Social Media “Toolkit”X469.21
OCTOBER 24, 2016
AGENDA
+ Native Analytics+ Digital Monitoring+ Content Creation+ Influencers
NATIVE ANALYTICS
WHY USE NATIVE ANALYTICS+ Research + assess existing audiences and content performance+ Optimize campaigns and content+ Monitor social media key performance indicators (KPIs) such
as: + ROI+ Sales+ Sign-ups+ Lead-generation+ Brand awareness/volume+ Customer service resolutions
FACEBOOK INSIGHTS
TWITTERANALYTICS
LINKEDINANALYTICS
PINTERESTANALYTICS
GOOGLEANALYTICS
YOUTUBEANALYTICS
INSTAGRAMANALYTICS
DIGITAL MONITORING
WHY MONITOR+ Monitor campaign KPIs/Metrics/Goals+ Gauge brand awareness+ Competitor landscape+ Industry landscape+ Crisis+ ROI
+ Cyfe+ Buffer+ FollowerWonk+ Google News+ Google Alerts+ Google Trends+ Google Analytics+ Simply Measured+ Social Mention
FREE TOOLS+ SumAll+ Social Bakers (Free Trial)+ Oktopost (Free trial)+ Quintly (14-day trial)+ SoTrender (free trial)+ Keyhole (free trial)+ Rival ID (free trial)+ Native Social Search
+ NetBase+ Radian6+ Sysomos+ SEMrush+ Sales Force+ TrackMaven+ BrandWatch+ SproutSocial
PAID TOOLS
+ Nielsen+ Emarketer+ Global Web Index+ Library Research Databases+ CEB, Iconoculture, Consumer Insights
OTHER TOOLS
CONTENT CREATION
PHOTO APPS
+ Over+ VSCO+ Mystic+ Enlight+ Snapchat+ Snapseed+ Instagram+ Superimpose
PHOTO APPS+ Facetune+ Picstart Studio+ Anything with stickers+ Adobe Photoshop Express
CONTENT DEV TOOLS+ Flickr+ Canva+ ThingLink+ Moz SEO+ Google Drive+ Google AdWords+ Headline Analyzer+ Google Webmaster+ Giphy in Google Chrome
+ DaFont+ PowerPoint+ Google Font+ Adobe Kuler+ All kinds of apps!
CONTENT MANAGEMENT TOOLS
+ Beevolve+ TailWind+ Hootsuite + ViralWoot+ Iconosquare
INFLUENCER TOOLS
DISCOVERY EVALUATION RECRUITMENT HOLIDAYACTIVATIONS MEASUREMENT
HOW INFLUENCER STORYTELLING WORKS
CHECKPOINT: Cohesion, brand voice and style, uniformity
• Materials• Outreach• Incentives• Negotiations• Contracts
INFLUENCER TOOLS
+ Kred+ Klout+ Affinio+ Traackr+ Buzzsumo+ Little Bird+ Technorati+ FollowerWonk
+ Twrtland+ KeyHole+ PeerIndex+ Google Search
THE ENDQUESTIONS?