Transcript
![Page 2: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/2.jpg)
iRobotTipjoy FacebookDropboxConsultingYesGraph
![Page 3: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/3.jpg)
1. Lessons Learned2. Examples
![Page 5: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/5.jpg)
Align to a goal.Measure reality.Create ideas.Triage by cost / benefit.Build in parallel.Results build intuition.
![Page 6: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/6.jpg)
Murder your darlings.
![Page 7: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/7.jpg)
Creativity needs leadership.
![Page 9: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/9.jpg)
Ask.Automate.
![Page 10: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/10.jpg)
iRobot•Packbot vs Warrior•Goals matter•General Atomics
![Page 11: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/11.jpg)
Tipjoy•YC W08•Measure levers
![Page 12: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/12.jpg)
Facebook•Lever: PYMK•Parallel: Gong•Users : Advertisers : Payers•Goals matter: credits
![Page 13: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/13.jpg)
Dropbox•Measure: Activation•Measure: Referrals
![Page 14: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/14.jpg)
![Page 15: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/15.jpg)
∏•visitors / actives•tweets / visitors•clicks / tweets•signups / clicks=•signups / actives
![Page 16: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/16.jpg)
Dropbox•Automate: camera upload•Agility vs Quality•Shmodel vs Surface Area
![Page 17: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/17.jpg)
![Page 18: Growth Tactics & Strategy ivan@yesgraph · Invite friends from Facebook or Twitter Always have your stuffwhen you need it with@Dropbox.Sign up for free! httpý/dbtt/QD3GTcQ Share](https://reader033.vdocuments.us/reader033/viewer/2022050206/5f59125e30f5da562f7b2d6d/html5/thumbnails/18.jpg)
YesGraph•Ads: CAC vs LTV•Press: instrument•Sales: instrument•Blogging: instrument•Virality: optimize