Download - Growing Your Business with Social Media
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Growing Your Businesswith Social MediaJohn Foley, Jr. and Donna Vieira
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Today’s Overview
► Brief Introductions
► The Evolving World of Marketing
► Case Study: Succeedingwith Social Media
► The Action Plan for You
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Who Are We?
We promise, we’ll be brief!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Intro: John Foley, Jr.
Grow Socially – Marketing Support Services Strategic Marketing Planning Online Marketing/Social Media Plan, Manage, Execute and
Measure
interlinkONE – Software (SaaS) Enterprise Marketing
Management Software Plan, build, manage, execute and
measure all marketing activities
I love Mar(H)keting!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
The Book
Strategies, Plans, Case Studies Campaign Ideas, and More.
A guide to help you grow your business!
NewPathToProfit.com
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Printers – Business Transformation
Mailers, Fulfillment providers– Business Transformation
All Businesses – Untethered Communications
The Books
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Intro: Donna Vieira
► Director of Marketing and Communications
► Curley Direct► Boutique Marketing
Firm – Cape Cod, MA► Digital Printing, Direct
Marketing, Social Media, Specialty Products, Small Business Consulting, Coaching and more.
I’m a total marketing and social media geek.
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Keep Your Phone On!
► Feel free to Tweet, Post, Update, Email, take notes, photos, and more!
@JohnFoleyJr @DonnaVieira
#OnDemandExpo
(seriously…we’re not joking!)
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Get Involved!
► Grab your handout card! We want your feedback!
We hope you’ll participate!!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Ready to Get Involved?
►POLL Question #1:
How many of you currently use social media for your business?
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
The Evolving Worldof Marketing
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Marketing Used to Be “Easier”!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Inbound Marketing: Game-Changer
Social Media, Websites, SEO!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Communications Today
• “Kitchen Table Effect”
• Generational Differences
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Social Media Statistics
900 Million Users on Facebook
NOTE: As of June 2012
400 Million Tweets Sent Per Day
72+ Hours of Video Uploaded every minute
150 million users
18 million users… and it’s addictive!40 million users… and sold for $1 billion!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Stay Involved
►POLL Question #2:
Can you generate leads through Social Media?
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Online Marketing: Social Media & Inbound
Source: http://en.wikipedia.org/wiki/Inbound_marketing
“Inbound marketing is a marketing strategy that focuses on attracting prospective customers by offering useful information.”
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Content: Essential to Inbound Marketing
Source: http://mashable.com/2011/10/30/inbound-outbound-marketing/
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Inbound Goal: Drive INQUIRIES!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2010 Grow Socially, Inc. All Rights Reserved.Questions or Comments?Phone 1.800.948.0113Email [email protected]
Copyright © 2012 Grow Socially, Inc. All Rights Reserved.
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Optimize / Social FriendlyeNewsletter Sign-Ups
White PapersOffersEmailsPollsBlogs
Landing Pages
Get Noticed
Engageand
Nurture
Inquiries
Engageand
Nurture
Action – Publish – Engage – Converse – ShareStories, Information, Social Media posts
Blogging Analytics Content Mgmt SEO
Start with MKTG Plan
Product?Service?Asset?
Qualified and Budgeted
Buyers
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Why Should YOU Use Inbound Tactics?
It works!
Increase Awareness & Drive Inquiries
Reach More Customers & Prospects
Sell more things!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Results --- See Below
650
275
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Results: Thousands of Inquiries
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Results: Thousands of Inquiries
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Results: Prospects Raising Their Hand!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Case StudyHow One Organization Found
Success with Social Media
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Train to End Stroke: Who Are They
► Train to End Stroke is a fundraising division of the American Stroke Association/American Heart Association.
► Their mission is to raise awareness and funds for the third leading killer in the US – stroke.
