![Page 1: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/1.jpg)
Future of Mobile Technology
![Page 2: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/2.jpg)
Our experience• 6 years• 1,000+ clients• Over 3 million
interactions• 5 partnerships –
– American Association of Museums – American Public Gardens
Association– National Recreation and Parks
Association– American Library Association– Association of Zoos & Aquarium
• 25 speaking engagements/year
![Page 3: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/3.jpg)
Does MOBILE = COMPUTING?
![Page 4: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/4.jpg)
Or does MOBILE = COMMUNICATION?
![Page 5: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/5.jpg)
It’s both.
![Page 6: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/6.jpg)
Mobile Evolution• Devices• Speed• Memory• Battery life• Apps• Cloud• Cost• Social Media• Society acceptance• Reporting/tracking
![Page 7: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/7.jpg)
Mobile devices• – great site for photos here• http://www.webdesignerdepot.com/2009/05/the-evolution-of-cell-phone-design-between-1
983-2009/• Maybe just huge photos (no text) of 6-8 models leading to latest• Path seems to me to be:
– Old phone– Razr– Blackberry– Iphone– Droid– Ipad– Future ones
– Check this out:– http://www.msnbc.msn.com/id/42906768/ns/technology_and_science-innovation/
![Page 8: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/8.jpg)
Speed
![Page 9: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/9.jpg)
Memory
![Page 10: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/10.jpg)
Battery life
![Page 11: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/11.jpg)
apps
![Page 12: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/12.jpg)
Benefits of cloud“SaaS”
• Cost• Reporting• Transportability• User acceptance• No I T
![Page 13: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/13.jpg)
Cost
![Page 14: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/14.jpg)
Social media
![Page 15: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/15.jpg)
Social acceptance
![Page 16: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/16.jpg)
Reporting/tracking
![Page 17: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/17.jpg)
Monitor activityActivity report
![Page 18: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/18.jpg)
Location tracking
Monitor activity
![Page 19: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/19.jpg)
Mobile trends
85%
![Page 20: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/20.jpg)
Mobile trends
3,000
![Page 21: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/21.jpg)
Mobile trends
50%
![Page 22: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/22.jpg)
![Page 23: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/23.jpg)
Presented by:
Sponsored by Guide by Cell
2011 Mobile Technology Survey
![Page 24: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/24.jpg)
2011 Mobile Technology Survey
• December 2010• 2,285 responses• Part of AAM study
![Page 25: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/25.jpg)
Executive Summary
95% say mobile is here to stay Focus on I.T. and marketing 30% will introduce mobile in
2011 Mobile will surpass desktop Challenges
Funding Knowing what to try Internal resources
2011 Mobile Technology Survey
![Page 26: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/26.jpg)
1. Marketing/word-of-mouth2. Reaching a wider audience3. Visitor engagement
More than just learning and education -- 2-way mobile interaction mobile giving
Museum Goals
2011 Mobile Technology Survey
![Page 27: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/27.jpg)
How can mobile help reach these
Goals?
![Page 28: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/28.jpg)
3 Basic functions– Send a text– Make a call– Access the mobile web
![Page 29: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/29.jpg)
Get a link
![Page 30: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/30.jpg)
Link to YouTube Video
![Page 31: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/31.jpg)
Link to find out more information
![Page 32: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/32.jpg)
Link to Podcast/Audio
![Page 33: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/33.jpg)
Give $
![Page 34: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/34.jpg)
Raise Money
![Page 35: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/35.jpg)
Text DEMO FIELD to 56512
Try it!
![Page 36: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/36.jpg)
Text2Pledge
![Page 37: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/37.jpg)
Link to online donation page
![Page 38: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/38.jpg)
Receive news/updates
![Page 39: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/39.jpg)
Text DEMO BB to 56512!
Try it!
![Page 40: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/40.jpg)
Join lists
![Page 41: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/41.jpg)
Build your email list
![Page 42: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/42.jpg)
Interact
![Page 43: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/43.jpg)
Text to screen(Cal Academy)
![Page 44: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/44.jpg)
Scavenger Hunt Game
![Page 45: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/45.jpg)
Abe LincolnText DEMO ABE to 56512
Garden Text DEMO FUN to 56512
Try it!
