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A Report on Nandini Milk
Marketing decision- Product &Promotion
2014
Paras Madan, Piyush Lakhmani, SangitaGhosh, Souvik Ghosh, Vishak Sharma
NMIMS Bangalore03 Dec-1
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Table of Contents1. EXECUTIVE SUMMARY..................................................................................................12. INTRODUCTION................................................................................................................2
3. OBJECTIVES (RATIONALE FOR THE PROJECT).........................................................24. PROJECT IMPLEMENTATION AND MANAGEMENT PLAN (M!"#$#%#&')..............3. SCOPE AND LIMITATIONS..............................................................................................3
. TIMELINE AND DELIVERABLES...................................................................................4
*. MAR+ET ANALYSIS.........................................................................................................4*.1. S,OT --%'//..................................................................................................................4
*.2. P#!/ F F#/ A-%'//............................................................................................
*.3. C A-%'//.......................................................................................................................5. PROMOTION.......................................................................................................................*
6. REVIE, OF LITERATURE................................................................................................6
6.1. F-!#/ 7%8& C#/89 P:!#........................................................................6
10. RESEARCH METHODOLOGY......................................................................................610.1. T': #7 R/-"...........................................................................................................6
10.2. S#8 #7 $-!-................................................................................................................6
10.3. S-9:% $/&..............................................................................................................1010.4. S-9:%& !";8.....................................................................................................10
10.. D-!- C#%%!# I/!89!.........................................................................................10
11. SECONDARY DATA.....................................................................................................1111.1. P#$8! P#!7#%#.........................................................................................................11
11.2. P#9#!#-% -!!/
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1. EXECUTIVE SUMMARY
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2. INTRODUCTION
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11.SECONDARY DATA
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1.SUGGESTIONS
FOR
IMPROVEMENT61. L-8" - -& #7
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