#atlassian
KAREN CROSS • DESIGN MANAGER • ATLASSIAN • @KARENMCROSS
Growth ExperimentsA journey, not a destination
EXPLORE TRY USE
EXPLORE TRY USE
54% users get this far >
Only 2% users >
Original Product Page
< 54% users got this far
< 46% got to the bottom
New Narrative-style Page
54% users get this far >
Only 2% users >
Original Product Page
Increase in engagement
46%woah.
EXPLORE TRY USE
Power of the Narrative
Stories over screenshots
Engagement FTW
Continuity of thread
EXPLORE TRY USE
EXPLORE TRY USE
Before: Service Desk installation
7.5%before
After: Service Desk installation
after
10%
Before: JIRA Agile installation
39%before
after
44%After: in JIRA Agile installation
EXPLORE TRY USE
Choose when ready
Customize, don’t upsell
Describe context of use
Clear relevant choices
EXPLORE TRY USE
EXPLORE TRY USE
usage
+14%Removing the story points
EXPLORE TRY USE
The right amount of help
Onboarding helps users
Too little and they’re lost
Too much; they’re done
EXPLORE TRY USE
Power of the Narrative Choose when ready The right amount of help
Onboarding helps users
Too little and they’re lost
Too much; they’re done
Customize, don’t upsell
Describe context of use
Keep it clear
Stories over screenshots
Engagement FTW
Continuity of thread
Thank you!
KAREN CROSS • DESIGN MANAGER • ATLASSIAN • @KARENMCROSS
KAREN CROSS • DESIGN MANAGER • ATLASSIAN • @KARENMCROSS
Growth ExperimentsA journey, not a destination