![Page 46: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/46.jpg)
–Poll–Quizzes/tests
Take a survey
![Page 47: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/47.jpg)
Get information
![Page 48: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/48.jpg)
Read a text
“The Impressionist movement began in the 19th century, and got its name from Claude Monet’s Impression, Sunrise”
![Page 49: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/49.jpg)
Receive instant information
Ask a question
![Page 50: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/50.jpg)
Text DEMO ASK to 56512, Then type any question.
Try it!
![Page 51: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/51.jpg)
Read about an event“Don’t forget! Saturdays are Jazz Night at the Museum – tickets still on sale for this weekend’s event. Visit abc.mobi for more info”
![Page 52: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/52.jpg)
Get a coupon
![Page 53: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/53.jpg)
Get a couponRedeem online or in-store
![Page 54: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/54.jpg)
Audio – make a cell phone call
![Page 55: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/55.jpg)
• Experts• Advertisers/sponsors• Artists• Staff• Zoo/aquarium animals• Celebrities
Visitors can learn from
![Page 56: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/56.jpg)
Ghosts of a Chance and Pheon, two alternate reality games at Smithsonian American Art Museum
Audio games
![Page 57: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/57.jpg)
Audio – make a phone call
• Interact–Survey or poll–Quizzes/tests–Scavenger hunts–Feedback collection–Raise money
![Page 58: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/58.jpg)
Access web
![Page 59: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/59.jpg)
• Receive URL via text message
• Enter URL in mobile browser
• QR code
Access Mobile Web
![Page 60: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/60.jpg)
QR Codes
![Page 61: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/61.jpg)
Create mobile web sites
![Page 62: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/62.jpg)
Text DEMO ART to 56512
To access art museum mobile web
Try it!
![Page 63: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/63.jpg)
Access the Mobile Web
![Page 64: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/64.jpg)
Exhibition info
![Page 65: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/65.jpg)
Visitor maps
![Page 66: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/66.jpg)
Daily Event Schedules
![Page 67: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/67.jpg)
Challenges in adopting mobile
Funding Knowing what to try Internal resources
![Page 68: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/68.jpg)
Cost$50 to $300/month
Depends on usage and service
![Page 69: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/69.jpg)
The Future of Mobile• Augmented reality• Phones replacing credit cards• More QR• More GPS• Social media used more for search• Voice commands• NFC
![Page 70: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/70.jpg)
Augmented Reality
![Page 71: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/71.jpg)
Watch the Lego Demo
Text DEMO AR to 56512
Try it!
![Page 72: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/72.jpg)
Social Media
![Page 73: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/73.jpg)
• A phone is a computer connected to a cloud
In summary
![Page 74: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/74.jpg)
Benefits
• Very low cost• No installations• No I.T. required• Instant reporting/trackability
In summary
![Page 75: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/75.jpg)
In summary
Your visitors are using their phones during their visit – don’t be left out of the conversation!
![Page 76: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/76.jpg)
Where do you start?• Pick one to try
–Names or images of all the things we discussed earlier - quizzes, mobile giving or QR
![Page 77: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/77.jpg)
But wait – the mobile future is better!
![Page 78: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/78.jpg)
For follow-up questions
Dave [email protected]
(415) 615-0150www.guidebycell.com
Text GBC DAVE to 56512
![Page 79: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/79.jpg)
Central Park:Call (646) 862-0997
Press 1 #
Florida Aquarium:Call (813) 217-8489
Press 10 #
Try it!
![Page 80: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/80.jpg)
Read about “Ghost of a Chance”
Text DEMO Ghost to 56512
Try it!
![Page 81: Guide by Cell Presentation of the Future of Mobile Technology](https://reader033.vdocuments.us/reader033/viewer/2022061110/54512ce3af795902348b47ae/html5/thumbnails/81.jpg)
Text DEMO ZOO to 56512
Try it!