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Grow Your Organization
with Email & Social Media Simple Strategies for You
© 2013
Pamela Starr Area Director, Southeastern
Constant Contact, Inc.
Pamela Starr Professional
@PamelaStarrFL
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Facebook LinkedIn Instagram Twitter Pinterest Youtube
WHERE ARE YOU SHARING TODAY?
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ENGAGEMENT the new word-of-mouth is
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PHYSICAL, MEASURABLE RESPONSE
click or
download
come to
the store
or office
schedule
a session
donate call
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EMAIL IS HARD TO BEAT
• easy to brand with
colors + logos
• lots of physical,
measurable
response
• helps to measure
and monetize social
media
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FORWARD
& SHARE
YOUR
MESSAGE
Your new best friends.
Make it easy to share!
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REPORTS!
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• Any day 35 - 67% don’t see images by default
• text links get more clicks than buttons
• place your logo left or center in email
• include company name in text
• key action must be above scroll line
• do not give too many choices
• make all images clickable (and with text labels)
MAKE YOUR MESSAGE CLEAR
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NOW, LATER OR NEVER three little words that rule your world
• who is it “from?”
• what’s the “subject?”
• when do you send your communication?
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SUBJECT OR HEADLINE winning the battle of priorities
SECONDS WORDS TODAY
11
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MAXIMIZE FACEBOOK
• Like your page
• Like your posts
• Comment on your posts
• Share your posts
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YOU CAN DO THIS. AND YOU CAN START WITH A SMALL LIST
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Grow with Constant Contact Get results fast, with affordable, easy-to-use engagement marketing
tools and free coaching.
Send personalized
email newsletters and
expand your audience
with our list-building
tools.
Manage your events
online: send invites,
create an event
homepage, and
promote registration.
Turn fans into customers
with coupons, downloads,
and contest on Facebook
and get new likes and
email sign-ups.
Reward loyal customers
with shareable local deals
and capture contact
info every time
you sell.
Get found by millions
online and manage
your business info
across the web, all
from one place.
Transform your
communications into
conversations with
online surveys and
polls.
Email Marketing EventSpot Social Campaigns SaveLocal Single Platform Online Survey
© 2013
Pamela Starr Area Director, Southeastern
Constant Contact, Inc.
Pamela Starr Professional
@PamelaStarrFL