► Facebook.com/Train2EndStroke
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Their Goal
Improve recruiting efforts for their Half Marathon in Hawaii
Hesitations Transitions Solutions
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
First Step: Analyzed Current Online Efforts
► What we discovered:
► Previous Tactics: One-size fits all campaigns
► Their social media presence was seriously lacking
► They were not actively updating online content
► Their target audience was active on major social networks
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Our Solution
► Develop a Social Media Strategy
► Utilize Related Content and Repurpose Their Content for Online Promotions
► Make Branding More Interactive
► Invest in Social Media Advertising Opportunities to Target Specific Audience
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Improved Graphics with Calls to Action
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
The Facebook Page (Before Timeline, of course)
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
The Facebook Page (Post-Timeline)
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Generated Word-of-Mouth and REFERRALS
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Put Data to Use: Targeted Advertisements
Facebook Ads allowed for precise data targeting!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
How Facebook Helped: Stats
Metric Before After (as of 6/1/12)
Likes 783
(2 pages combined)
8,009
Recommendations 0 35
People committed to the Hawaii Half
Marathon
19 31
63% increase!!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Final Results
► Received exposure to more than 250,000 NEW people on Facebook
► Remarkable daily interactions due to increased engagement, fans and new page
► Tons of new participants committed to raise well over $150,000!
► They raised in excess of $20,000 in the first 2 months that they were actively on Facebook!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Next Steps
► Looking at other social networks that could help them reach their target audience
► Twitter► Blog
► Integrating online marketing efforts with traditional channels to increase their impact.
► Get the word out!
► “The man who stops advertising to save money is like the man who stops the clock to save time.” - Jefferson
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
The Action Plan For YOU!
Steps to Succeed with Social Media Today
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Steps to Social Media Success
► Create a Strategy (PLAN)
► EXECUTE
► Measure
Remember… Execution TRUMPS Strategy!
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Plan! Strategy before Tactics! Step 1: Describe the Business, Service, Solution
Step 2: Business, Service, Solution Goal
Step 3: Where Is the Audience Cyclically?
Step 4: How Does the Audience Use Social Media?
Step 5: The One Thing
Step 6: How Will You Humanize the Brand
Step 7: Content Resource and Distribution Strategy
Step 8: How Will You Measure Success?
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Align Tactics with Goals
Tactic Goal Key Steps
Facebook Fan page Increase awareness of services, generate leads
Post once a day; Custom Tab for demo registration
Twitter company page Become a thought leader, provide support, share relevant content
Post multiple times daily; share marketing-related news; active listening
YouTube Profile Humanize brand; create demand
Film weekly video of employee(s); create screencasts of customer successes
Pinterest? Drive website traffic! Create boards to highlight portfolio work
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
How to Measure Success?
► Site Traffic► Downloads► eNewsletter Sign-Ups► Comments / Engagement► Questions► Shared Links► Re-Tweets► Followers► Recommendations► Who’s talking about you and how► Show me the money
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
COMPANY WEBSITE
Social Media
SEO
DM/Flyer
Links
Other
Whitepapers,eBooks
Downloads
eNewsletter Sign-Ups
Comments & Questions on
Blog
Info/Inquiries
Webinar Sign-Ups
100 Visitors
2000 Visitors
800 Visitors
3500 Visitors
CRM
Generating Inquiries and Leads
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Tools for Measuring Effectiveness
Link Shorteners iLink.Me TinyURL.com
Google Analytics Website
Insights LinkedIn, Facebook, Twitter, YouTube
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Action Items
► You Need: Commitment Resources Plan
► Prioritize: ► RELEVANT Content Creation► Listening► Engaging
► Measure and Adjust
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
THANK YOU!
Questions?
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Q & A / Contact Me!: http://ilink.me/JR
iFlyMobi.com
QR Code
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
Donna’s Contact Information
Donna VieiraCurley [email protected]
@DonnaVieira *or* Twitter.com/DonnaVieira
LinkedIn.com/in/DonnaVieira
How Social Media Marketing Drives Business Results John Foley, Jr.| Grow Socially 2012
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