, Ph: 051-2701240-5
F-7 Markaz Plot No. 13-A, Main Double Road, F-7 Markaz. Tel: 051-2652491-96
F-10 Markaz Building No.7-G, Lords Plaza, F-10 Markaz. Tel: 051-2113614-19
Safa Gold Safa Gold, Shop No. S-21 & S-28, Second Floor, Plot No. 5, Markaz F-7. Tel : 051-2608534
raWaLpiNDi Saddar Adamjee Road, Opposite Paradise Inn hotel. Tel: 051-5120792-6
Satellite Town Building No. B-1, City Shopping Center, Commercial Market. Tel: 051-4428819-21
hyDeraBaDauto Bhan road Plot No. 7, B-15, Railway Employee Housing Society, Main Auto Bhan Road. Latifabad No. 3. Tel: 022-3820023-24 & 022-3821321-22
chandni Bazaar Shop No. 56-57, Cantonment Shopping Center, Salahuddin Road, Chandni Bazaar, Cantonment. Near Bombay Bakery. Tel: 022-2729972-3 & 022-2729934
FaiSaLaBaDJaranwala road Kohinoor City, Doburj Plaza, Tel: 041-8535686-88
SiaLKOTSialkot cantt. Eastern Portion Building, V Mall Adj. to Borjan, Sialkot Cantt. Tel: 052-4292070
GUJraTMain court road Abdullah Mall, Main Court Road. Tel: 053-3606490 & 053-3607945
GUJraNWaLaSatellite Town Ground & First Floor, Green Center, Main Market. Tel: 055-3734006-7
MirpUr (aJK)Kotli road Plot No.63-A, Muhammad Ismail Plaza. Tel: 05827-437353-5
MULTaNismail abdali 77, Abdali Tower, Near Ramada road Hotel Abdali Road. Tel : 061-4574005-10
peShaWarUniversity road Ideas By GulAhmed Store, University Road. Tel : 091-5854154-5
SarGODha
University road Ideas Sargodha, Modern Shopping Mall, Main University Road, Sargodha. Tel : 048-3769070 ,3769170
BahaWaLpUrideas Bahawalpur NearDCOfficeChowkin, Haqi Center, Bahawalpur, Tel: 062-2281224, 062-2281227, 062-2281229
QUeTTaGulistan road Shop No. 2, Millenium Mall, Adj. of Police Lane, Shahrah-e-Gulistan, Quetta Cantt. Tel : 081-2830476-77
SahiWaLBhandari chowk Girls College Road, Near Bhandari Chowk, Sahiwal, Tel: 040-4460222 & 040-4460444
rahiMyar KhaNModel Town Plot No. 28, Town Hall Road, Opp. North Gate City Park, Model Town, Tel: 068-5879100-3
MaNDi BahaUDDiNJail road Hakim Mall, Jail Road. Tel : 0546-502491-96GULahMeD iNTerNaTiONaLUae GulAhmed International Limited FZC, Sharjah, UAE. Tel : +971-6-557 9483
UK GTM Europe Limited, Suites 3 & 5, Third Floor, No. 3, Universal Square, Devonshire Street North, Ardwick Manchester - M12 6JH Tel : +44-161-2760888
for business enquiries, please contact : +9221-111-485-485 & +9221-111-486-486ext. 6530, 6517, 6510 & 6542
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exclusively available at ideas & gulahmed exclusive stores and nationwide at all
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designs, patterns and brand names are exclusive property of gulahmed textile mills limited under the copyright act, and no attempt shall be made to counterfeit these designs patterns and brand names.
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uPcomingStoreS
lahorE
xinhua mall, 24-B-II, Gulberg, Mahmood Ali Kasuri Road.
gulbErg iiiPlot No. 100 B-II, Gulberg III, MM Alam Road.
bahria town
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islamabadF-6 Markaz
F-11 Markaz
JhElumCivil lines
sukkur
Shop # C-260/5, Camp Road, Near muhammad bin Qasim road.
abbottabad
shop # 902, main mansehra road.
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pwd soCiEty Property No. 25, Block-D,pak pwd Cooperative housing society ltd.
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guJranwalakings mall, by pass, opposite wapda town
burEwaladistrict vehari
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