Download - Growing your audience with mobile and social
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Top tip #1
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Top tip #2
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Top tip #3
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Top tip #4
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Title: needs to be eye catching and include a strong
call to action
Description: needs to add
context, emotion and urgency
URL: adds trust
Use good images
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Include a call to action
Mention your account or relevant hashtag
Use Twitter cards to pull more information into Twitter
More calls to action and context
Add tracking codes to your URLs
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Pre-populated tweets have double the click through rate (CTR) Increased CTR on Twitter by >50% through Twitter card integration Structured Facebook shares have 2-3x CTR of standard likes
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Top tip #5
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www.flickr.com/photos/dcassaa
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Top tip #6
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@benrmatthews
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• Over £4 million raised (on JustGiving) • 765,000 individual donations • 90% donations by SMS • 247 charities received donations
http://just.ly/icebuckstats
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Flickr: imagesbywestfall
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www.flickr.com/photos/goldberg/4452428532
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www.flickr.com/photos/alpertecer/4103986832
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www.flickr.com/photos/artlantis/255527823
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Flickr: photonquantique
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