D u r i n g 1 s t N o v e m b e r ,
T h e y s e a r c h s o m e t h i n ga b o u t h u j a nT h e y s p r e a d k e y w o r d" h u j a n " o n s o c i a l m e d i a
I n d o n e s i a n p e o p l eh a v e t a l k e d a b o u t" H U J A N " o n d i g i t a lm e d i a
R E S P O N S E J O U R N E Y A B O U T" H U J A N "
w w w . g r o w m i n t . c o m
HUJAN
At the beginning of November,to coincide with the rainy
season arrives, many peoplestart looking for something in asearch engine with keywords
"HUJAN"
They also start to'celebrate' the rain
season with keyword"HUJAN" on their social
media account
What people Searchabout "HUJAN"?
Most of them search the rain picture, search rain location, andsearch brand related with rain (i.e. rain coat)
Source: Google.com/trends
Tweet about"HUJAN"
increase 3 timeswhen rain come
Peopla talk about rain fall first timeafter 6 monthAssociate everything with rain
Statistics? Before rain, there are 8K tweet per dayin averageWhen rain fall, more than 40K tweet ina day posted by twitter users
ON TWITTER
Most of themare celebs
Most influencer talkabout:
Say thanks, finally rain is fallingAssociate the rain with November, andpost song related with rainBuild joke related rain News related with rain
Statistics? The analysis based on most RT andfavourite per tweet
"HUJAN" influencer on twitter